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    279. Advertising in the U.S. non-alcoholic beverage industry: Are spillover effects negative or positive? Revisited using a dynamic approach

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    283. Advertising modern farm machinery: a brief account of some of the methods employed by the International Harvester Company of America

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    292. Advertising pages in farm publications for 1973 and 1972: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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