Austin, Lucinda L. (author / University of North Carolina at Chapel Hill), Schultz, MaryClaire (author / Elon University), and Gaither, Barbara Miller (author / Elon University)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10898
Notes:
See also D10895., Pages 95-103 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."
17 pages., Online by open access via ResearchGate.net., Researchers used a content analysis of randomly sampled advocacy group websites to evaluate the communication strategies and media relations efforts of these organizations. Results indicated that most of the "Stop AETA" coalition members "did little to educate the public about the legislation much less advocate for its defeat." They revealed limited use of online press rooms and creation of dialogue with key stakeholders.
Roe, James H. (author / Executive Vice President, E.H. Brown Advertising Agency, Inc.)
Format:
Speech
Publication Date:
1967-11-29
Published:
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10759
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 3 pages., Author emphasizes the opportunity for farm magazines to cast an aura of greatness over agriculture
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06842
Notes:
Pages 145-161 in Elisabeth Eide and Risto Kunelius (eds.), Media meets climate: the global challenge for journalism. Nordicom, Goteborg, Sweden. 340 pages.
18 pages, This study aimed to describe school-based agricultural education (SBAE) teachers' attitudes regarding inclusion, diversity, and equity (IDE) and prioritize the need for IDE-related professional development. A series of survey questions were used to describe the sample of SBAE teachers and their attitudes toward IDE and inclusive teaching practices. Most participants agreed that their programs should create an inclusive environment where all students can benefit from their program, have equal opportunities, and demographically mirror their school's student population. However, the profession remains split on whether there are problems with IDE and whether changes are needed. This response is likely the result of today's polarized culture. The Borich Needs Assessment Model was used to determine the perceived level of importance and ability of SBAE teachers regarding 11 professional development statements related to IDE. All professional development needs were assessed and ranked using mean weighted discrepancy scores (MWDS). The top three IDE-related professional development need areas among SBAE teachers were (a) tapping into students' lived experiences (cultural capital) when teaching, (b) identifying curriculum resources to enhance inclusivity, and (c) advocating for minority students.
"It is not the job of an ag news broadcaster or agricultural journalist to be an 'advocate'." ..."covering all sides of a story is a responsibility for any reporter."
21 pages., Online via UI e-subscription, "This paper exposes the failure of government institutions to protect animals on factory farms while simultaneously silencing what is currently the only available mechanism for Americans to learn about abuse on factory farms. It also explores the Constitutional implications of Ag-Gag laws.
2 pages., Research summary via online from the North American Association for Environmental Education., Researchers interviewed 11 environmental or science journalism educators from four-year institutions and identified four common challenges: (1) keeping up with technology, (2) student interest, (3) environmental advocacy among students; and (4) lack of potential careers in the field. They suggested pre-requisites.
USA: U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10770
Notes:
See this report in Document C02958. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 45-46 in Biotechnology: the challenge - proceedings of the USDA Biotechnology Challenge Forum, Washington, D.C., February 5-6, 1987. 56 pages.
24 pages, Extension is sometimes viewed globally as less important than academic research and innovation, even though these networks are crucial to agricultural development. Using Lewin’s (1947) organizational change theory as a conceptual background, an instrument to measure advocacy capacity within international extension networks was developed. The resulting scale was analyzed for content validity, response process validity, internal structure validity, and consequential validity. An exploratory factor analysis (EFA) was performed on the proposed scale. The underlying structure of the scale was found to load onto five factors. The five extracted factors were labelled: 1) network support of advocacy, 2) network integration of advocacy, 3) network influence in advocacy, 4) network visibility in advocacy, and 5) network advocacy performance. The overall International Extension Network Advocacy Capacity (IENAC) scale, and associated subscales were all found to have acceptable levels of validity.
