Examines the perceptions of agricultural scientists about the news media and their perceived need for media relations skills. Respondents indicated they might take training in communicating in crisis situations and writing newspaper columns.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08185
Notes:
Theodore Hutchcroft Collection, In: Proceedings of the Agricultural Communications Section Southern Association of Agricultural Scientists, Little Rock, AR, February 3-7, 1990. Little Rock, AR: Southern Association of Agricultural Scientists, 1990. p. 31-38.
