20 pages, Smallholder agriculture is one of the imperative segments in the South African economy and it remains the imperative sector for livelihood generation. Farmers use mass media to access information needed for agricultural purposes to enhance agricultural practice and profitability. This study investigates the socio-economic drivers of using mass media for agricultural purposes by smallholder farmers in the Eastern Cape Province of South Africa. The study applied a descriptive survey research design to interview 200 smallholder farmers using a semi-structured survey. Data engendered were analyzed using descriptive statistics and the Logistic regression model. The investigation outcome displays that 80% of the smallholder farmers currently use mass media for agricultural purposes. The study concludes that socioeconomic factors influence the use of mass media for agricultural purposes by smallholder farmers. Therefore, the study recommends the government to train farmers on the use of mass media usage and subsidize farmers so that they can purchase these modern technology tools.
11 pages., via online journal., The study aims at exploring the extent of agricultural information literacy of farmers in the northern region of Bangladesh. Besides the review of relevant literature the study conducts a questionnaire-based survey of 160 farmers working in ten districts in the region. The analysis of the survey shows that farmers need information for various purposes of agricultural activities, and they use different sources and media for access to such information. Many of the farmers, however, are not well aware of modern techniques of agriculture, and they occasionally use such techniques for farming. Due to some problems farmers are moderately satisfied in getting agricultural information, and in many cases their satisfaction level is very low. The paper concludes with providing certain recommendations for the improvement of information literacy of the farmers in
Bangladesh.
10 pages, Agricultural information is very essential for smallholder farmers to increase farm production and productivity. However, there is no proper access to accurate and adequate agricultural information to smallholder farmers. This paper attempts to identify the existing agricultural information source and the agricultural information need of the smallholder farmers along with usefulness of the provided agricultural information. Household level data were obtained from four wards of Bharatpur metropolitan of Chitwan district during 2019. The result showed agrovet shops as most common source of agricultural information for smallholder farmers. The most needed agricultural information was about input market and prices followed by disease and pest control. Moderately useful agricultural information was provided to smallholder farmers. Findings of this research suggest that context specific agricultural information should be provided through the existing channels to the smallholder farmers.
7 pages, Agricultural extension is the medium through which external agricultural technologies have been transferred to and transplanted in Africa to improve agricultural performance. Over a period of close to a century, different agricultural extension models have been proposed but their structure and content has virtually been the same: top-down, linear, non-participatory transfer of technology with no feedback loops for reverse diffusion. This presumably explains the poor performance of Africa’s agriculture and the scale of food security challenges facing the continent. In this review paper, we trace the history of agricultural extension and examine various agricultural extension delivery models to identify their major strengths and weaknesses, using Ghana and Burkina Faso as case studies. We then review the most recent literature in the field about the philosophy, scope, content, delivery, and outcomes of agricultural extension. The conclusion that agricultural extension has consistently remained out of sync with the needs and aspirations of stallholder farmers was reached. Smallholder farmers are now calling for new agricultural extension delivery models that are truly farmer-led, indigenous knowledge-based, context-specific, culturally-relevant and environmentally-sustainable to guarantee efficient farming systems into the future.
7 pages, Present study was carried out in 2018-19, in the three districts of Punjab i.e., Faisalabad, Sargodha and Muzaffargarh to analyse the factors affecting dissemination of agricultural information to farmers through ICT tools. One hundred and twenty respondents were selected randomly from each district, making a total sample of 360 respondents. Concerning the general use of ICT
tools in the dissemination of agricultural information, the findings indicated a change in trend
from the radio (11.1%) towards TV (85.6%) and mobile phone SMS (75.8%). The relevance of information and ICT tools’ cost appeared as common determinant factors for technology transfer effectiveness by ICT tools. Furthermore, farmers also indicated that the most effective
tool to disseminate agricultural information was television, followed by the mobile phone and social media. Moreover, most of the farmers (81.7 % and 73.1%, respectively) indicated that the
lack of innovative information and difficulties in using ICT tools were significant barriers while
communicating via these tools. The use of television and mobile phones in extension should be improved because they were relatively more popular among farmers. It was recommended that the Punjab government should also design a system of periodic monitoring and evaluation of the use of information and communication technologies in the extension with agricultural universities’ participation and relevant non-governmental organizations in Punjab. A dynamic feedback system should be designed, based on the local advisory committees’ recommendations, to determine the local farmers’ needs/problems, which should be sent immediately to the Directorate of Agricultural Information to suggest some suitable solution and disseminate through ICTs.
