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    22. Assessing the impact of generic advertising of fluid milk products in Texas

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    24. Comments on Tisdell's critique of Nerlove-Waugh theorem concerning optimal advertising

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    25. Commodity advertising and promotion

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    26. Commodity versus brand advertising : a case study of the Florida orange juice industry

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    27. Consumer preferences for organic production methods and origin promotions on ornamental plants: evidence from eye-tracking experiments

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    28. Demographic versus media advertising effects on milk demand : the case of the New York City market

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    29. Discussion : communicating economics research

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    30. Discussion : generic and brand advertising

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