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    802. Empirical comparisons of in-store display vs. feature advertising and trade promotions vs. consumer promotions, measured at the brand and the category levels

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dufour, Jean-Claude (author) and Maisonnas, Stephane (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27547
    Journal Title:
    Journl of Food Distribution Research
    Journal Title Details:
    36(1) : 227

    803. Louisiana strawberries: consumer preferences and retail advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hinson, Roger A. (author) and Bruchhaus, Michael N. (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27527
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    36(1) : 86-90
    Notes:
    Via AgEcon Search.

    805. Most of the American public, including a majority of parents, believe that childhood obesity in the U.S. is a major problem

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2005-02-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22036
    Notes:
    4 pages., Results of a Harris Interactive poll of 2,387 U.S. adults conducted online February 4-8, 2005.

    806. Are you advertising photographers or cattle?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Keith (author)
    Format:
    Journal article
    Publication Date:
    2005-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24424
    Journal Title:
    Angus Journal
    Journal Title Details:
    : 246
    Notes:
    Retrieved July 8, 2006, "Looking at registered beef cattle ads, one sometimes wonders what's being advertised - cattle or photographers."

    808. Attack advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News article
    Publication Date:
    2005-01-11
    Published:
    International: Watt Publishing Company, Mt. Morris, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21808
    Notes:
    MeatNews.com, "The Danes are concerned that a British pork promotion campaign could damage their industry."

    810. Got milk? becomes work of art: Copia features iconic ad campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Copia - the American Center for Wine, Food and the Arts, Napa Valley, California.
    Format:
    News release
    Publication Date:
    2005-01-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22024
    Notes:
    2 pages, Describes an exhibition of "one of America's longest running, and most beloved, advertising campaigns."

    815. From barbarian farmers to yeoman consumers: Curtis Publishing Company and the search for rural America, 1910-1930

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Douglas B. (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24464
    Journal Title:
    American Journalism
    Journal Title Details:
    22(4): 47-67
    Notes:
    Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.

    817. I could write a book

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reiman, Roy (author)
    Format:
    Book
    Publication Date:
    2005
    Published:
    USA: Grandhaven Group, Milwaukee, Wisconsin
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22955
    Notes:
    Jim Evans Collection, 385 pages., "A behind-the-scenes story of Reiman Publications, a company that began in a basement, was built on 'wild ideas' and become a publishing empire that sold for $760 million."

    818. Information asymmetries, labels and trust in the German food market: a critical analysis based on the economics of information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Karstens, Birte (author) and Belz, Frank-Martin (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36483
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(2) : 189-211

    819. Journalism ethics: arguments and cases

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hirst, Martin (author) and Patching, Roger (author)
    Format:
    Book
    Publication Date:
    2005
    Published:
    International: Oxford University Press, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23673
    Notes:
    360 pages., Case Study 3, "Rural Press: the farmer's friend," documents influences of advertisers on the editorial content of farm periodicals published by the Rural Press in Australia.

    823. Small-town newspaper folks have frank discussions with Wal-Mart executives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cross, Al (author / Director, Institute for Rural Journalism and Community Issues)
    Format:
    Article
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23411
    Notes:
    Institute for Rural Journalism and Community Issues. 4 pages., "The company buys relatively little newspaper advertising, and local newspapers and other businesses say it puts out of business the local firms that formed the retail and advertising bases in their areas."

    824. The breakaway brand: how great brands stand out

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kelly, Francis J. III (author) and Silverstein, Barry (author)
    Format:
    Book
    Publication Date:
    2005
    Published:
    USA: McGraw-Hill, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24038
    Notes:
    289 pages., Includes descriptions of the "Got milk?" and "Subservient Chicken" campaigns.

    827. Using "tailgate envy" to help define CHS

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tannk, Linda (author) and Cooperative Communicators Association, Lubbock, Texas.
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21899
    Journal Title:
    CCA News
    Notes:
    Features a corporate image televsion campaign that featured the bounty of food provided for football game tailgate events by the cooperative, CHS Inc.

    834. Parents, media and public policy survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Survey
    Publication Date:
    2004-09-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21820
    Notes:
    Princeton Survey Research Associates International, Responses to a question for a sample of U.S. parents of children ages 2-17: How much, if at all, do you think children's food choices and eating habits are influenced by the ads they see on television? Results: A lot, 49%; Somewhat, 28%; Only a little, 14%; Not at all, 7%; Don't know/Refused, 1%.