9 pages., via online journal., This study assessed the use of Facebook by farmers and extension agents in Otukpo Local Government Area of Benue State, Nigeria. One Hundred respondents (80 farmers and 20 extension agents) were selected using purposive and random sampling techniques. Research findings revealed that most farmers (56.2%) reported a low level of use of Facebook, while 50% of extension agents made high use of Facebook. Major constraints to using Facebook were poor network services for farmers and power failure for extension agents. Sex, formal education and income had significant effect on the farmers' level of Facebook use. It is therefore recommended that Internet services and electricity be improved in the study area.
18 pages., Via online journal., The study asserts that rural villages which have developed relatively complex communication systems have extensive local knowledge and practice systems. Using the knowledge and community-based perspective, the study departs from past works of development communication scholars, who have focused their attention mainly on the transfer of information. The study is concerned with how meaning is created and shared in rural communities through the use of communication. It looks at how small homogenous farming communities in Thailand – world’s number one rice exporter – utilize communication to improve rice crop production. It asks: what roles does communication play in the formation of collective definitions (perspectives) and the construction/management of local knowledge and practices on rice farming? To explore the plausibility of this paper’s assertion, ethnographies of two rice farming villages were conducted – Baan Sap Som Boon (irrigated) in Chainat province (Central Region) and Baan Hua Hae (rainfed) in Ubon Ratchathani province (Northeast Region). Data generation period was from October 2004 to July 2005. Research results indicate that Baan Sap Som Boon has both an extensive knowledge of rice farming methods and procedures and an elaborate community-based communication system. Baan Hua Hae, on the other hand, practices more traditional means of rice production and divides time with other livelihood activities. In both villages, communication plays a central role in improving crop production via facilitating the formation of collective definitions on rice farming, labor, economics and agriculture-related institutions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: B00211
Notes:
AgComm Teaching. Hal R. Taylor Collection, CRC Report No. 3. Communications Research Center, School of Public Relations and Communication, Boston University. 51pp.
11 pages., via online journal., This study compared researchers, extension agents, and farmers’ perceptions of the effect of Information Communication Technology (ICT) on agricultural information access. A simple random sampling technique was used to select 88 researchers, 115 extension agents, and 271 farmers. Data collected through a structured questionnaire were analyzed using means, standard deviation, and one-way analysis of variance. The results showed that, of the 29 statements on the rating scale, researchers, extension agents, and farmers agreed with and were positively disposed to 25, 23, and 19, respectively. A significant difference in the effect of ICT on agricultural information access among researchers, extension agents, and farmers (F = 6.49, p < .05) was observed. Access to agricultural information through ICT will continue to improve, since perceptions are overtly positive among researchers, extension agents, and farmers.
