The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1948
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04671
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1948. 82 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1948
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 41 Document Number: B04747
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1948. 158 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1949
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04674
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1949. 74 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1950
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04677
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1950. 92 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1947
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04668
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1947. 186 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1949
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04676
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1949. 74 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1947
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04667
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1947. 56 p. (Advertising Research Foundation Report)
Brosius, Hans-Bernd (author), Mundorf, Norbert (author), Staab, Joachim F. (author), and Brosius and Staab: Institut fur Publizistik, Johannes Gutenberg-Universtat Mainz, Germany; Mundorf: Department of Speech Communication, University of Rhode Island
Format:
Journal article
Publication Date:
1991
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06470
James F. Evans Collection, This study provides a quantitative content analysis of the depictions of sex roles in the American news magazine Time and the West German news magazine Stern from 1969 to 1988. The underlying assumption of the study is that advertisements reflect changes in social reality. While most studies focus on explicit aspects of gender role depictions such as jobs, activities, interactions and situations, this content analysis also covers implicit aspects of role depictions such as posture, gestures, and facial expression. Some authors have claimed that these are powerful means of transmitting traditional sex role stereotypes of women as being submissive and of men being dominant. Results indicate that while there have been considerable changes in the explicit presentation of male and female roles, the implicit presentation remained quite consistent over the 20-year period. According to these findings, sex roles may have changed primarily on the surface, while nonverbal sex role stereotypes still linger on. Differences between the developments in Germany and the US are outlined. (original)
