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    101. Testing should be used routinely to make sure advertising is well-directed

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    103. The Continuing Study of Farm Publications, Study Number Five - New England and Homestead, Issue of November 8, 1947

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    104. The commercial world speaks: readership lessons

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    105. The continuing study of farm publications, study number eight - Kansas Farmer, issue of October 2, 1948

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    106. The continuing study of farm publications, study number eleven - The Prairie Farmer, issue of May 7, 1949

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    107. The continuing study of farm publications, study number four - Wallaces' Farmer and Iowa Homestead, issue of September 20, 1947

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    108. The continuing study of farm publications, study number fourteen - Capper's Farmer, issue of October, 1950

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    109. The continuing study of farm publications, study number nine - Poultry Tribune, Central Edition of November 1948

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    110. The continuing study of farm publications, study number one - The Ohio Farmer, issue of October 5, 1946

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