Singh, Lakhan (author), Bishnoi, Rajesh (author), Bihari, Bankey (author), Madan, S. (author), Malik, Anil Kumar (author), Shrimali, S. S . (author), Kadam, M. D. (author), and Singh, Raman Jeet (author)
Format:
Online journal article
Publication Date:
2019-02
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10368
7 pages., Via online journal., The effectiveness of an extension system referred to its ability to meet the fanner needs in providing the new technology which suits to their conditions and results in better production. Recently the demand for information on agricultural practices and technology among the farmers is increasing day by day but fulfilment of these demands exclusively by public agricultural extension system is limited. To address this challenge, information communication technology (ICT) has the immense role in supplementing the extension system. Among the ICT tools, mobile phone, because of its affordability, accessibility, minimum skill requirement, widespread network etc., has emerged as important tool for information and knowledge dissemination to the smallholder and marginal farmers. But it is necessary to study how effective they are in achieving the respective objectives.The present investigation was conducted to study the effectiveness of mKRISHI (R) PAWS (Personalised Advisory on Water and Soil) in Dehradun district of Uttarakhand state. An ex-post facto research design was used for this study. Total 136 messages were sent to the respondents. The data was collected from 240 beneficiary farmers of the north-western Himalayan region. The effectiveness of the mKRISHI (R) PAWS in technology advisory and delivery services were measured by developing an effectiveness index for the purpose. Results showed that 93.8% of farmers perceive that quality of information regarding the latest NRM technologies in soil and water conservation was excellent and 83.75% of the farmers felt that the information regarding the latest NRM technologies in soil and water conservation was appropriate to their condition. The study revealed that the extension services delivered by mKRISHI (R) PAWS were found to be highly effective by majority of the farmers. 34.58% fanners perceived that the mKRISHI (R) PAWS was very highly effective as a mean of getting their information needs.
5 pages, Information plays important role in agriculture development. This study investigated the nature
and extent of available agricultural information sources and information seeking patterns of farmers in Punjab Pakistan. To conduct this study, survey method was used and the population of
the study was the farmers of Punjab, the largest province of Pakistan. The sample of 60 farmers
was selected during the year 2020 by using convenient sampling technique. Furthermore, these farmers were selected from Attock, Kasur and Bahawalnagar to ensure the representation from northern, central, and southern parts of the province of Punjab. The responses of the framers were collected in the form of questionnaire and researcher used adopted descriptive statistics. Results revealed that majority 41 percent of farmers seek information to enhance
their agricultural knowledge. It was found that comparatively interpersonal channels were mostly
preferred with the 56 percent whereas mass media occupied second position with 42 percent. It was also found that numerous types of information sources such as interpersonal sources, mass media and new media were available to disseminate information related to farmers’ needs. It was also revealed that among information needs, market and weather forecast trends were on top priority ranked 1st and 2nd respectively.
16 pages., via online journal., The goal of this study was to evaluate a radio program as a source of agricultural information and examine the relationship between specific socioeconomic characteristics and listenership. The findings revealed that half of the farmers listen to the radio program, while older farmers are more likely to be listeners. Moreover, there are no significant differences between listeners and nonlisteners with respect to education level. More focus should be given to mountainous and less favored areas where more traditional information sources prevail. It is strongly recommended that the broadcast be sustained and improved based on farmers' suggestions and be regularly assessed.
33 pages, This study used an in-depth interview and information horizon maps to investigate information seeking behavior of 15 farmers in Central Taiwan. The results show that increased work roles led to more categories of information needed by farmers. Six types of information sources were used by farmers to obtain agricultural information. Interpersonal network was the most preferred information source by farmers. Especially, most farmers contacted other farmers first. Requesting agricultural organizations and farmer groups was the second preferred information source, followed by searching the Internet. Few farmers obtained information from libraries. Several factors affected farmers to select information sources. In addition, barriers to seeking agricultural information faced by farmers were identified. To strengthen the effect of agricultural information dissemination, some suggestions were made. Government agencies related to agriculture should focus the greatest influence of interpersonal network on disseminating agriculture information and improve the communication between agricultural extension agents and farmers. The content and time of agricultural courses were set based on farmers' needs. Improving farmers' information literacy is an essential issue as well.
