Akers, Cindy (author), Davis, Chad S. (author), Fraze, Steve (author), Campbell, Meredith (author), and Doerfert, David (author)
Format:
Research paper
Publication Date:
2006-02-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24006
Notes:
24 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
14 pages., via online journal., In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to agricultural communication as well. This increase in attitude and cognition encourages agricultural communicators to pursue the use of more interactive elements in their messaging.
21 pgs, The purpose of this paper is to compare the reporting of vital agricultural news between the mainstream print media and the farming press in Ireland. To achieve this, this study examined coverage of a recent and significant agricultural news event by mainstream Irish newspapers and the Irish farming press. Taking the 2018–2019 Irish beef sector crisis as the case study for examination, researchers conducted a comparative content analysis of the most widely circulated mainstream national newspapers’ (n = 5) and farming newspapers’ (n = 2) coverage of the story over a 14-month period. We analyzed the timing, frequency, and placing of some 294 articles published to communicate issues regarding the beef crisis at three specific stages—before the national farmer protests, during the farmer protests, and after the farmer protests. We found mainstream newspapers to be significantly slower to start reporting on the Irish beef sector crisis of 2018–2019 compared to the country’s farming newspapers—although national print media coverage of the event increased as the crisis escalated. This early underreporting of the event by mainstream newspapers is compelling considering the importance of the agri-food sector, and beef farming in particular, to Ireland’s economy. Building on existing international, but very limited Irish, research on agricultural journalism, we concluded that farming newspapers are more in touch with the critical issues affecting Irish farmers while mainstream newspapers appeared slower to cover a vital agricultural issue of public importance.
USA: National Project in Agricultural Communications, East Lansing, Michigan.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: NPAC File Document Number: C12648
Notes:
In Document D09071 (in the book "Ways to improve market news and information")., Francis C. Byrnes Collection, Pages 19-20 in NPAC, Ways to improve market news and information. Summary of a Market News and Information Conference, Kansas City, Missouri, May 12-13, 1955. 24 p.
Evans, J. (author), Thomas, S.A.J. (author), and Weidert, J.F. (author)
Format:
Research report
Publication Date:
1963
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: B00340
Journal Title Details:
18
Notes:
AgComm Teaching, Urbana, IL: Extension Editorial Office, College of Agriculture, University of Illinois. 12 pp (Agricultural Communications Research Report 18)
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
Jefferson, Debrah (author) and Shaner, Jim (author)
Format:
Guide
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08165
Notes:
Theodore Hutchcroft Collection, Columbia, MO: University of Missouri, 1984. Communications Guide CM300. 4 p. (In: North Central Regional Extension Publication no. 212)
24pgs, Opioid drug abuse has created an epidemic recognized as a public health emergency in 2017, and the detrimental impacts of this epidemic have reached into rural America. When it comes to presenting information via the mass media, communications professionals serve as gatekeepers for what information is passed on to media consumers. Additionally, news organizations place certain degrees of importance upon issues through the amount of coverage dedicated to an issue. In late 2016, when the Farm and Dairy newspaper editorial staff decided to dedicate a vast amount of time and resources to covering Ohio and Pennsylvania’s rural opioid epidemic, a variety of questions and concerns followed. This complicated topic was largely unfamiliar and untraditional to agricultural communications. Concerns about how to research the topic, work with sources, and manage responses from stakeholders emerged at the onset, but motivations to increase awareness, reduce stigma, and instill hope in the midst of a rural opioid epidemic brought the series to fruition. This case study details the actions taken by those involved in the series and stakeholder reactions to a unique journalistic investigation from a rural newspaper. Discussion of recommendations for future research and curricular impacts are provided.
25 pages, To foster the responsible development and governance of CRISPR, it is important to understand how agricultural communities perceive and discuss this technology. This study conducted a content analysis of 529 articles from 53 diverse agricultural news publications across sectors and U.S. regions between 2012 and 2022. We analyzed how CRISPR technology is depicted in terms of risk, benefit, social/policy context, quoted experts, and the mentioning of other biotechnologies. Our findings show that from the time that CRISPR was developed for agriculture over a decade ago, agricultural news has consistently reflected a pro-innovation stance, frequently describing its benefits as well as advantages over longer-standing biotechnologies. Industry representatives were quoted most frequently, followed by university scientists and political representatives, while producers and non-governmental groups were quoted least frequently. Technology-related risks (off-target effects, financial risks) were notably lacking, but CRISPR’s social context was covered more extensively, including uncertainties in regulation and consumer acceptance. We discussed the implications for agricultural news professionals, communicators, and future researchers, emphasizing the importance of fostering a more balanced discourse and ensuring informed decision-making within the agricultural sector.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11845
Journal Title Details:
pp. 40-42
Notes:
Presentation at The Fifth Annual Conferences of The American Association of Agricultural College Editors at Ithaca, NY, June 28-29, 1917, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s)
Agricultural Communicators in Education (ACE) in 1919
Presentation to the 1926 AAACE meeting, East Lansing, Michigan. Includes summaries of results of several readership studies among farmers and farm families.
