Coggins, Sam (author), McCampbell, Mariette (author), Sharma, Akriti (author), Sharma, Rama (author), Haefele, Stephen (author), Karki, Emma (author), Hetherington, Jack (author), Smith, Jeremy (author), and Brown, Brendan (author)
Format:
Journal article
Publication Date:
2022-03-01
Published:
United States: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12486
10 pages, Digital extension tools (DETs) include phone calls, WhatsApp groups and specialised smartphone applications used for agricultural knowledge brokering. We researched processes through which DETs have (and have not) been used by farmers and other extension actors in low- and middle-income countries. We interviewed 40 DET developers across 21 countries and 101 DET users in Bihar, India. We found DET use is commonly constrained by fifteen pitfalls (unawareness of DET, inaccessible device, inaccessible electricity, inaccessible mobile network, insensitive to digital illiteracy, insensitive to illiteracy, unfamiliar language, slow to access, hard to interpret, unengaging, insensitive to user's knowledge, insensitive to priorities, insensitive to socio-economic constraints, irrelevant to farm, distrust). These pitfalls partially explain why women, less educated and less wealthy farmers often use DETs less, as well as why user-driven DETs (e.g. phone calls and chat apps) are often used more than externally-driven DETs (e.g. specialised smartphone apps). Our second key finding was that users often made - not just found - DETs useful for themselves and others. This suggests the word ‘appropriation’ conceptualises DET use more accurately and helpfully than the word ‘adoption’. Our final key finding was that developers and users advocated almost ubiquitously for involving desired users in DET provision. We synthesise these findings in a one-page framework to help funders and developers facilitate more useable, useful and positively impactful DETs. Overall, we conclude developers increase DET use by recognizing users as fellow developers – either through collaborative design or by designing adaptable DETs that create room for user innovation.
9 pages, Federation of Indian Chambers of Commerce and Industry in one of its finding in 2019 stated that about 58% Indians are dependent on agriculture and agriculture sector make about 15.96 % of India’s GDP. To get the best agriculture inputs and best harvest price is the big question for Indian farmers; thus, we can say that “Agriculture is the foundation of the Indian economy”. With the origin of Mobile Applications (m-apps) for agriculture and a huge dependency on Information and Communication Technology (ICT) in agribusiness, the scenario in rural India has been changing rapidly. Since India’s economy depends mainly on agriculture, there is a lot of potential for Information and Communication Technology and mobile applications for agribusiness and its marketing. With growing smartphones with m-apps penetration in rural India, the agribusiness in rural belts of India is set for extension and further digitalization to revolutionize the agriculture sector. In recent years, nearly all Indian farmers possess a mobile, and 50%are smartphones with internet connections. With Government's new legislative policy changes as the Digital India programme, mobile applications in India's rural belt cannot remain isolated. Digital India will connect rural Indians farmers worldwide through the internet and mobile applications and provide them with all necessary upliftment in agribusiness in India. This study has focused on the ICT and m-applications used in farming today and how they have changed agribusiness by providing a digital platform and with their impact on agribusiness.