10 pages, The study sought to explore the extent to which agricultural policies in sub-Saharan Africa (SSA)
countries incorporate Indigenous Knowledge (IK) and its impact on the efforts to document and share
agricultural IK through communication efforts. A qualitative content analysis of policy documents from seven SSA countries and eight key informant interviews with knowledge management officers from the seven countries was conducted. Purposive sampling was used to select the countries, determine
documents examined, and for the selection of key informants for the interviews. The results revealed that IK was not included in several SSA countries’ governmental agricultural policies. Activities aimed at capturing, documentation and sharing IK in SSA countries were not found despite the presence of evidence of its importance to agricultural research and development. These results provide insights on the need for researchers, communicators, educators, and decision-makers to consider incorporating IK into policy associated with agricultural information dissemination to improve technology generation and adoption
12 pages., via online journal., This study explored the factors influencing the application of Information and
Communication Technologies (ICTs) among farmers in the Punjab province of Pakistan.
The Punjab province is divided into three agro-ecological zones viz Northern, Central and
Southern. In this study, one district from each zone was randomly selected. Total sample
size comprises of 150 farmers. Farmers were interviewed using a self-administered
interview schedule comprising of open and close-ended questions. Respondents’ access to
ICTs was low level. Chi-square test revealed a significant association between the age of
respondents and adoption of ICTs. Young respondents were leading users of ICTs in the
study area. Size of landholding and income level of the respondents had a significant
association with the frequency of use of ICTs in agriculture. Among various ICTs tools,
mobile/cell phone attracted 47.3% of respondents to access agricultural information. Factors
militating use of ICTs include; electricity/power issues (x̄=2.95/3.00), language barriers
(x̄=2.93/3.00), limited knowledge and skills about ICTs (x̄=2.89/3.00), high cost
(x̄=2.87/3.00) and limited availability of ICTs (x̄=2.85/3.00). Extent of ICTs use to access
agricultural information can surge with t
20 pages., Via online journal., Information plays an important role in meeting the quantitative and qualitative goals of agriculture in the 21st century. As an emerging economy in a developing continent, China has already made many interventions to use information technology to support agricultural development. However, information service in some rural areas is still severely limited. The overall impact of the changing information environment on the farmers’ information needs and access channels has not been fully studied. Thus, this study systematically investigates the characteristics of the information needs and channels of farmers in Guangdong, China. We have collected 4006 questionnaire
samples and used correlation analysis to explore the relationships between farmers’ information needs and access channel preferences. The results indicate that individual characteristic factors, social factors and family factors have different degrees of influence on farmers’ information needs and access channel preferences. These findings can provide a reference for information construction in the rural areas of Guangdong Province and thus promote its economic development. This study can also provide useful insights for policymakers and researchers from other developing countries to formulate implementation plans to promote agricultural development.
In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Summary of a research report by Constance M. McCorkle, Robert H. Brandstetter, and Gail D. McClure, "A case study on farmer innovations and communication in Niger," Academy for Educational Development, Washington, D.C., 1988.
11 pages., via online journal., This study examined farmers' utilization of the Utom Inwang agricultural program on Atlantic 104.5 FM radio station. Data on listenership, utilization and constraints to utilization of information aired on the program were obtained from 150 randomly selected farmers. Although more of the respondents (53.3%) had a low listenership status, utilization of information was high (54.7%). Constraints to utilization were lack of finance (x¯ = 1.51) and poor feedback (x¯ = 1.21). Farming experiences (r = 0.188, p ≤ 0.05) and annual income (r = 0.376, p ≤ 0.05) were significantly related to utilization of the broadcast. Utom Inwang should be sustained, while financial information and feedback mechanisms should be improved upon.
Aldosari, Fahad (author), Al Shunaifi, Mohamed Saleh (author), Ullah, Muhammad Amjad (author), Muddassir, Muhammad (author), and Noor, Mehmood Ali (author)
Format:
Online journal article
Publication Date:
2019-04
Published:
Saudi Arabia: Science Direct
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10318
7 pages., Via online journal., Like many developing countries, agriculture is seen as the vehicle for development also in Pakistan. Our study was aimed to identify the perceptions of farmer community towards the electronic media and relationship between different demographic characteristics of respondents with the use of electronic communication of TV and radio, in Khyber Pakhtunkhwa (KPK), a province of Pakistan. Random sampling technique was used for selecting 183 respondents. Data were analyzed with descriptive statistics and Chi-square. Results revealed that maximum respondents were agreed that mobile and internet can be a useful source of agricultural information and only 1.6 and 5.5% of the respondents were strongly disagreed about information means, respectively. A maximum number of the respondents were undecided about “agricultural helpline can be a useful source of agricultural information”, only 14.2% of the respondents were strongly agreed with this statement. A highly significant relationship was found between age of respondents and application of information received through radio and TV. On the other side, education of the respondents had a highly significant relationship with the application of information received through radio only. Farming experience of the respondents had no significant relationship with the application of information received through TV and radio. Results suggested that extension personnel should motivate and educate the farming community about the use of electronic media (TV, radio, helpline, internet, mobile) for advanced information about agriculture production techniques.
