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    703. Consumer price formation with demographic translating

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, Nicholas (author)
    Format:
    Paper
    Publication Date:
    2006-08-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27548
    Notes:
    Via AgEcon Search. Presented at the International Association of Agricultural Economicsts Conference, Gold Coast, Australia, August 12-18, 2006. 17 pages.

    704. Markets segmented by regional-origin labeling with quality control

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Stanley R. (author), Anders, Sven (author), and Herrmann, Roland (author)
    Format:
    Paper
    Publication Date:
    2006-08
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06763
    Notes:
    Paper presented at the International Association of Agricultural Economists conference, Gold Coast, Australia, August 12-18, 2006. 26 pages.

    707. Adoption of e-marketing by direct market firms in the northeastern U.S

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baer, Alexander G. (author) and Brown, Cheryl (author)
    Format:
    Paper
    Publication Date:
    2006-07-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24743
    Notes:
    Paper presented at the American Agricultural Economics Association Annual Meeting, Long Beach, California, July 23-26, 2006. 23 pages.

    711. Voluntary funding for generic advertising using a provision point mechanism: an experimental analysis of option assurance

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Messer, Kent D. (author), Kaiser, Harry M. (author), and Poe, Greg L. (author)
    Format:
    Paper
    Publication Date:
    2006-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06764
    Notes:
    Paper presented at the American Agricultural Economics Association annual meeting, Long Beach, California, July 23-26, 2006. 33 pages.

    712. What media directors want from ag media providers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, Ted (author), Hindman, Irene (author), Tassell, Zach (author), and Gainer, Jill (author)
    Format:
    Journal article
    Publication Date:
    2006-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24637
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(6) : 38-39
    Notes:
    Media directors at four advertising agencies describe trends and needs.

    713. Chicken group's ad campaign low budget yet high impact

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, Dan (author)
    Format:
    Commentary
    Publication Date:
    2006-06-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24469
    Notes:
    Meatingplace.com via Food Safety Network. 3 pages., Commends efforts in the poultry industry to emphasize "substance" rather than the "sizzle" that often characterizes high-profile marketing campaigns these days.

    715. Eat to live: TV food ads make kids eat

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Watson, Julia (author)
    Format:
    Report
    Publication Date:
    2006-06-16
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24394
    Notes:
    UPI via LexisNexis Academic. 2 pages., Discusses evidence from the United States and the United Kingdom showing that children eat more "after being bombarded with TV food ads."

    717. Country of origin labeling of fresh produce: a consumer preference analysis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Onyango, Benjamin (author), and Puduri, Venkata (author)
    Format:
    Report
    Publication Date:
    2006-06
    Published:
    USA: Department of Agricultural, Food and Resource Economics, Cook College, Rutgers University, New Brunswick, New Jersey.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27644
    Notes:
    New Jersey Agricultural Experiment Station P-02145-2-06. 21 pages.

    718. Demographic Characteristics of Consumers who Read Grocery Brochures Regularly and Those who are willing to Switch Supermarkets to Buy Advertised Specials: An Analysis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Onyango, Benjamin (author), Puduri, Venkata (author), Kumaraswamy, Anicham (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27423
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/organicaquaculturesurvey.pdf

    719. Have you had your daily dose of ethics today?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Simon, Karen (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA: American Agricultural Editors' Association.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24045
    Journal Title:
    ByLine
    Journal Title Details:
    : 1-2
    Notes:
    Author emphasizes that codes of ethics need to be internalized throughout the publishing organization - considered and addressed daily. Points to a source of tips on how to incorporate ethics into the workplace effectively.

    720. New Holland's future campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Failor, Bradley (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24361
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 24-25
    Notes:
    "Best of Show" in 2006 advertising competition of the National Agri-Marketing Association.

    722. Ag broadcaster's FCC attack on rival picks up activist support

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    2006-05-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24391
    Notes:
    "Today's News" on Television A.M., Warren Publishing, Inc., via LexisNexis Academic. 1 page., Brief report about appeal to the FCC by Farm Journal (AgDay and U.S. Farm Report) to declare the channel status of RFD Communications (RFD-TV) as commercial rather than public-interest.