    836. Can agricultural journalists afford to be ethical?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilson, Michael (author / Executive Editor, Farm Futures magazine) and International Federation of Agricultural Journalists
    Format:
    Paper
    Publication Date:
    2004-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21852
    Notes:
    Presentation at the executive professional meeting of IFAJ in Dublin, Ireland, September 2004. 3 pages.

    839. Food for thought: a content analysis of food advertising during prime-time television

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lee, Wei-Na (author), Tseng, Eliana Shiao (author), and Choi, Sejung Marina (author)
    Format:
    Paper
    Publication Date:
    2004-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22328
    Notes:
    Presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Toronto, Canada, August 2004. 8 pages.

    840. Integrated marketing success stories

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bulik, Beth Snyder (author) and Maddox, Kate (author)
    Format:
    Journal Article
    Publication Date:
    2004-06-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30276
    Journal Title:
    B to B
    Journal Title Details:
    89(6) : 20-23
    Notes:
    Includes a case report about introduction of Mustang Max, a new crop insecticide from FMC.

    841. How much value is there in a producer branded bred heifer program?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gerlt, Todd (author), Parcell, Joe L. (author), Patterson, David (author), and Randle, Richard (author)
    Format:
    Paper
    Publication Date:
    2004-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22287
    Notes:
    Presented at the annual meeting of the Western Agricultural Economics Association, Honolulu, Hawaii, June 30-July 2, 2004. 12 pages., Results indicated that producers garner more than a $100/head premium, while potentially reducing future search/advertising costs through building brand loyalty.

    842. Is the "wall" coming down?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnston, Gene (author / Successful Farming)
    Format:
    Journal article
    Publication Date:
    2004-06
    Published:
    USA: American Agricultural Editors' Association, New Prague, Minnesota.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22551
    Journal Title:
    ByLine
    Journal Title Details:
    : 7
    Notes:
    Cites journalism educator Don Ranley who urges maintaining the wall between editorial and advertising, in the interest of reader credibility. "I am not a businessman, but it has to be good business to be trusted."

    843. The Farm Journal's discourse of farm women's femininity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adams, Jane (author)
    Format:
    Journal article
    Publication Date:
    2004-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25205
    Journal Title:
    Anthropology and Humanism
    Journal Title Details:
    29(1) : 45-62
    Notes:
    Based on content of articles and advertising in issues from 1946 through 1958. Findings reflect changes in the role of farm women.

    845. ABC News, Time Magazine Poll

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roper Center at University of Connecticut
    Format:
    Research report
    Publication Date:
    2004-05-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22509
    Notes:
    Posted at LexisNexis Roper Accession Number 0453786, Time magazine, T.N.S. Intersearch

    849. Voice of Mom survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roper Center (author / Roper Center at University of Connecticut) and Roper Center
    Format:
    Research report
    Publication Date:
    2004-05-11
    Published:
    USA: University of Connecticut
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21037

    850. U.S. potato growers fight perception product is unhealthy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dininny, Shannon (author)
    Format:
    Wire release
    Publication Date:
    2004-05-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22030
    Notes:
    Associated Press Worldstream, via High Beam Research. 2 pages., Describes influences of the mad cow scare, low-carb diets and other forces on the consumption of potatoes.

    854. Agency/client relationships: what's love got to do with it?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20486
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 38-39
    Notes:
    Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are

    855. Creative geniuses at work

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20485
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 32-36
    Notes:
    Question-answer article involving the creative directors of five agricultural advertising agencies. Questions posed: How have consolidation and tightening budgets affected the creative side of what your agency offers to clients? Have you seen a shift i

    857. Celebrating champions - in and out of the show ring

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kocon, Lois (author)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20418
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 64-65
    Notes:
    Case report of "Best of Show - Specialty" entry in 2004 National Agri-Marketing Association competition. Campaign involved sales for Nestle Purina dog food brands.

    858. Mail order radios: receiver evolution in the pages of the Sears, Roebuck and Montgomery Ward catalogs, 1920-1950

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Craig, Steve (author)
    Format:
    Paper
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36352
    Notes:
    Presented to the Radio Interest Group, Popular Culture Association convention, San Antonio, Texas, April 2004. 14 pages.

    859. Opportunity: made possible by Nexera: a premium end-use product results in groundbreaking work for agency AdFarm and client Dow AgroSciences Canada

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wall, Ron (author)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20416
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 60-61
    Notes:
    Case report about the "Best of Show: Advertising" entry in 2004 National Agri-Marketing Association competition. Involes marketing of a new variety of canola.

