"a key to expanding farmers' e-commerce activity is the ability to build personal relationships over the Internet that satisfy farmers' service needs."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19677
Notes:
Pages 151-175 in Steven Wolf and David Zilberman (eds.), Knowledge generation and technical change: institutional innovation in agriculture. Kluwer Academic Publishers, Boston, Massachusetts. 371 pages.
Brown, Thomas G. (author), Collins, Arthur J. (author), and Brown: Extension Economist and Professor of Agricultural Economics, University of Missouri, Columbia, MO; Collins: Extension Assistant, Agricultural Economics, University of Missouri, Columbia, MO
Format:
Report
Publication Date:
1978-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 14 Document Number: B01758
Notes:
#361, Harold Swanson Collection; James F. Evans Collection, Columbia, MO : Cooperative Extension Service, University of Missouri, 1978. 105 p. (A Report of the National Extension Study Committee)
8pgs, Following is Agri Marketing's annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or to the rural lifestyle consumer.
