17 Pages., Given the marked heterogeneous conditions in smallholder agriculture in Sub-Saharan Africa, there is a growing policy interest in site-specific extension advice and the use of digital extension tools to provide site-specific information. Empirical ex-ante studies on the design of digital extension tools and their use are rare. Using data from a choice experiment in Nigeria, we elicit and analyze the preferences of extension agents for major design features of ICT-enabled decision support tools (DSTs) aimed at site-specific nutrient management extension advice. We estimate different models, including mixed logit, latent class and attribute non-attendance models. We find that extension agents are generally willing to use such DSTs and prefer a DST with a more user-friendly interface that requires less time to generate results. We also find that preferences are heterogeneous: some extension agents care more about the effectiveness-related features of DSTs, such as information accuracy and level of detail, while others prioritise practical features, such as tool platform, language and interface ease-of-use. Recognising and accommodating such preference differences may facilitate the adoption of DSTs by extension agents and thus enhance the scope for such tools to impact the agricultural production decisions of farmers.
International: University of Arkansas, Fayetteville, and Winrock International Institute for Agricultural Development
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00338
Notes:
Kerry Byrnes Collection, Pages 85-102 in Proceedings of the Farming Systems Research and Extension Symposium hosted by the University of Arkansas and Winrock International Institute for Agricultural Development, Fayetteville, Arkansas, October 9-12, 1988. Farming Systems Research Paper Series, Paper No. 17. 395 pages.
