USA: Nova Science Publishers, Inc., New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02153
Notes:
205 pages., Examines the contradictory cultural forces and value systems of rural and industrial communications. Offers a prospective model at the intersections between agriculture and professional communication in the form of a hybrid communication, "documents of coordination," designed to "go between minds, creating meanings and accommodating novelties to existing sets of beliefs and social institutions." Uses an extension project as a case analysis.
In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Review of articles by Robert Rodale, Robert E. Wagner, Dennis Keeney, and Peter E. Hildebrand in the July-September 1990 issue Journal of Production Agriculture. Authors send messages to "many former outsiders" in the "agricultural road:" inventors, consumers, lobbyists, politicians, environmentalists, input suppliers, and scientists. "...they must now share their power to transform agriculture."
Roberts, Owen (author), Simon, Karen (author), and Evans, Jim (author)
Format:
Presentation
Publication Date:
2009-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06651
Notes:
PowerPoint presentation at an American Agricultural Editors' Association session of the Agricultural Media Summit, Fort Worth, Texas, August 2009. 38 pages.
