Lazer, William (author), Kelley, Eugene J. (author), Meyer, R. E. (author), Kelley, William T. (author), Grubb, Kenneth A. (author), Hollander, Stanley C. (author), Copulsky, William (author), and Michigan State University
Union Oil Company
University of Pennsylvania
Department of Commerce
Grace Chemical Research and Development Company
Format:
Abstract
Publication Date:
1957-04
Published:
USA: American Marketing Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08236
22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.
Cozzarin, Brian (author), Goddard, Ellen W. (author), and Department of Agricultural Economics and Business, University of Guelph;
Format:
Conference paper
Publication Date:
1992
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06453
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 120-138
Cox, Thomas L. (author / Associate Professor, Department of Agricultural Economics, University of Wisconsin, Madison)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06454
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 139-164
Chang, Hui-Shung (author) and Kinnucan, Henry W. (author)
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07813
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 79-89.
Choi, Yang (author), Jones, Eugene (author), and Department of Agricultural Economics and Rural Sociology, The Ohio State University
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06457
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 193-205
Eiler, D.A. (author), Forker, O.D. (author), Thompson, S.R. (author), and Assistant Professor, Department of Agricultural Economics, Michigan State University, East Lansing, MI 48824; Graduate student, Department of Agricultural Economics, Cornell University, Ithaca, NY 14853; Graduate student, Department of Agricultural Economics, Cornell University, Ithaca, NY 14853
Format:
Journal article
Publication Date:
1976
Published:
USA: Cornell University Agricultural Experiment Station, Ithaca, NY
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05478
Conrad, Jon M. (author), Forker, Olan D. (author), Liu, Donald J. (author), and Liu: Assistant Professor, Department of Economics, Iowa State University; Conrad, Forker: Professors, Department of Agricultural Economics, Cornell University
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06465
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 319-335
Capps, Oral, Jr. (author), Moen, Daniel S. (author), and Capps: Professor, Department of Agricultural Economics, Texas A&M University; Moen: Business Analyst, Tri-Valley Growers, San Francisco, CA
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06447
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 24-39
Chang, Hui-Shung (author), Kinnucan, Henry W. (author), Thompson, Stanley R. (author), and Kinnucan: Associate Professor of Agricultural Economics, Auburn University; Thompson: Professor and Chairman, Department of Agricultural Economics and Rural Sociology, The Ohio State University; Chang: Visiting Assistant Professor, Department of Agricultural Economics and Rural Sociology, Auburn University
Format:
Conference proceedings
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06445
Notes:
Contains Table of Contents and Forward only; Contains papers presented at the 1989 Commodity Advertising and Promotion Conference; Evans; UIUC library holdings: CMX 659.196413C737, Ames, IA : Iowa State University, 1992. 392 p.
Brown, Mark G. (author), Lee, Jonq-Ying (author), and Research Economist, Florida Department of Citrus; Assistant Professor, Food and Resource Economics Department, University of Florida
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06458
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 206-221
Pfouts, Barry D. (author / Director, Consumer Marketing, National Pork Producers Council)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06462
Notes:
James F. Evans Collection; See also C06459 - C06461; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 276-281
Ward, Ronald W. (author / Professor, Department of Food and Resource Economics, University of Florida)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06459
Notes:
James F. Evans Collection; See also C06457 - C06458; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 222-231
Hays, Dermot (author / Assistant Professor, Department of Economics, Iowa State University)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06456
Notes:
James F. Evans Collection; See also C06451 - C06455; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 181-189
Blaylock, James R. (author / Economist, Economic Research Service, U.S. Department of Agriculture)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06450
Notes:
James F. Evans Collection; See also C06446 - C06449; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 70-76
Dixon, Bruce L. (author / Professor, Department of Agricultural Economics, University of Arkansas) and Professor, Department of Agricultural Economics, University of Arkansas
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06466
Notes:
James F. Evans Collection; See also C06463 - C06465; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 336-340
Yoon, Sukki (author), Kim, Yeonshin (author), and Baek, Tae Hyun (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08835
Notes:
Pages 93-105 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
Orazi, Davide C. (author), Bove, Liliana L. (author), and Lei, Jing (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08838
Notes:
Pages 149-166 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
Jensen, Helen H. (author), Schroeter, John R. (author), and Associate Professor, Center of Agricultural and Rural Development, Iowa State University; Associate Professor, Department of Economics, Iowa State University
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06449
Notes:
James F. Evans Collection, see also C03730, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 58-69
Jensen, Helen H. (author), Schroeter, John R. (author), and Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University; Associate Professor of Economics, Iowa State University
Format:
Conference paper
Publication Date:
1989-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03730
Notes:
James F. Evans Collection, Ames, IA : Center for Agricultural and Rural Development, Iowa State University, 1989. 21 p. (CARD Working Paper 89-WP43) Paper presented at the NEC-63 Research Conference on Commodity Advertising and Promotion; 1989 February 22-23; Orlando, FL
Hayenga, Marvin (author), Hoover, Sue (author), Johnson, Stanley R. (author), and Hoover, Hayenga: Department of Economics, Iowa State University; Johnson: Director, Center of Agricultural and Rural Development, Iowa State University
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06460
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 235-260
Jensen, Helen H. (author), Johnson, S.R. (author), and Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University; Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University
Format:
Report
Publication Date:
1988-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03732
Notes:
James F. Evans Collection, Ames, IA : Center for Agricultural and Rural Development, Iowa State University, 1988. 50+ p.
Johnson, Stanley R. (author / Director, Center of Agricultural and Rural Development, Iowa State University)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06469
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 363-369
Gould, Peter (author), MacDonald, Archie (author), and MacDonald: Vice President, Economic and Market Research, Dairy Bureau of Canada; Gould: Economist, Ontario Milk Marketing Board, Canada
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06468
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 355-362
Hayes, Dermot J. (author) and Jensen, Helen H. (author)
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07814
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 90-104.
Lee, Jonq-Ying (author / Research Economist, Florida Department of Citrus; Assistant Professor, Food and Resource Economics Department, University of Florida, Gainesville, FL) and Research Economist, Florida Department of Citrus; Assistant Professor, Food and Resource Economics Department, University of Florida, Gainesville, FL
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03001
