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2. Farmers’ use of mobile phone-based farm advisory services in Punjab, Pakistan
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Khan, Nasir Abbas (author), Qijie, Gao (author), Sertse, Selamawit Fantahun (author), Nabi, Nur Md (author), and Khan, Palwasha (author)
- Format:
- Online journal article
- Publication Date:
- 2019-08
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11010
- Journal Title:
- Information Development
- Notes:
- 13 pages., via online journal., The agriculture sector in Pakistan faces enormous challenges of lack of farm knowledge adoption due to the farmers’ lack of access to the latest information. Recently various mobile phone-based farm advisory services (FAS) have been introduced as an alternative to the conventional extension methods. Despite many ICT initiatives, the performance of these projects remains unsatisfactory. The current study was designed to identify these FAS, farmers’ extent of use, and factors associated with their adoption. Two hundred and forty farmers were surveyed in the rural areas of district Faisalabad, Punjab, Pakistan. Data were collected using a structured questionnaire and analysed with SPSS software. Findings revealed that 77.08% of the sampled farmers were using mobile-based FAS. Telecom and private sector FAS were reported to have the highest share of users (37.08% and 25.83% respectively). Results of the logistic regression showed that farmers’ educational level, mobile use skills, mobile possession duration and the number of mobile phones in a family were found positively significant, while farmers’ age and contact with extension agents were negatively significant. The findings conclude that education and digital literacy are essential for the use of mobile-based alternatives and emphasize the need for training and educating the farmers.
3. Informa acquires Penton for $1.56 billion: Informa expands to US market through global exhibitions and business intelligence divisions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Peterson, Becky (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: D11258
- Journal Title:
- Folio
- Notes:
- September 15 issue via online. 3 pages., Purchase by this UK-based firm adds 30 exhibitions, more than 20 data and intelligence brands, and more than 100 print and digital business-to-business brands.
4. Paying for digital information: assessing farmers' willingness to pay for a digital agriculture and nutrition service in Ghana
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Palloni, G. (author), Aker, J. (author), Gilligan, D. (author), Hidrobo, M. (author), and Ledlie, N. (author)
- Format:
- Paper
- Publication Date:
- 2018
- Published:
- Ghana
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11668
- Notes:
- 26 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Researchers assessed farmers' willingness to pay for a newly introduced digital nutrition-sensitive agricultural information service in Ghana, called Vodafone Farmers' Club (VFC). Findings suggested that farmers' willingness to pay for VFC service was high at low prices, then decreased rapidly as the price increased. Women had statistically lower willingness to pay than men, whether for agricultural information only or information involving both agriculture and nutrition.
5. Social media dilemma
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zimmerman, Chuck (author / ZimmComm News Media, Cantonment, Florida)
- Format:
- Commentary
- Publication Date:
- 2021-02-12
- Published:
- International: Zimmcomm New Media, Cantonment, Florida.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12106
- Notes:
- Online from ZimmComm News Media. 2 pages., A pioneer in agricultural uses of new social media expresses concern about FaceBook, Twitter, and YouTube having become political weapons. "Since the election, the level of censorship on all of the major social media platforms has just skyrocketed. Never in our wildest dreams did we ever think that freedom of speech and the press might be endangered in this country, but we do believe it is right now." FaceBook and Twitter platforms "are both essentially business platforms. Author reports a decision to put a temporary hold on ZimmComm business FaceBook accounts.
6. Status and analysis of Chinese agricultural websites
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zetian, Fu (author)
- Format:
- Journal article abstract
- Publication Date:
- 2004-06
- Published:
- China
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11929
- Journal Title:
- Journal of Development Communication
- Journal Title Details:
- 15(1) : 57-66
- Notes:
- Abstract and citation available via Ebscohost.com., Author cites the rapid growth of agricultural websites in China, with almost 714 set up via each local government and 31 provinces with their own. They are "not well distributed geographically."
7. The future of experiential marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Camma, David (author)
- Format:
- Journal article
- Publication Date:
- 2020-12
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12113
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 58(619) : 19-22
- Notes:
- "Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.