Little Rock Newspapers, Inc., via LexisNexis Academic. 2 pages., Features the career of Leland Duvall, long-time reporter and editor at the Arkansas Gazette.
Tucker, Mark (author) and Whaley, Sherrie (author)
Format:
Conference paper
Publication Date:
2000-07-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11226
Journal Title Details:
20 pages
Notes:
Presented at the U.S. Agricultural Communicators' Congress,25 July 2000, Washington, D.C.
The Research Special Interest Group, Agricultural Communicators in Education (ACE), 25 July 2000, Washington, D.C.
Walther, Wilbert H. (author / Texas Agricultural Experiment Station, Texas A&M University, College Station, TX) and McNeely, John G. (author / Texas Agricultural Experiment Station, Texas A&M University, College Station, TX)
Format:
Paper
Publication Date:
1956
Published:
USA: National Project in Agricultural Communications, East Lansing, Michigan.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: NPAC File Document Number: C12651
Notes:
In Document D09071 (in the book "Ways to improve market news and information")., Francis C. Byrnes Collection, Pages 20-21 in NPAC, Ways to improve market news and information. Summary of a Market News and Information Conference, Kansas City, Missouri, May 12-13, 1955. 24 p.
Winfield, John A. (author / North Carolina Department of Agriculture)
Format:
Paper
Publication Date:
1956
Published:
USA: National Project in Agricultural Communications, East Lansing, Michigan.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: NPAC File Document Number: C12652
Notes:
In Document D09071 (in the book "Ways to improve market news and information")., Francis C. Byrnes Collection, Pages 16-17 in NPAC, Ways to improve market news and information. Summary of a Market News and Information Conference, Kansas City, Missouri, May 12-13, 1955. 24 p.
20 pgs., Twelve U.S. states were tasked with developing nutrient reduction strategies to help address hypoxia in the Gulf of Mexico. To better understand the kinds of messages different stakeholders in these states are likely to encounter about such strategies, we conducted a content analysis focused on the Iowa Nutrient Reduction Strategy (INRS). We examined 483 articles in two agricultural and two non-agricultural news outlets. We found that agricultural news outlets more often led with agricultural themes and more often used agricultural representatives as sources. The non-agricultural news outlets more often quoted representatives of environmental groups. News articles infrequently led with science or health themes. The volume of coverage over time in three of the four news outlets appeared followed similar issue attention cycles. Differences among the outlets may lead to differences in stakeholders’ knowledge or views about the INRS and conservation, posing challenges to consensus-building.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12552
Notes:
Francis C. Byrnes Collection, Pages 74-83 in Wilbur Schramm (ed.), The process and effects of mass communication. University of Illinois Press, Urbana. 586 p.
USA: National Association of Farm Broadcasting, Platte City, Missouri
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11678
Notes:
2 pages., Online from publisher., Brief summary of responses to a non-probability email survey among U.S. farmers and ranchers regarding COVID-19 and its ramifications on their livelihoods and farm-radio listening habits. Findings indicated that respondents "are listening to farm radio during the pandemic for timely, accurate news. Responses averaged 8.7-8.8 (scale of 1 [poor] to 10 [excellent] in terms of timeliness, accuracy and credibility of farm broadcaster delivering farm news, weather, markets and ag information.
Online from the publisher, Findings of a recent national telephone survey by the National Association of Farm Broadcasting (NAFB) indicated that most farmer respondents (71 percent) are listening to radio, and during an average of 4.7 days a week. The findings indicated that 65 percent listen to AM radio, 53 percent to FM radio, and less than 20 percent to satellite radio. Most radio listening takes place while driving or operating farm equipment, 82 percent while driving a pickup and 64 percent while operating farm equipment.
