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    1. Measuring the Effects of Generic Dairy Advertising in a Multi-Market Equilibrium

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    3. Measuring wool promotion response with household survey data

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    4. Pro-environment advertising messages: the role of regulatory focus

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    5. Pro-environment advertising messages: the role of regulatory focus

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    6. Discussion : ongoing empirical research on generic advertising

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    7. Making focus groups even more effective

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    8. Government policy and program information needs

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    11. The depiction of sex roles in American and German magazine advertisements

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    12. Commodity versus brand advertising : a case study of the Florida orange juice industry

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    13. Theoretical overview of demand systems incorporating advertising effects

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    14. Pollinator-friendly plants: Reasons for and barriers to purchase

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    15. Assessing the impact of generic advertising of fluid milk products in Texas

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    16. On 'being there'

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    17. Advertising evaluation : seven concepts and a model

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    18. Commodity advertising and promotion

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    19. Measuring the effects of advertising on demand elasticities using time series/cross-sectional data

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    20. Performance of the AIDS (Almost Ideal Demand System) model for advertising evaluation : results based on Canadian data

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