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Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Yoon, Sukki (author) and Oh, Sangdo (author)
Format:: Journal article
Publication Date:: 2016-01
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07279
Journal Title:: International Journal of Advertising
Journal Title Details:: 35(1) : 1-3

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Yoon, Sukki (author) and Oh, Sangdo (author)
Format:: Book chapter
Publication Date:: 2017
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08829
Notes:: Pages 1-3 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Yoon, Sukki (author) and Oh, Sangdo (author)
Format:: Book
Publication Date:: 2017
Published:: United Kingdom: Routledge, Taylor and Francis Group, London
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08839
Notes:: 169 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zarkin, D.A. (author)
Format:: Journal article
Publication Date:: 1978
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00334
Journal Title:: ACE Quarterly
Journal Title Details:: 61 (1) : 22-24
Notes:: Phase 1

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: de Pelsmacker, Patrick (author), Dens, Nathalie (author), Goos, Peter (author), and Aleksandrovs, Leonids (author)
Format:: Journal article
Publication Date:: 2015-12-01
Published:: United States: Advertising Research Foundation
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12451
Journal Title:: Journal of Marketing Research
Journal Title Details:: Vol. 55 Issue 4
Notes:: 15 pages, The current study applied a “mixture-amount modeling” statistical approach—used most often in biology, agriculture, and food science—to measure the impact of advertising effort and allocation across different media. The authors of the current paper believe advertisers can use the mixture-amount model to detect optimal advertising-mix allocation changes as a function of their total advertising effort. The researchers demonstrated the use of the model by analyzing Belgian magazine and television data on 34 advertising campaigns for beauty-care brands. The goal is to help advertisers maximize desirable outcomes for campaign recognition and brand interest.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00100
Journal Title:: Madison Avenue
Journal Title Details:: 22(Apr): 100-107
Notes:: James F. Evans Collection

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1981
Published:: USA: Los Angeles, CA : California Citrograph Publishing Co.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03008
Journal Title:: Citrograph
Journal Title Details:: 66(8) : 200

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Article
Publication Date:: 2001-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12933
Journal Title:: Agri Marketing
Journal Title Details:: 39(8) : 21

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2017-01-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07878
Notes:: Brand Typology tool available for free at www.brandtypologytool.com, From The Meyocks Group via AgriMarketing Weekly. 1 page.

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