6 pages, Pakistan is an agricultural country and has 80% percent contribution in export earnings and
50% labour forces engagement. The aim of this study was to know about government media campaigns for awareness and information in the agricultural development. The study was conducted at Department of Mass Communication Govt. College University, Faisalabad, during 2019. Data was gathered from government agriculture department website from June 2017 to June 2019 to know about the governmental contribution in agricultural development through media campaigns and nature of these campaigns to aware and educate the farmers. The study found that the mode of government media campaigns was related to transmit message to farmers
about warning and preventive (20-26%), inofmraiton and awareness (38-54%), visit and meeting
(6-10%), subsidies and credit assistant (6-16%) and policies and new technology (6-8%). The
study also revealed that government had specially focused on new technology for better results
to aware and educate the farmers to improve their cultivation. But it is also revealed that there
is more space to improve the cultivation style and government should play a greater role in the
development of agriculture sector.
19 pages, Agricultural extension service delivery remains pivotal in disseminating contemporary and innovative agricultural information, and the training and capacity building of farmers; all of which are critical to increased farmer productivity. There are several agricultural extension methods used by extension field officers to engage their target farmers; some of the contact methods used, like the individual and group methods amongst others, necessitates close interactions between both parties. As such, physical contact between persons cannot be avoided. In the current spate of COVID-19 threats to global health, there is a possible risk of human-to-human transmission of the disease. Some temporary measures like social distancing and the ban of gatherings are currently utilised by many countries to mitigate the rapid spread of the virus. The findings of several research reports showed that these restrictions negatively impacted agricultural extension service deliveries. This paper, therefore, reviewed alternative media delivery mechanisms as a probable palliative measure in sustaining the continuous delivery of agricultural information to farmers. The paper recommends intensifying the use of the electronic extension (E-extension) system. The mobile and computer/web-based platforms should be significantly harnessed (where applicable), while concurrently promoting the intense use of print media, radio, television, agricultural documentaries and instructional videos.
September 15 issue via online. 3 pages., Purchase by this UK-based firm adds 30 exhibitions, more than 20 data and intelligence brands, and more than 100 print and digital business-to-business brands.
Palloni, G. (author), Aker, J. (author), Gilligan, D. (author), Hidrobo, M. (author), and Ledlie, N. (author)
Format:
Paper
Publication Date:
2018
Published:
Ghana
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11668
Notes:
26 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Researchers assessed farmers' willingness to pay for a newly introduced digital nutrition-sensitive agricultural information service in Ghana, called Vodafone Farmers' Club (VFC). Findings suggested that farmers' willingness to pay for VFC service was high at low prices, then decreased rapidly as the price increased. Women had statistically lower willingness to pay than men, whether for agricultural information only or information involving both agriculture and nutrition.
15 pages, Online via keyword search of UI Library eCatalog, Authors noted great strides in presentation of agricultural data during the period between World War I and World War II. They emphasized the further need for researchers to add maximum usefulness to their findings by making them available, and in useful form. This article described some of the requirements and approaches for doing so, including training needs.
