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    1. Measuring the Effects of Generic Dairy Advertising in a Multi-Market Equilibrium

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    3. Measuring wool promotion response with household survey data

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    4. Pro-environment advertising messages: the role of regulatory focus

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    5. Pro-environment advertising messages: the role of regulatory focus

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    6. Discussion : ongoing empirical research on generic advertising

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    7. Making focus groups even more effective

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    8. Government policy and program information needs

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