Redwine, Tobin (author), McKim, Billy (author), Roberts, Lacey (author), and Rogers, Taylor (author)
Format:
Paper abstract
Publication Date:
2018-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10002
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
12 pages, Notable differences have been observed in how society perceives and understands the agricultural industry. Consumers today are concerned with how their food is raised and produced, and drastic changes in how information is gathered regarding those subjects have occurred due to the rapid development of digital media. As a result, the agricultural industry has fallen behind in ensuring accurate information is shared about the daily work done to feed the world. A form of digital media that has infiltrated the daily lives of society is social media (SM). This study sought to evaluate the impact established agricultural social media influencers (SMIs) on Instagram can have on changing participants' perceived knowledge regarding several agricultural topics. Participants were recruited through the platform Prolific and were asked to complete an anonymous Qualtrics survey. Survey questions were asked before and after participants were shown example images of agricultural SMIs. Data collected were analyzed utilizing IBM SPSS (Version 28) to compare pre-image and post-image results to determine the contents' impact on participants' perceived knowledge of subjects relating to agriculture. Results indicated significant differences between the pre-image and post-image perceived knowledge results and between different forms of reported engagement willingness.
Eathington, Emma (author), Henson, Robbie (author), Kurr, Benjamin (author), McClay, Callie (author), Migut, Steven (author), Oros, Ava (author), Richey, Sarah (author), Sanderson, Kate (author), Streder, Shealyn (author), Walker, Kali (author), Wegeng, Sophia (author), and Roberts, Dr. Owen (author)
Format:
Magazine
Publication Date:
2022-05
Published:
United States
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12718
Journal Title Details:
V.1, N.1
Notes:
24pgs, The inaugural magazine for the University of Illinois at Urbana-Champaign's AGCM 220 Publication Development and Production course. Within are articles written by agricultural communication students that cover a breadth of topics including faculty spotlights, classroom diversity, AGCM alumni advice, and the place of agriculture in society.