Roe, James H. (author / Executive Vice President, E.H. Brown Advertising Agency, Inc.)
Format:
Speech
Publication Date:
1967-11-29
Published:
USA: American Agricultural Editors' Association (AAEA).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10759
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Five-minute speech at the annual meeting of the American Agricultural Editors' Association, Chicago, Illinois, November 29, 1967. 3 pages., Author emphasizes the opportunity for farm magazines to cast an aura of greatness over agriculture
USA: U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10770
Notes:
See this report in Document C02958. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 45-46 in Biotechnology: the challenge - proceedings of the USDA Biotechnology Challenge Forum, Washington, D.C., February 5-6, 1987. 56 pages.
Shulman, Seth (author), Abend, Kate (author), and Meyer, Alden (author)
Format:
Research report
Publication Date:
2007
Published:
USA: Union of Concerned Scientists, Cambridge, MA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11419
Notes:
68 pages., Introductory information and executive summary printed from the organization website. Full text available., The report described ExxonMobile as having "underwritten the most sophisticated and most successful disinformation campaign since the tobacco industry misled the public about the scientific evidence linking smoking to lung cancer and heart disease." Documentation described the company as having drawn upon four of the same tactics: manufactured uncertainty, information laundering, promoted scientific spokespeople, and attempt to shift the focus away from meaningful action.
Syngenta (author) and G&S Business Communications (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
Notes:
4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.
