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    101. The continuing study of farm publications, study number fourteen - Capper's Farmer, issue of October, 1950

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    The Administrative Committee of the Continuing Study of Farm Publications (author)
    Format:
    Report
    Publication Date:
    1951
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04678
    Notes:
    Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1951. 134 p. (Advertising Research Foundation Report)

    102. The continuing study of farm publications, study number six - The Progressive Farmer, Texas edition of February, 1948

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    The Administrative Committee of the Continuing Study of Farm Publications (author)
    Format:
    Report
    Publication Date:
    1948
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 41 Document Number: B04747
    Notes:
    Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1948. 158 p. (Advertising Research Foundation Report)

    105. Measurement tools for examining advertising and promotion effectiveness

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hoofnagle, William S. (author / Market Development Branch, Economic Research Service, USDA) and Market Development Branch, Economic Research Service, USDA
    Format:
    Speech
    Publication Date:
    1964
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05465
    Notes:
    Evans, AgComm, Mimeographed, 1964. 13 p. Presented at the National Peach Council, Fresno, CA, February 12, 1964.

    106. An econometric analysis of sales response to generic milk advertising in New York state

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Eiler, D.A. (author), Forker, O.D. (author), Thompson, S.R. (author), and Assistant Professor, Department of Agricultural Economics, Michigan State University, East Lansing, MI 48824; Graduate student, Department of Agricultural Economics, Cornell University, Ithaca, NY 14853; Graduate student, Department of Agricultural Economics, Cornell University, Ithaca, NY 14853
    Format:
    Journal article
    Publication Date:
    1976
    Published:
    USA: Cornell University Agricultural Experiment Station, Ithaca, NY
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05478
    Journal Title:
    Search Agriculture
    Journal Title Details:
    6 (3) : 1-24
    Notes:
    Evans, AgComm teaching

    110. Comments on Tisdell's critique of Nerlove-Waugh theorem concerning optimal advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schrimper, R.A. (author)
    Format:
    Journal article
    Publication Date:
    1977
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00386
    Journal Title:
    Review of Marketing and Agricultural Economics
    Journal Title Details:
    45(4): 186-189
    Notes:
    Phase 1

    114. Agri-marketers need current media research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Donald, A.W. (author), Rechnagel, S.M. (author), and Monsanto Agricultural Products Co.; Monsanto Agricultural Products Co.
    Format:
    Journal article
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00777
    Journal Title:
    Agri Marketing
    Journal Title Details:
    20(3): 58
    Notes:
    AgComm Teaching

    120. Hitting the target with tandem

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Potratz, K. (author / Bader Rutter & Associates Inc, Brookfield, Wisconsin) and Bader Rutter & Associates Inc, Brookfield, Wisconsin
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00846
    Journal Title:
    Agri Marketing
    Journal Title Details:
    21(3) : 60, 62
    Notes:
    AgComm Teaching