Via online. 28 pages., Involves Facebook responses of local chapters of the National FFA Organization involving a 2017 wildfire devastation in Texas, Oklahoma, and Kansas. Author's analysis of 23 public posts led to an observation that the FFA chapter posts contained embedded traditional rural literacies and insular narrative. Observed failure to capitalize on Facebook's potential as an advocacy tool to inform and engage large public audiences.
Syngenta (author) and G&S Business Communications (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
Notes:
4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.
A version of this article appears in print on September 6, 2015, Section A, Page 1 of the New York Edition of the New York Times with the headline, "Emails reveal academic ties in a food war.", Examines lobbying activities of firms and interest groups in the debate over bioengineered foods - and involving third-party scientists "and their supposedly unbiased research." Includes examples of interactions and financial support for university scientists by commercial firms.
Discourse about industrial animal agriculture contributing to global climate change. Examines how interest groups have responded to the release of "Livestock's Long Shadow," a 2006 report by the Food and Agriculture Organization of the United Nations.
Mitloehner, Frank (author / University of California-Davis)
Format:
Commentary
Publication Date:
2016-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11025
Notes:
Via online., "A white paper, defining the role animal agriculture and other sectors of societ play in their respective contribution of greenhouse gasses, as the societal concerns grow to seek a sustainable global future." ... "Now is the time to end the rhetoric and separate facts from fiction around the numerous sectors that contribute emissions and to identify solutions for the global food supply that allow us to reduce our impact on the planet and its resources."
Apentibadek, Norbert (author) and Koopman, Martine (author)
Format:
Brief
Publication Date:
2011-01
Published:
The Netherlands: International Institute for Communication and Development (IICD)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10108
Notes:
8 pages., Via Website., This learning brief describes the lessons learned in the ACDEP Rural Access to Information project. This project established a multimedia centre at the ACDEP Secretariat and five satellite information centres. The project explored the opportunities for knowledge sharing, communication and information exchange to accelerate community (health and agriculture) development programmes.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11738
Notes:
2 pages, Online via Agri.Marketing. 2 pages., "Kansas Agri-Women is now replacing familiar signs on highways that aim to connect producers and consumers."
Online via UI subscription., This study explores how South Korean newspapers reported the issue of AI (avian influenza) by employing framing, and the concepts of media advocacy and mobilizing information (MI). Results indicate that news stories were more likely to attribute blame to the government. Government, scientist/researcher, and farmer sources were most prevalent in news coverage. Mentions of tactical MI for the preventive actions increased. Overall, findings indicate the increased media advocacy efforts during repetitive outbreaks of AI.
Commentary on "self-financed, self-serving 'science'" used by agricultural interests involving a variety of food, agriculture, and environmental issues.
Abstract and citation via UI Library Catalog subject term search/Ebscohost.com., Study revealed that what editors applaud as their contribution to the development of northern Ghana was simply publishing challenges of the North in their various media outlets. Media stories fell short of fulfilling the tenets of development journalism in order to enhance progress in deprived communities. It proposed the re-orientation of journalists to play development advocacy roles.
4pgs, A farmer-advocacy organization says record-breaking increases in the price of eggs isn’t being caused by inflation or avian flu, as claimed by egg companies, but by price collusion among the nation’s top egg producers.
14 pages., Food ecologies and economies are vital to the survival of communities, non-human species, and our planet. While environmental communication scholars have legitimated food as a topic of inquiry, the entangled ecological, cultural, economic, racial, colonial, and alimentary relations that sustain food systems demand greater attention. In this essay, we review literature within and beyond environmental communication, charting the landscape of critical food work in our field. We then illustrate how environmental justice commitments can invigorate interdisciplinary food systems-focused communication scholarship articulating issues of, and critical responses to, injustice and inequity across the food chain. We stake an agenda for food systems communication by mapping three orientations—food system reform, justice, and sovereignty—that can assist in our critical engagements with and interventions into the food system. Ultimately, we entreat environmental communication scholars to attend to the bends, textures, and confluences of these orientations so that we may deepen our future food-related inquiries.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06617
Notes:
1 page., Author's perspectives about the role of the agricultural communications faculty member, especially in connection with agriculture. Describes tendency to serve as an honest broker, neutral convener, information provider, question raiser, joint problem solver and sometimes conscience. Expresses advocacy for the mission of agriculture in service to humankind, but not as advocate or apologist for the structures, functions and actions within agriculture - or as blanket adversary or critic.
