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    3. 20. Research and research techniques

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    4. A Moment-to-Moment Analysis of Trust in Agricultural Messages

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    6. A comparative analysis of hybrid car advertisements in the USA and China: desire, globalization, and environment

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    7. A preliminary look at advertising beef, pork, chicken, turkey, eggs, milk, butter, cheese, and margarine in Canada

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    8. A rotterdam model incorporating advertising effects : the case of Canadian fats and oils

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    10. Ad testing or market research?

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    12. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

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    14. Advertising evaluation : seven concepts and a model

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    15. Advertising of fresh and processed potato products

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    16. Agri-Intelligence Report

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    17. Agri-marketers need current media research

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    19. An econometric analysis of sales response to generic milk advertising in New York state

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    20. An economic analysis of the New York State Generic Fluid Milk Advertising Program using an optimal control model

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    22. Assessing the impact of generic advertising of fluid milk products in Texas

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    24. Comments on Tisdell's critique of Nerlove-Waugh theorem concerning optimal advertising

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    25. Commodity advertising and promotion

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    26. Commodity versus brand advertising : a case study of the Florida orange juice industry

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    27. Consumer preferences for organic production methods and origin promotions on ornamental plants: evidence from eye-tracking experiments

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    28. Demographic versus media advertising effects on milk demand : the case of the New York City market

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    29. Discussion : communicating economics research

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    30. Discussion : generic and brand advertising

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    31. Discussion : incorporating advertising into demand systems

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    32. Discussion : ongoing empirical research on generic advertising

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    33. Discussion : supply response and optimal control models of advertising

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    35. Don't blow your focused group interviews out of proportion

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    36. Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea

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    37. Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea

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    38. Empowering social change through advertising co-creation: the roles of source disclosure, sympathy and personal involvement

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    39. Environmental threat appeals in green advertising

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    40. Evaluating advertising using split-cable scanner data : some methodological issues

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    41. Evaluating advertising using split-cable scanner data : some methodological issues

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    42. Evaluating the effectiveness of generic pork advertising : the first fifteen months

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    44. Flower power: testing social media advertising strategies for floral products

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    45. Focus groups conducted over the phone ... or in person

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    46. Further evaluation of the National Dairy Board's Calcium Program and the effectiveness of calcium advertising : final report submitted to the National Dairy Promotion and Research Board

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    47. Future directions for advertising research : a researcher's perspective

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    48. Generic advertising : a commodity perspective

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    50. Generic advertising without supply control : implications of mandatory assessments

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    51. Generic advertising, FOB price promotion, and FOB revenue : a case study of the Florida grapefruit juice industry

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    52. Government policy and program information needs

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    53. Health concerns and changing consumer attitudes toward characteristics of dairy products : a selected analysis of the attitude, usage, and trends survey data (AUTS), 1976-1988

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    54. Hitting the target with tandem

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    55. How consumer knowledge shapes green consumption: an empirical study on voluntary carbon offsetting

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    56. Impacts of dairy promotion from consumer demand to farm supply

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    57. Impacts of promotion on the livestock sector : simulations of supply response and effects on producer returns

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    59. Interpreting research requires experience, insight and instinct

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    60. Introduction to the special issue on social and environmental issues in advertising

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    61. Introduction to the special issue on social and environmental issues in advertising

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    62. Is your product really green? A content analysis to reassess green advertising

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    63. Making focus groups even more effective

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    64. Measurement tools for examining advertising and promotion effectiveness

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    65. Measuring the Effects of Generic Dairy Advertising in a Multi-Market Equilibrium

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    66. Measuring the effectiveness of beef promotion and advertising programs : final report submitted to The National Live Stock and Meat Board

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    67. Measuring the effects of advertising on demand elasticities using time series/cross-sectional data

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    68. Measuring the impact of health awareness on food demand

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    69. Measuring the return on investment for advertising and other forms of marketing communications using an integrated marketing communications planning approach

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    70. Measuring wool promotion response with household survey data

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    72. Mixed-Media Modeling May Help Optimize Campaign Recognition and Brand Interest

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    75. Newspaper advertising of apples in North Carolina : characteristics and comparisons across cities and time

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    77. On 'being there'

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    79. Performance of the AIDS (Almost Ideal Demand System) model for advertising evaluation : results based on Canadian data

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    80. Pollinator-friendly plants: Reasons for and barriers to purchase

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    81. Pro-environment advertising messages: the role of regulatory focus

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    82. Pro-environment advertising messages: the role of regulatory focus

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    84. Promoting sustainability through social marketing: examples from New Zealand

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    85. Prospects for promotion of 'wild' shrimp in japan: Implicati

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    86. RSVP : what is the value of publication research that is ...

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    88. Readership of Moorman's Mintrate hog feed advertisements

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    90. Research: Agricultural journalists' ethical concerns

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    96. Status of dairy promotion evaluation research : report submitted to the National Commission on Dairy Policy and the National Dairy Promotion and Research Board; 1988 February 15

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    100. Testing for causality between advertising expenditures and Canadian demand for cheese and butter

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