    862. Effects of advertising, food safety and health concerns on meat demand in Canada

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goddard, Ellen W. (author), Lomeli, Jose L. (author), and Lerohl, Mel L. (author)
    Format:
    Journal article
    Publication Date:
    2004-03
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23629
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    35(1) : 143-145

    863. Mail order and internet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hyde, Jeffrey (author) and Meyer, Stacee (author)
    Format:
    Article
    Publication Date:
    2004-03
    Published:
    USA: College of Agricultural Sciences, Pennsylvania State University, University Park, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29414
    Notes:
    4 pages.

    864. Northern exposure: St. Louis-based marketing agency Osborn & Barr Communications is set to tackle a distinct set of agrimarketing issues - this time, north of the border

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaye, Heather (author)
    Format:
    Journal article
    Publication Date:
    2004-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20145
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(2) : 26, 28

    865. Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Schilling, Brian (author), Puduri, Venkata (author), Sullivan, Kevin (author), Brown, Logan (author), Turvey, Calum (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2004-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27428
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshreturnsstudyfinal2004report.pdf

    867. Tuna, beef industries step up image efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lindeman, Teresa F. (author / Pittsburgh Post-Gazette) and U.S. Tuna Foundation Cattleman's Beef Board
    Format:
    Newspaper article
    Publication Date:
    2004-02
    Published:
    USA: New-Gazette Champaign-Urbana, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: C19915
    Journal Title Details:
    152 (187) : C-2

    876. Advertising ecotourism on the internet: commodifying environment and culture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steeves, H. Leslie (author), Dorsey, Elizabeth R. (author), and Porras, Luz Estella (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36569
    Journal Title:
    New Media and Society
    Journal Title Details:
    6(6) : 753-779

    879. Are restaurant franchisees getting a positive return on their advertising fees?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Herrington, J. Duncan (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11623
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    11(1) : 71-81
    Notes:
    12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.

    881. Evaluating branded advertising of fluid milk products in Taiwan

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hsu, Jane Lu (author) and Liu, Gary Shang-Min (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    Taiwan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29966
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    16(1) : 7-18
    Notes:
    Via UI electronic subscription.

    883. Harry Potter, Coca-Cola, and the Center for Science in the Public Interest: an interview with Michael F. Jacobson

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Galician, Mary-Lou (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11626
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    10(1-2) : 227-231
    Notes:
    7 pages., Online journal article via UI e-subscription. Co-published simultaneously in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books., Executive director of the Center for Science in the Public Interest responds to questions about trends and public issues related to use of product placements in movies and television.

    886. Product placement in the 21st century

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Galician, Mary-Lou (author)
    Format:
    Book chapter
    Publication Date:
    2004
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11621
    Notes:
    19 pages., Pages 241-258 in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books, New York. Print copy available, as well as online access via UI Catalog., Roundtable of contributor's responses to five questions about the setting, ethics, value, and future of "product placement" in movies and other mass media. Includes some respondents' references to inserted agriculture-related products/topics such as foods, drinks, and environment.

    887. Professor Anderson's "Food Shot from Guns"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Frederick L. (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06003
    Journal Title:
    Minnesota History
    Journal Title Details:
    59(1) : 4-16
    Notes:
    Development of "puffed" rice, wheat and corn cereal as an advertising icon for the Quaker Oats Company.

    888. Radio active: advertising and consumer activism, 1935-1947

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Newman, Kathy M. (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    USA: University of California Press, Berkeley, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
    Notes:
    237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.

    889. Readership of free community papers as a source of advertising information: a uses and gratifications perspective

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tsao, James C. (author) and Sibley, Stanley D. (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05874
    Journal Title:
    Journalism and Mass Communication Quarterly
    Journal Title Details:
    81(4) : 766-787

    891. The Haas Avocado Promotion and Research Order: offsetting price impacts from imports with advertising and promotion

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carman, Hoy (author), Rodriguez, Ana Maria (author), and Department of Agricultural and Resource Economics, University of California, Davis.
    Format:
    Report
    Publication Date:
    2004
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22291
    Notes:
    Working Paper 04-006. 24 pages.

    892. Using animated spokes-characters in advertising to young children: does increasing attention to advertising necessarily lead to product preference?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neeley, Sabrina M. (author) and Schumann, David W. (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05948
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    33(3) : 7-23