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    11. Pro-environment advertising messages: the role of regulatory focus

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bhatnagar, Namita (author) and McKay-Nesbitt, Jane (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07220
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    35(1) : 4-22

    12. Introduction to the special issue on social and environmental issues in advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yoon, Sukki (author) and Oh, Sangdo (author)
    Format:
    Journal article
    Publication Date:
    2016-01
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07279
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    35(1) : 1-3

    13. A comparative analysis of hybrid car advertisements in the USA and China: desire, globalization, and environment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Li, Xinghua (author)
    Format:
    Journal article
    Publication Date:
    2013-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07378
    Journal Title:
    Environmental Communication
    Journal Title Details:
    7(4) : 512-528

    19. Readership of Moorman's Mintrate hog feed advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    1961-04-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 161 Document Number: D07842
    Notes:
    Readership results of split-run advertisements involving Moorman's Mintrate hot feed in the April 15, 1961, issue of Wisconsin Agriculturist farm paper. Research report (four pages), with two advertisements. Example of limited control in research methodology, compromising confidence in accuracy of the results.