Beare, Steve (author), Dewbre, Joe (author), and Senior Economists, Australian Bureau of Agricultural and Resource Economics, Canberra, Australia; Senior Economists, Australian Bureau of Agricultural and Resource Economics, Canberra, Australia
Format:
Conference paper
Publication Date:
1992
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06463
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 285-301
Bhatnagar, Namita (author) and McKay-Nesbitt, Jane (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08830
Notes:
Pages 4-22 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
Blaylock, James R. (author / Economist, Economic Research Service, U.S. Department of Agriculture)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06450
Notes:
James F. Evans Collection; See also C06446 - C06449; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 70-76
Brader, Charles R. (author), Kesecker, Kevin M. (author), Ricker, Harold S. (author), and Brader, Ricker: Agricultural Marketing Service U.S. Department of Agriculture; Kesecker: Economist, Economic Research Service, U.S. Department of Agriculture
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06467
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 343-354
Brosius, Hans-Bernd (author), Mundorf, Norbert (author), Staab, Joachim F. (author), and Brosius and Staab: Institut fur Publizistik, Johannes Gutenberg-Universtat Mainz, Germany; Mundorf: Department of Speech Communication, University of Rhode Island
Format:
Journal article
Publication Date:
1991
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06470
James F. Evans Collection, This study provides a quantitative content analysis of the depictions of sex roles in the American news magazine Time and the West German news magazine Stern from 1969 to 1988. The underlying assumption of the study is that advertisements reflect changes in social reality. While most studies focus on explicit aspects of gender role depictions such as jobs, activities, interactions and situations, this content analysis also covers implicit aspects of role depictions such as posture, gestures, and facial expression. Some authors have claimed that these are powerful means of transmitting traditional sex role stereotypes of women as being submissive and of men being dominant. Results indicate that while there have been considerable changes in the explicit presentation of male and female roles, the implicit presentation remained quite consistent over the 20-year period. According to these findings, sex roles may have changed primarily on the surface, while nonverbal sex role stereotypes still linger on. Differences between the developments in Germany and the US are outlined. (original)
Brown, Mark G. (author), Lee, Jonq-Ying (author), and Research Economist, Florida Department of Citrus; Assistant Professor, Food and Resource Economics Department, University of Florida
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06458
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 206-221
Brown, Mark G. (author), Lee, Jonq-Ying (author), and Research Economist, Florida Department of Citrus; Assistant Professor, Food and Resource Economics Department, University of Florida
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06451
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 79-100
9 pages., Via online journal., Certain pesticides are coming under scrutiny because of their impact on pollinator insects. Although most consumers express willingness to aid pollinators, the reasons for consumers’ preferences or barriers to purchasing pollinator-friendly plants and the types of pollinators’ that consumers are trying to protect are less understood. Using an online survey of 1200 Connecticut (CT) consumers, of which 841 had home landscapes, we find that 46% of consumers with home landscapes purchased pollinator-friendly plants to attract pollinators to their landscape. Consistent with past research that focused on consumers’ preferences for pollinator-friendly plants, the data also reveal that some consumers are willing to pay premiums for plants that contribute to pollinator’s health. However, only 17% stated that attracting pollinators was their primary motivation; a finding that suggests labeling alone will likely not motivate consumers to purchase plants. The major barriers to purchasing pollinator-friendly plants included lack of labeling (cited by 28%), followed by high price (28%). Consumers purchasing pollinator-friendly plants were trying to attract butterflies (Lepidoptera) (78%), bees (Apidae) (59%), hummingbirds (Trochilidae) (59%), and other birds (41%). We also find that demographics and purchasing behavior affect barriers and types of pollinators desired. Simply labeling plants has the potential to increase purchasing, but increasing price could be detrimental as many consumers feel pollinator-friendly plants are highly priced. Implications for ornamental horticulture stakeholders are discussed.
Capps, Oral, Jr. (author), Moen, Daniel S. (author), and Capps: Professor, Department of Agricultural Economics, Texas A&M University; Moen: Business Analyst, Tri-Valley Growers, San Francisco, CA
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06447
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 24-39
Chang, Hui-Shung (author) and Kinnucan, Henry W. (author)
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07813
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 79-89.
Chang, Hui-Shung (author), Kinnucan, Henry W. (author), Thompson, Stanley R. (author), and Kinnucan: Associate Professor of Agricultural Economics, Auburn University; Thompson: Professor and Chairman, Department of Agricultural Economics and Rural Sociology, The Ohio State University; Chang: Visiting Assistant Professor, Department of Agricultural Economics and Rural Sociology, Auburn University
Format:
Conference proceedings
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06445
Notes:
Contains Table of Contents and Forward only; Contains papers presented at the 1989 Commodity Advertising and Promotion Conference; Evans; UIUC library holdings: CMX 659.196413C737, Ames, IA : Iowa State University, 1992. 392 p.
