Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11827
Notes:
Printed pages in ACDC file include only the cover, abstract, citation details, and discussion section., Thesis in partial fulfillment of a Master's thesis, Texas A&M University, College Station, Texas., The purpose of this study was to determine Texas Public Relations Association(TPRA) members' perception of the word agriculture and how that perception influences perceptions of the skills and qualifications of graduates from agricultural communications and journalism (AGCJ) programs. A researcher-developed electronic questionnaire was used for data collection. Of accessible population of 148 TPRA members, 83 responded to the questionnaire, yielding a response rate of 56.08%.This descriptive study found that TPRA members did not have a negative perception of agriculture or the AGCJ major, but there was a lack of awareness of the AGCJ major and respondents had low self-perceived agricultural knowledge. Writing, interpersonal skills, public relations, editing, and media relations were considered to be the five most important skills in the public relations profession; however, AGCJ graduates were perceived to be only somewhat competent in these skills. Respondents ranked AGCJ as seventh of eight majors according to how well prepared graduates were perceived to be for entry-level public relations positions. Results indicated a positive correlation between awareness of the AGCJ major and perception of the major; therefore, the lack of awareness influenced the less positive perception of the major.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11821
Notes:
Online via Ebscohost.com., Online search of keywords identified this dissertation in partial fulfillment of the degree of Doctor of Philosophy, Texas A&M University, College Station. 160 pages. Only the description and citation details are printed and filed for reference. 2 pages., Using content analysis, author examined coverage of the December 2003 bovine spongiform encephalopathy event to discover reporters' sources for breaking agricultural news, the impact of reporter specialization on source choices, and the impact of newspaper differences, including location, circulation, and ownership, on coverage. Findings led to suggestions for reporters, editors who employ reporters, and universities in their establishment of journalism curricula.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23452
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Philippine Headline News Online. 2 pages., Describes how agricultural journalism has become "a big plus factor" in Philippine national development efforts, especially since 1976 when the Philippine Agricultural Journalists, Inc., organization was formed.
Hopke, Scott D. (author), Otto, Justin F. (author), and Shellabarger, Jacob W. (author)
Format:
Research report
Publication Date:
2004-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23496
Notes:
Agricultural journalism class project, University of Missouri, Columbia. 28 pages., Results of an e-mail survey among alumni of the College of Agriculture, Food and Natural Resources, University of Missouri. Respondents suggested increased coverage of agricultural issues, more reporter training on agricultural issues, hiring reporters with agricultural background to cover agricultural issues, and increased quality and depth of coverage of agricultural issues.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23461
Notes:
Department of Agriculture, South Africa. 4 pages., Speaker reviews the role and achievements of the Agricultural Writers' Association of South Africa and urges members to "speed up with these new plans to acknowledge members of the emerging farming community, because they are part of the future of South African agriculture." Also describes recent agricultural developments in South Africa.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10726
Notes:
#980, Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Three-ring binder in the Claude W. Gifford Collection, Agricultural Communications Documentation Center., When the author provided his papers to the University of Illinois Archives he preceded each item with a written summary of what was in that entry. This three-ring binder contains copies of the 80 written summaries. An "item" is a topical collection of the author's materials.
Examines effects that closure of the Department of Journalism will have upon the agricultural journalism program and students at Texas A&M University.