    725. McD's, Subway attack avian-flu panic head-on; with $50B at risk, poultry players plot safety efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    MacArthur, Kate (author)
    Format:
    Article
    Publication Date:
    2006-05-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24396
    Journal Title:
    Advertising Age
    Journal Title Details:
    : 1
    Notes:
    Crain Communications via LexisNexis Academic. 2 pages.

    730. Standing our ground: Developing ethical accountability systems that empower agricultural journalists as ethical, effective and enduring leaders

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Simon, Karen A. (author)
    Format:
    Thesis
    Publication Date:
    2006-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24023
    Notes:
    Thesis submitted in partial fulfillment of the requirements for a Master of Arts in Organizational Leadership, College of St. Catherine, St. Paul, Minnesota. 69 pages.

    732. Baa code the sheep of things to come?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carvajal, Doreen (author)
    Format:
    Article
    Publication Date:
    2006-04-25
    Published:
    Netherlands
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23895
    Notes:
    New York Times via The Age, Melbourne, Australia. 2 pages., Online reservations company displays its corporate logo on blankets worn by sheep along public highways.

    734. Media bow to corporate masters

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Madsen, Wayne (author)
    Format:
    Commentary
    Publication Date:
    2006-04-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24393
    Journal Title:
    Augusta Chronicle (Georgia)
    Journal Title Details:
    : A05
    Notes:
    Southeastern Newspapers Corporation via LexisNexis Academic. 2 pages., Author comments about pressures on tv meteorologists to avoid discussing global warming, a topic that he believes may jeopardize advertising revenues from corporate advertisers.

    736. AAEA Code of Ethics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    2006-04
    Published:
    USA: American Agricultural Editors' Association, New Prague, Minnesota.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23904
    Notes:
    4 pages., 2006 AAEA revision adopts the Code of Ethics of American Business Media.

    738. Farm broadcasting in Baramati

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Noronha, Frederick (author)
    Format:
    Report
    Publication Date:
    2006-03-25
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25909
    Notes:
    Posted at www.thehoot.org &gt; "Grassroots media" section, Indo-Asian News Service via Media South Asia. 2 pages., Features a radio station supported by an engineering college. It broadcasts for four hours each morning, with a similar rebroadcast each evening.

    741. The buzz on buzz

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23838
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 14
    Notes:
    Words of caution about word-of-mouth agricultural marketing strategies.

    742. Advertising tomato

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Millner, Lyn (author)
    Format:
    Report
    Publication Date:
    2006-02-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24395
    Notes:
    "Marketplace," Minnesota Public Radio via LexisNexis Academic. 2 pages.

    743. Rural Press to be more aggressive

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neufeld, Sonya (author) and Wilson, Alex (author)
    Format:
    Article
    Publication Date:
    2006-02-09
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24398
    Notes:
    Global News Wire, Financial Times Information via LexisNexis Academic. 2 pages., Describes financial performance and business plans of Rural Press, Australia-based media firm with major agricultural publishing interests in the U.S.

    744. 'The stuff you need out here': a semiotic analysis of agricultural magazine advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rhoades, Emily B. (author)
    Format:
    Research paper
    Publication Date:
    2006-02-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24005
    Notes:
    23 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].

    745. Apple a day not so healthy, say new food advertising rules

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    King, Errol (author)
    Format:
    Article
    Publication Date:
    2006-01-17
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23607
    Notes:
    New Zealand Herald via Food Safety Network. 2 pages., Natural sugar levels of most stonefruit prompt Food Standards Australia New Zealand to prevent them from being legally classifed as healthy.

    746. "The more they listen, the more they buy": radio and the modernizing of rural America, 1930-1939

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Craig, Steve (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24378
    Journal Title:
    Agricultural History
    Journal Title Details:
    80(1) : 1-16
    Notes:
    Emphasizes the impact of entertainment programming and advertising on the buying behavior of rural listeners.

    747. Beware the ethics swamp

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shein, Elaine (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23454
    Journal Title:
    ByLine
    Journal Title Details:
    : 3-8
    Notes:
    Report of comments by Nick Russell, retired professor of journalism ethics in Canada, at a meeting of print and broadcast journalists from across Canada.

