Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12151
Notes:
Online via AgriMarketing Weekly. 1 page., Data, analytics and technology company DTN acquires a global farm-level data source, Farm Market ID. Both share goals of helping agribusinesses support producers.
Annual listing of the largest communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle market.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: B02985
Notes:
Eugene A. Kroupa Collection. See B02234 for a published report about this thesis., Thesis for master of science degree in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison, WI. 119 pages.
