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    33. Letters from a self-made merchant to his son

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lorimer, George Horace (author)
    Format:
    Book
    Publication Date:
    1995
    Published:
    USA: Regnery Publishing, Inc., Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22221
    Notes:
    Edited with an introduction by James Schlesinger. 272 pages., Reprint from a 1902 edition. Letters written by John Graham, head of the House of Graham &amp; Company, pork-packers of Chicago, to his son, Pierrepont. The letters were anonymously published as occasional pieces in the Saturday Evening Post beginning in 1901, shortly after Lorimer became editor of the Post. They feature fatherly advice and moral guidance, including perspectives on personal relations, selling, writing and other aspects of communicating.

    34. Local dealers of agricultural inputs: who's your buyer?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alexander, Corinne (author), Foley, Daniel (author), and Wilson, Christine (author)
    Format:
    Journal article
    Publication Date:
    2004-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20148
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(2) : 40, 42
    Notes:
    Survey report from the Purdue University Center for Food and Agricultural Business describes types of buyers: business, economic and relationship.

    36. Making the sale: marketers and retailers share their experiences in the changing new rural community

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28444
    Notes:
    5 pages., Summary of a panel discussion in a joint session of the 2008 NAFB convention and National AgriMarketing Association (NAMA) in Kansas City, Missouri. Panelists examine what it takes to cater to rural lifestyle needs and expectations.

    37. Managing your second season

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, W. David (author) and Downey, W. Scott (author)
    Format:
    Journal article
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25808
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(4) : 16
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=45180

    39. Not your average grower meeting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hickel, Sabrina (author)
    Format:
    Journal article
    Publication Date:
    2005-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22349
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(5) : 58-59
    Notes:
    Describes the format for "yield rallies" sponsored by Monsanto to communicate with corn growers.