International: Zimmcomm New Media, Cantonment, Florida.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12106
Notes:
Online from ZimmComm News Media. 2 pages., A pioneer in agricultural uses of new social media expresses concern about FaceBook, Twitter, and YouTube having become political weapons. "Since the election, the level of censorship on all of the major social media platforms has just skyrocketed. Never in our wildest dreams did we ever think that freedom of speech and the press might be endangered in this country, but we do believe it is right now." FaceBook and Twitter platforms "are both essentially business platforms. Author reports a decision to put a temporary hold on ZimmComm business FaceBook accounts.
Powers, R.D. (author / University of Wisconsin, Department of Agricultural Journalism) and University of Wisconsin, Department of Agricultural Journalism
Format:
Manual
Publication Date:
1966
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 27 Document Number: B02762
Notes:
Madison, WI : University of Wisconsin, College of Agriculture, Department of Agricultural Journalism, 1966. 53 p. (Bulletin 35)
Abstract and citation available via Ebscohost.com., Author cites the rapid growth of agricultural websites in China, with almost 714 set up via each local government and 31 provinces with their own. They are "not well distributed geographically."
9 pages., via online journal., Mobile apps such as social media have friendly attributes and unbiased usage across gender and age; and have become one of the most promising channels for dissemination of agricultural information. The current sources of agricultural information available to farmers do not allow a two-way flow of information and instant feedback. The information disseminated using such channels are generally not customized to specific farmers’ needs. Despite the availability of various mobile apps providing agricultural information, the adoption rate is too minimal. The aim of this study was to determine the usability attributes of social media influencing its adoption and use. A semi-structured questionnaire was used to collect data from a sample of 149 respondents. The respondents were selected through purposive sampling technique from a population comprising of farmers, extension staff, lecturers and students enrolled in agricultural courses participating in the Farm Attachment Program of Egerton University. Data collected was analysed using Statistical Packages for Social Sciences (SPSS) and probit regression was used to analyse expected probability of social media adoption. The findings indicate that the main usability attributes of social media are Ease of use, usefulness, credibility, flexibility and Internet availability. Mobile apps being used to disseminate agricultural information should incorporate some of the usability attributes that have significantly influenced the adoption and use of social media to enhance its uptake and use.
7 pages, The study was carried out to investigate the use of New media for communication among extension agents and farmers in Oyo State, Nigeria. Forty Extension agents and eighty farmers were randomly selected. Data collected were subjected to descriptive analysis using frequencies and percentage. Majority of extension agents (90.0%) were aware of Social Media. Farmers (97.5%) were aware of Agricultural websites. Extension agents (85.0%) have access to Agricultural Blogs, farmers (87.5%) have access Agricultural Websites. Extension agents also have high access (75.0%) to New media and farmers have high access (67.5%) to New media. Majority of Extension agents in the study area have a benefit derived from the use of New media as to enhance their job commitments. Farmers have the benefits derived from the use of New media as it saves time and money. Majority of Extension agents in the study area used new media to source for information on farmers’ livelihood and possible ways of improving their living standards. Extension agents (55%) and also farmers (60.0%) have high level of use of new media. It is recommended that Extension agencies should organize in-service training for the staff on skill acquisition and importance of New media use in sourcing and disseminating innovation and also the Nigerian government should address the problem of using the New media in agricultural and rural development via focusing on providing broadband connectivity and a content centric development approach particularly in the rural areas.
8 pages., via online journal., This study appraised the level of usage of satellite imaging and selected Information Communication Technology (ICT) tools by agricultural extension workers (EWs) in the North Central Zone of Nigeria. Specifically, information on usage of satellite imaging, personal skill ratings, and constraints faced by respondents in the usage of ICT equipment were gathered. Findings revealed that a majority of the respondents (97%) perceived themselves as incompetent in reading and interpreting satellite imaging for agricultural information dissemination. The study posited that government at various levels should assist in training EWs on digital compatibility.
Online from publisher. 3 pages., Activities and achievements of the California Women's Association, a volunteer organization of women concerned about challenges to California agriculture. Consists of 21 local chapters that focus on promoting agriculture locally and providing scholarships to students majoring in farming-related majors.