    749. Compelled advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hudson, David L., Jr. (author) and First Amendment Center, Vanderbilt University, Nashville, Tennessee.
    Format:
    Article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28711
    Notes:
    Via online report. 4 pages., Center attorney summarizes court cases involving California tree fruits, mushrooms and beef check-off controversies.

    752. International food advertising, pester power and its effects

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McDermott, Laura (author), O'Sullivan, Terry (author), Stead, Martine (author), and Hastings, Gerard (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36487
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(4) : 513-540

    755. Studying the striving and opposing forces in newspaper journalism: the actantial model of health promotion

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aarva, Pauliina (author) and Tampere, Marja Pakarinen (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    Finland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36708
    Journal Title:
    Health Promotion International
    Journal Title Details:
    21(2) : 160-168

    757. The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly or carry a big brand

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Herbst, Kenneth C. (author) and Allan, David (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36493
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(2) : 213-222

    758. The effects of current market forces on the impact of a TV commercial in creating persuasion: advertising agencies cannot do it all alone!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanton, John L. (author) and Herbst, Kenneth C. (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11625
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    12(2) : 119-135
    Notes:
    18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.

    760. What old farm magazines can teach us

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harvey, John (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23910
    Journal Title:
    Classic Tractor Fever
    Journal Title Details:
    9(1) : 6
    Notes:
    Author describes contents of a 1935 issue of Capper's Farmer magazine and comments on the role of farm magazines.

    761. An unexpected lesson in activist management

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23378
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(9) : 37
    Notes:
    Public broadcaster reports on experience in getting protests from interests groups concerned about two of the lead sponsors, American Farm Bureau Federation and Monsanto.

    762. It's the reader, stupid

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crummett, Dan (author)
    Format:
    Commentary
    Publication Date:
    2005-11
    Published:
    USA: American Agricultural Editors' Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23219
    Journal Title:
    ByLine
    Journal Title Details:
    : 6-7
    Notes:
    Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."

    763. Egg producers group agrees to alter logo, settling complaint

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brasher, Philip (author / Des Moines Register)
    Format:
    Journal article
    Publication Date:
    2005-10-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23182
    Journal Title:
    Des Moines Register
    Notes:
    A federal commission says a label ("Animal Care Certified") by the United Egg Producers deceived consumers about the living conditions of hens.

    765. Fortune 500 company goes a-courtin' using research

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neumann, Bernice (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23175
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 56-57
    Notes:
    Describes a campaign by CHS, the nation's largest cooperative, among business leaders and potential business partners.

    766. Make a critical difference in the success of your campaign: the importance of measuring ad recognition

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLendon, Tamara (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 52-54
    Notes:
    Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.

    767. Watch language when conveying ad message

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semon, Thomas T. (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25427
    Journal Title:
    Marketing News
    Journal Title Details:
    39(16) : 8
    Notes:
    Ebsco via UI subscription., Author discusses use of terms such as "farm fresh" in milk advertising and the part such techniques play in a long-term debasement of language.

    768. Weekly dilemmas: a study of ethics and community journalism in small towns

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coble-Krings, Lisa (author)
    Format:
    Paper
    Publication Date:
    2005-09-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25525
    Notes:
    Retrieved February 7, 2007, Presented at the Newspapers and Community-Building Symposium XI co-sponsored by the Huck Boyd National Center for Community Media at Kansas State University and the National Newspaper Association, Milwaukee, Wisconsin, September 29-30, 2005. 23 pages.

    769. Crazy about farming

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wall, Ron (author)
    Format:
    Journal article
    Publication Date:
    2005-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23097
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(7) : 50-51
    Notes:
    Describes how AdFarm, an agricultural marketing and communications firm, invests in two company-sponsored farms to permit staff members to "get a taste of what farmers in North America experience every growing season." Also describes other efforts to make "deeper connections" between "ag-ness" and "ad-ness."

