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    91. Agri-marketers need current media research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Donald, A.W. (author), Rechnagel, S.M. (author), and Monsanto Agricultural Products Co.; Monsanto Agricultural Products Co.
    Format:
    Journal article
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00777
    Journal Title:
    Agri Marketing
    Journal Title Details:
    20(3): 58
    Notes:
    AgComm Teaching

    92. Demographic versus media advertising effects on milk demand : the case of the New York City market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, Henry W. (author)
    Format:
    Report
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08304
    Notes:
    Evans, AgComm teaching; see also C05282, Ithaca, NY : Cornell University, March 1982. 28 p. (Agricultural Economics Staff Paper No. 82-5)

    96. Generic advertising, FOB price promotion, and FOB revenue : a case study of the Florida grapefruit juice industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lee, Jonq-Ying (author / Research Economist, Florida Department of Citrus; Assistant Professor, Food and Resource Economics Department, University of Florida, Gainesville, FL) and Research Economist, Florida Department of Citrus; Assistant Professor, Food and Resource Economics Department, University of Florida, Gainesville, FL
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03001
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    13(2) : 69-78
    Notes:
    James F. Evans Collection

    100. Don't blow your focused group interviews out of proportion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Palshaw, J.L. (author / Palshaw Measurement Inc., Southport, CT) and Palshaw Measurement Inc., Southport, CT
    Format:
    Journal article
    Publication Date:
    1980
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00948
    Journal Title:
    Agri Marketing
    Journal Title Details:
    18(3): 36-37
    Notes:
    AgComm Teaching