12 pages, Notable differences have been observed in how society perceives and understands the agricultural industry. Consumers today are concerned with how their food is raised and produced, and drastic changes in how information is gathered regarding those subjects have occurred due to the rapid development of digital media. As a result, the agricultural industry has fallen behind in ensuring accurate information is shared about the daily work done to feed the world. A form of digital media that has infiltrated the daily lives of society is social media (SM). This study sought to evaluate the impact established agricultural social media influencers (SMIs) on Instagram can have on changing participants' perceived knowledge regarding several agricultural topics. Participants were recruited through the platform Prolific and were asked to complete an anonymous Qualtrics survey. Survey questions were asked before and after participants were shown example images of agricultural SMIs. Data collected were analyzed utilizing IBM SPSS (Version 28) to compare pre-image and post-image results to determine the contents' impact on participants' perceived knowledge of subjects relating to agriculture. Results indicated significant differences between the pre-image and post-image perceived knowledge results and between different forms of reported engagement willingness.
Bentz, Robert P. (author), Evans, James F. (author), Fliegel, Frederick (author), Lancaster, F. Wilfrid (author), Malone, Violet M. (author), Santas, John W. (author), Swanson, Burton E., chair (author), and Woodis, Raymond A. (author)
Format:
Proposal
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11181
Notes:
Transferred from the "INTERPAKS Administration" file maintained in International Program records of the Agricultural Communications Program, College of Agriculture, University of Illinois., 28 pages., Proposal to Title XII Representative William N. Thompson from the International Extension Committee, College of Agriculture, of faculty members representing five fields of study: Library and Information Science, Agricultural Communications, Rural Sociology, Extension Administration and Education, and Agricultural Education. This document includes the proposal and a report from an external consultant with experience involving the Land Tenure Center at the University of Wisconsin.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11827
Notes:
Printed pages in ACDC file include only the cover, abstract, citation details, and discussion section., Thesis in partial fulfillment of a Master's thesis, Texas A&M University, College Station, Texas., The purpose of this study was to determine Texas Public Relations Association(TPRA) members' perception of the word agriculture and how that perception influences perceptions of the skills and qualifications of graduates from agricultural communications and journalism (AGCJ) programs. A researcher-developed electronic questionnaire was used for data collection. Of accessible population of 148 TPRA members, 83 responded to the questionnaire, yielding a response rate of 56.08%.This descriptive study found that TPRA members did not have a negative perception of agriculture or the AGCJ major, but there was a lack of awareness of the AGCJ major and respondents had low self-perceived agricultural knowledge. Writing, interpersonal skills, public relations, editing, and media relations were considered to be the five most important skills in the public relations profession; however, AGCJ graduates were perceived to be only somewhat competent in these skills. Respondents ranked AGCJ as seventh of eight majors according to how well prepared graduates were perceived to be for entry-level public relations positions. Results indicated a positive correlation between awareness of the AGCJ major and perception of the major; therefore, the lack of awareness influenced the less positive perception of the major.
Eathington, Emma (author), Henson, Robbie (author), Kurr, Benjamin (author), McClay, Callie (author), Migut, Steven (author), Oros, Ava (author), Richey, Sarah (author), Sanderson, Kate (author), Streder, Shealyn (author), Walker, Kali (author), Wegeng, Sophia (author), and Roberts, Dr. Owen (author)
Format:
Magazine
Publication Date:
2022-05
Published:
United States
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12718
Journal Title Details:
V.1, N.1
Notes:
24pgs, The inaugural magazine for the University of Illinois at Urbana-Champaign's AGCM 220 Publication Development and Production course. Within are articles written by agricultural communication students that cover a breadth of topics including faculty spotlights, classroom diversity, AGCM alumni advice, and the place of agriculture in society.