    771. McCormick ad firm will put Embro on map

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dale, Geoff (author)
    Format:
    Journal article
    Publication Date:
    2005-08-17
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23209
    Journal Title:
    London Free Press (Ontario, Canada)
    Journal Title Details:
    : F4
    Notes:
    Via Lexis-Nexis. 2 pages., Describes new affilliation between a small Ontario community, Embro, and a marketing communications firm, McCormick Canada, that will help promote and develop it.

    772. Cows painted pink, purple used as living billboards

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2005-08-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23118
    Notes:
    From nbc6.net. 1 page., Sarasota, Florida - Online casino pays for bovine advertising. PETA representative said to like the colorful cows because one of them says "Go Veg" on its side.

    773. From subservient chickens to brawny men: a comparison of viral advertising to television advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Porter, Lance (author) and Golan, Guy (author)
    Format:
    Conference paper
    Publication Date:
    2005-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23590
    Notes:
    Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 14 pages., Case examples included a use of viral advertising by Burger King. The firm established a web site to introduce a new TenderCrisp chicken sandwich. The site, featuring "Subservient Chicken," attracted 14 million unique users in just under a year and sales of the sandwich reportedly increased 9 percent a week while the campaign was in full swing.

    774. Publisher's choice: the influence of publishers and advertisers on agri-business magazines

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author) and Banning, Stephen A. (author)
    Format:
    Paper
    Publication Date:
    2005-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
    Notes:
    Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.

    775. Role of media in childhood obesity: a look from mass communication perspective

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Du, Ying (author)
    Format:
    Conference paper
    Publication Date:
    2005-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23642
    Notes:
    Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages.

    776. Can publishers really afford to be ethical?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Markey, David (author)
    Format:
    Speech
    Publication Date:
    2005-07-31
    Published:
    Ireland: IFP Media, Dublin, Ireland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22646
    Notes:
    Presented at the Agricultural Media Summit, Milwaukee, Wisconsin, July 31, 2005., Author is World President of the International Federation of Agricultural Journalists and Chief Executive Officer of IFP Media, which publishes the Irish Farmers Monthly and 30 other periodicals. Examines the relationship between advertising and editorial content, and suggests that integrity and impartial editorial content are "key to maintaining our product standard to ever increasingly discerning audiences."

    777. USDA contracts/purchase orders awarded to public relations and advertising firms, 2001-2005

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    U.S. Department of Agriculture, Washington, D.C.
    Format:
    Report
    Publication Date:
    2005-07-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23343
    Notes:
    Posted on http://www.usda.gov (Electronic Reading Room - Reports), 2 pages., Identifies public relations and advertising firms contracted to work for 9 agencieds and offices of the USDA.

    778. Consumer Awareness of the Jersey Fresh Promotional Program

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Schilling, Brian (author), Sullivan, Kevin (author), Puduri, Venkata S. (author), Brown, Logan (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27427
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshsurvey.pdf

    779. Cow judging meets creativity

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schultz, Lorilee (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22569
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 68-69
    Notes:
    Describes the history and strategy of the annual cow judging contest sponsored by Hoard's Dairyman among agri-marketing professionals.

    780. Creative brew: Media Summit offers taste of diverse communications field

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Krebs, Candace (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22562
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 22, 24
    Notes:
    Includes perspectives on trends toward media convergence in agriculture.

    782. Food advertising in the age of obesity - content analysis of food advertising on general market and African American television

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Vani R. (author) and Kelly, Bridget (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27371
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    37(4) : 191-196

    783. Big-box stores draining, reshaping economies, character of nation's small towns

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2005-06-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23424
    Notes:
    From the Institute for Rural Journalism and Community Issues, University of Kentucky, Lexington. 1 page., Report from an economic session of "Rural America, Community Issues," a conference programmed by the Institute for Rural Journalism and Community Issues for the Knight Center for Specialized Journalism, University of Maryland, June 12-17, 2005. Focuses, in particular, on the impact of Wal-Mart on rural communities and media.

    793. Under pressure

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wall, Ron (author)
    Format:
    Review
    Publication Date:
    2005-05
    Published:
    USA: American Agricultural Editors' Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22164
    Journal Title:
    ByLine
    Journal Title Details:
    : 1-6
    Notes:
    Trends and issues related to commercial farm publishing.