Chang, Hui-Shung (author), Green, Richard (author), and Chang: Visiting Assistant Professor, Department of Agricultural Economics and Rural Sociology, Auburn University; Green: Professor, Department of Agricultural Economics, University of California, Davis
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06452
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 101-119
Chang, Hui-Shung (author), Kinnucan, Henry W. (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06455
Notes:
James F. Evans Collections; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 165-180
Choi, Yang (author), Jones, Eugene (author), and Department of Agricultural Economics and Rural Sociology, The Ohio State University
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06457
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 193-205
Chu, Kyounghee (author), Lee, Doo-Hee (author), and Kim, Ji Yoon (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08836
Notes:
Pages 106-134 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
Conrad, Jon M. (author), Forker, Olan D. (author), Liu, Donald J. (author), and Liu: Assistant Professor, Department of Economics, Iowa State University; Conrad, Forker: Professors, Department of Agricultural Economics, Cornell University
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06465
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 319-335
21 pages, Social media and the internet have impacted how companies and organizations advertise to consumers. Digital advertising has created the opportunity to engage with consumers, target specific groups, and capture metrics of use to help build effective advertising strategies. The floral industry is a large sector within the agricultural arena, which is primed to engage with young consumers. This research examined the effectiveness of utilizing static and animated social media advertisements to increase consumers’ intention to purchase floral products. Using an online survey and an experimental design, this study examined 8,488 respondents’ intention to purchase floral products after viewing static and animated social media advertisements. This study identified respondents’ attitudes, social norms, age, and internet use to be significant predictors in their intent to purchase floral products. Recommendations from a theoretical and applied perspective are discussed within relation to the study’s findings to advance strategic advertising in the floral industry.
Cox, Thomas L. (author / Associate Professor, Department of Agricultural Economics, University of Wisconsin, Madison)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06454
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 139-164
Cozzarin, Brian (author), Goddard, Ellen W. (author), and Department of Agricultural Economics and Business, University of Guelph;
Format:
Conference paper
Publication Date:
1992
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06453
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 120-138
Dixon, Bruce L. (author / Professor, Department of Agricultural Economics, University of Arkansas) and Professor, Department of Agricultural Economics, University of Arkansas
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06466
Notes:
James F. Evans Collection; See also C06463 - C06465; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 336-340
Eiler, D.A. (author), Forker, O.D. (author), Thompson, S.R. (author), and Assistant Professor, Department of Agricultural Economics, Michigan State University, East Lansing, MI 48824; Graduate student, Department of Agricultural Economics, Cornell University, Ithaca, NY 14853; Graduate student, Department of Agricultural Economics, Cornell University, Ithaca, NY 14853
Format:
Journal article
Publication Date:
1976
Published:
USA: Cornell University Agricultural Experiment Station, Ithaca, NY
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05478
21 Pages, Visual messaging is becoming the new avenue to connect with consumers. The majority of the American public is not connected with agriculture and often questions procedures, practices, and tactics within the industry. Practitioners and researchers have suggested value congruent messages, a type of emotional appeal, may increase attention to agricultural messages. However, limited research has been conducted to define and investigate value congruent messages in agricultural communications. The purpose of this study was to describe the presented messages in videos used in one agricultural advocacy effort, CommonGround’s “Nothing to Fear Here” campaign. This content analysis described the video’s message content and use of value congruent messages. Schwartz Theory of Basic Human Values (2012) was used to identify the values present in each video within the campaign. The values of benevolence, security, self-direction, universalism, and hedonism were common values displayed in the campaign. Message sensation value was calculated, and it was found the videos had moderate levels of emotional arousal. The primary characters in the videos were mothers, farmers, and children. More research should be conducted to explore how the value congruent messages and message sensation value interact to increase a receiver’s level of attitude change after viewing the message.
Forker, Olan D. (author), Kaiser, Harry M. (author), Liu, Donald J. (author), Mount, Timothy D. (author), and Kaiser, Mount, Forker: Associate Professor, Department of Agricultural Economics, Cornell University; Liu: Assistant Professor, Department of Economics, Iowa State University
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06448
Notes:
James F. Evans Collection, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 40-57
Forker, Olan D. (author), Kaiser, Harry M. (author), Liu, Donald (author), Mount, Timothy D. (author), and Department of Agricultural Economics, Cornell University; Department of Agricultural Economics, Cornell University; Department of Agricultural Economics, Cornell University; Department of Agricultural Economics, Cornell University
Format:
Report
Publication Date:
1989-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04109
Notes:
See also C04100, Ithaca, NY : Cornell University, Department of Agricultural Economics, 1989. 69 p. (A.E. Res. 89-22)
Ghura, Dhaneshwar (author), Schrimper, Ronald A. (author), and Department of Economics, North Carolina State University, Raleigh, NC
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06446
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 3-23
Goddard, Ellen (author), McFaul, Arlie (author), Reynolds, Anderson (author), and Department of Agricultural Economics and Business, University of Guelph
Format:
Journal article
Publication Date:
1991-05
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06227
Gould, Peter (author), MacDonald, Archie (author), and MacDonald: Vice President, Economic and Market Research, Dairy Bureau of Canada; Gould: Economist, Ontario Milk Marketing Board, Canada
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06468
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 355-362
Grundmeier, Eric (author), Jensen, Helen H. (author), Johnson, Stanley R. (author), Skold, K. (author), and Iowa State University
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06464
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 302-318
Hahn, David E. (author), Thraen, Cameron S. (author), and Department of Agricultural Economics and Rural Sociology, The Ohio State University
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06461
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 261-275
13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.
Hayenga, Marvin (author), Hoover, Sue (author), Johnson, Stanley R. (author), and Hoover, Hayenga: Department of Economics, Iowa State University; Johnson: Director, Center of Agricultural and Rural Development, Iowa State University
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06460
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 235-260
