McKay, Floyd J. (author / Department of Journalism, Western Washington University, Bellingham, WA)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06327
Notes:
James F. Evans Collection, Mimeographed, 1992. 28 p. Paper presented at the 1992 Convention of the International Communications Division, Association for Education in Journalism and Mass Communication
India (Southern, Asia), agricultural, information, cell phones, extension systems, advisory services, technology, To achieve gainful development in agriculture to ensure food security in the north-eastern Himalayan region of India, an initiative was taken to develop mobile phone based agro-advisory system with the objective to empower the farmers by providing right information at right time through Information and Communication Technol- ogy mediated extension approach. 2000 farmers and farm women were selected as beneficiaries through snowball sampling method based on certain criteria. The major features of the system to deliver the farm advices (Pull Based) and information services (Push Based) through toll free Interactive Voice Response System (IVRS), Smart Phone Application, Mobile phone and Web based agriculture advisory system. It was found that on an average almost 200 advisories were provided every month, which even shoot up to almost 300 calls per month in the peak Kharif seasons as bulk of the advisories were provided during the months of May to November as most number of calls from the farmers came during the period. Majority of the advisories were provided on fishery management practices (17.32%), source of seed (9.95%), livestock management (9.18%), disease and pest management of crops (8.75%), training information (9.35%), rural development schemes (7.76%) etc. Moreover, the inclusion of need based train- ing component and convergence with different extension functionaries helped to develop an ICT based Stakeholder Interface (Experts-Line Departments-Agripreneurs-Farmers) in the field of agriculture in the region. This alternate extension system also helped to develop better rapport with the farmers and can be replicated in other hilly region of the world.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09931
Notes:
NCR-90 Collection, From Document D09924, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1990". Pages 7-8.
9 pages, This paper compares the supply and demand of agricultural technologies related to maize crop in Sussundenga district, Mozambique. The field work was carried out in February and March 2018 and comprises of a survey of 140 households’ maize growers, interviews with 15 agricultural technicians and six focus group meetings (four with maize growers and two with agricultural technicians). Data analysis was done using Bardin’s content analysis and descriptive statistics. The results reveal that agricultural research and rural extension focus more on supplying technologies related to maize production. But farmers have holistic expectations that go beyond production technologies to include the entire marketing chain. It makes the technical support provided with little use to maize growers. Besides it, there are also farmers’ unanswered demands and the supply of non-demanded technologies. It means that there is a mismatch between supply and demand of maize farming technologies. Agricultural research and rural extension organizations are suggested to supply not only agricultural technologies that maximize crop yield, but also services that help households improve their ability to store agricultural products and to sell it when prices are high. These actions have the potential to improve agricultural market performance and make the agricultural technologies more useful to maize growers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08804
Notes:
Pages 61-83 in Debra A. Reid, Interpreting agriculture at museums and historic sites. United States: Rowman & Littlefield Publishers, Inc., Lanham, Maryland. 265 pages.