Shulman, Seth (author), Abend, Kate (author), and Meyer, Alden (author)
Format:
Research report
Publication Date:
2007
Published:
USA: Union of Concerned Scientists, Cambridge, MA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11419
Notes:
68 pages., Introductory information and executive summary printed from the organization website. Full text available., The report described ExxonMobile as having "underwritten the most sophisticated and most successful disinformation campaign since the tobacco industry misled the public about the scientific evidence linking smoking to lung cancer and heart disease." Documentation described the company as having drawn upon four of the same tactics: manufactured uncertainty, information laundering, promoted scientific spokespeople, and attempt to shift the focus away from meaningful action.
Glenn, B.P. (author), Randel, L. (author), Zimbelman, R.G. (author), Culp, A. (author), and National Association of State Departments of Agriculture, Arlington, VA
The Randel Group, Alexandria, VA
Georgetown, TX
Format:
Journal article
Publication Date:
2015-07-16
Published:
USA: Glenn, Randel, Zimbelman and Culp
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08218
Meyers, Courtney (author) and Arnold, Shannon (author)
Format:
Paper
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05799
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 25 pages.
International: Cambridge University Press, Cambridge, United Kingdom.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09728
Notes:
188 pages, Explores options for scientists to consider in making their own judgments about how they would like to position themselves in relation to policy and politics.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05924
Notes:
Online via TruffleMedia. Transcript of a presentation at the 2015 Ag Issues Forum sponsored by Bayer CropScience in connection with the 2015 Commodity Classic,Phoenix, Arizona, February 24-25, 2015. 16 pages.
Opinion article, Via online digital edition. 1 page., Editor speaks to inaccuracies in politicians' descriptions of "farting cows" as a significant factor in greenhouse gas emissions in the U.S.
19 pages., Via online journal., This article discusses two main issues: the historical invisibility of the role of animal
agriculture in climate change and whether it is useful to include explicit violent images
or “moral shock” of farmed animals in environmental advocacy campaigns to fight
against climate change and environmental devastation. The claim will be explored
at two levels: ethical and strategic. According to the current literature available, it
will be argued that we have sound arguments to believe that using images of farmed
animal suffering (including explicit violent images and moral shocks) is both an ethical
and effective approach to reach the end of speciesist oppression and to mitigate
climate change.
O'Keefe, Garrett (author), Anderson, Susan (author), Novak, Peter (author), Trumbo, Craig (author), Rursch, Julie (author), McCallister, Robert (author), and Jackson-Smith, Douglas (author)
Format:
Project report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09866
Online from publisher. 3 pages., Activities and achievements of the California Women's Association, a volunteer organization of women concerned about challenges to California agriculture. Consists of 21 local chapters that focus on promoting agriculture locally and providing scholarships to students majoring in farming-related majors.
23 pages., Via online journal., This study draws on a culturally centered collaboration with a community of dalit women farmers in South India who were organized in a cooperative in their collective resistance against the corporatization of agriculture. Situated in the backdrop of the epidemic of farmer suicides in the region, this manuscript examines how those at the margins of global neoliberal transformations symbolically and materially make sense of and resist these transformations. The voices of the women farmers disrupt the underlying neoliberal assumptions that undergird the importation of cash crop agriculture into a subsistence and community-centered farming culture. They depict the ways in which Western cash crop agriculture disrupts community, food security, local health care systems, and the unique gender relations. Moreover, the communication advocacy work carried out by the women seeks to transform agricultural policy through material interventions as alternative practices of agriculture that challenge the hegemony of cash-based individualized agriculture.
