17 pages., Online by open access via ResearchGate.net., Researchers used a content analysis of randomly sampled advocacy group websites to evaluate the communication strategies and media relations efforts of these organizations. Results indicated that most of the "Stop AETA" coalition members "did little to educate the public about the legislation much less advocate for its defeat." They revealed limited use of online press rooms and creation of dialogue with key stakeholders.
Discourse about industrial animal agriculture contributing to global climate change. Examines how interest groups have responded to the release of "Livestock's Long Shadow," a 2006 report by the Food and Agriculture Organization of the United Nations.
Apentibadek, Norbert (author) and Koopman, Martine (author)
Format:
Brief
Publication Date:
2011-01
Published:
The Netherlands: International Institute for Communication and Development (IICD)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10108
Notes:
8 pages., Via Website., This learning brief describes the lessons learned in the ACDEP Rural Access to Information project. This project established a multimedia centre at the ACDEP Secretariat and five satellite information centres. The project explored the opportunities for knowledge sharing, communication and information exchange to accelerate community (health and agriculture) development programmes.
