18 pages., Article 6, Via online journal., The discovery of the antibiotic Aureomycin as a growth promotor for the livestock industry was viewed as revolutionary in 1950. The use of antibiotics as growth promoters in livestock, however, has been questioned by health professionals concerned with the role this use might play in the development of antibiotic resistant bacteria. As a public health issue, newspapers have covered this topic since its discovery. Media, such as newspapers, have used frames to discuss the topic over time as new discoveries have occurred, policy changes have been implemented, and food animal production has changed. The purpose of this study was to determine the frames and sources used by national U.S. newspapers when discussing the topic of antibiotic use in livestock and antibiotic resistance. A quantitative content analysis was conducted on three national U.S. newspapers from 1996 – 2017 and found three primary frames were used when discussing antibiotic use in livestock and antibiotic resistance. The content analysis also indicated that over 90% of the news articles contained a scientific source when communicating about this scientific topic. Based on the frames identified some readers are being ill-informed about this topic and could be using this information in their decision making without having all of the facts. Science communicators should prioritize the inclusion of scientific sources in their writing as they communicate about complex, controversial topics.
Specific identification of the periodical is not provided in this photocopy of the editorial page, nor is the author identified. However, the topic and perspective are relevant to journalism and communications related to agricultural and rural development, internationally., Addresses criticisms of "development communication," as "controlled journalism."
Harsh, Jessica (author), Lamm, Alexa (author), Telg, Ricky (author), and Meyers, Courtney (author)
Format:
Paper abstract
Publication Date:
2018-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10019
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
Redwine, Tobin (author), McKim, Billy (author), Roberts, Lacey (author), and Rogers, Taylor (author)
Format:
Paper abstract
Publication Date:
2018-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10002
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
12 pages, Notable differences have been observed in how society perceives and understands the agricultural industry. Consumers today are concerned with how their food is raised and produced, and drastic changes in how information is gathered regarding those subjects have occurred due to the rapid development of digital media. As a result, the agricultural industry has fallen behind in ensuring accurate information is shared about the daily work done to feed the world. A form of digital media that has infiltrated the daily lives of society is social media (SM). This study sought to evaluate the impact established agricultural social media influencers (SMIs) on Instagram can have on changing participants' perceived knowledge regarding several agricultural topics. Participants were recruited through the platform Prolific and were asked to complete an anonymous Qualtrics survey. Survey questions were asked before and after participants were shown example images of agricultural SMIs. Data collected were analyzed utilizing IBM SPSS (Version 28) to compare pre-image and post-image results to determine the contents' impact on participants' perceived knowledge of subjects relating to agriculture. Results indicated significant differences between the pre-image and post-image perceived knowledge results and between different forms of reported engagement willingness.
Eathington, Emma (author), Henson, Robbie (author), Kurr, Benjamin (author), McClay, Callie (author), Migut, Steven (author), Oros, Ava (author), Richey, Sarah (author), Sanderson, Kate (author), Streder, Shealyn (author), Walker, Kali (author), Wegeng, Sophia (author), and Roberts, Dr. Owen (author)
Format:
Magazine
Publication Date:
2022-05
Published:
United States
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12718
Journal Title Details:
V.1, N.1
Notes:
24pgs, The inaugural magazine for the University of Illinois at Urbana-Champaign's AGCM 220 Publication Development and Production course. Within are articles written by agricultural communication students that cover a breadth of topics including faculty spotlights, classroom diversity, AGCM alumni advice, and the place of agriculture in society.
Bentz, Robert P. (author), Evans, James F. (author), Fliegel, Frederick (author), Lancaster, F. Wilfrid (author), Malone, Violet M. (author), Santas, John W. (author), Swanson, Burton E., chair (author), and Woodis, Raymond A. (author)
Format:
Proposal
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11181
Notes:
Transferred from the "INTERPAKS Administration" file maintained in International Program records of the Agricultural Communications Program, College of Agriculture, University of Illinois., 28 pages., Proposal to Title XII Representative William N. Thompson from the International Extension Committee, College of Agriculture, of faculty members representing five fields of study: Library and Information Science, Agricultural Communications, Rural Sociology, Extension Administration and Education, and Agricultural Education. This document includes the proposal and a report from an external consultant with experience involving the Land Tenure Center at the University of Wisconsin.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09742
Notes:
NCR-90 Collection, Office of agricultural communications and extension education NCR-90 research report. University of Illinois Urbana-Champaign. Page 2.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06635
Notes:
Course reference and discussion piece for AGCM 110, Agricultural and Environmental Communications," University of Illinois, Urbana-Champaign. 2 pages., Assembled brief descriptions of eight definitions of agricultural communications from varied sources.
