Martin, Diane (author), Broadhead, Dean (author), Guse, Greg (author), Johnson, Phil (author), Turley, Michael (author), Reierson, Roger (author), Young, Jeff (author), and Gale, Mark (author)
Format:
journal article
Publication Date:
2010-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30169
Dawes, Glenn (author), Young, Jeff (author), Broadhead, Dean (author), Tessmann, Marcy (author), McClelland, Rob (author), Oliver, Tim (author), Guse, Greg (author), Boyer, Robert (author), and Martin, Diane (author)
Format:
Journal article
Publication Date:
2014-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02656
Young, Jeff (author), Burgy, Beth (author), Fleck, Laurie (author), Perrin, Mark (author), Oliver, Tim (author), Steever, Sara (author), Martin, Diane (author), and Hansen, Dave (author)
Format:
Journal article
Publication Date:
2015-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06160
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22520
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association. Article for Judicious Advertising. 2 pages., Refers to market information now available to farmers via radio and describes the positive financial condition of farmers. Urges readers to advertise to farmers through the agricultural press.
19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96
Hal R. Taylor Collection, Reprint from Federal Extension Service, U.S. Department of Agriculture. 2 pages., Audience response to two ads run in Parents' Magazine offering a free booklet.
Advertising manager decries the acceptance of "booze, fake medical and other advertising that brand stamps" some farm papers as undesirable in farm journalism.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
Wallace, Dan A. (author / Editor, The Farmer) and Agricultural Publishers Association, Chicago, Illinois
Format:
Speech
Publication Date:
1928-07-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36800
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Pages 11-12 in "Six viewpoints on farmers buying tendencies." Delivered at the convention of the International Advertising Association, Detroit, Michigan, July 10, 1928. 24 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09809
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Past Presidents, 1944-85. Presented at Chicago Area Agricultural Advertising Association. February 5, 1962. 4 p.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1933-08-17
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36844
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Special Bulletin No. 18. 2 pages., APA executive secretary reports responses of several member farm papers to this question.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11670
Notes:
12 pages., Paper presented at the European Association of Agricultural Economists (EAAE) international congress, August 28-September 1, 2017, Parma, Italy., Researchers examined the effectiveness of the communication of the region of origin in print advertising messages for wine bearing a geographic indications (GI) label. Results demonstrated the ability of extrinsic advertising cues (region of origin) to create value. The geographical area exerted a more favorable influence on consumers' purchase intention when it was conveyed in pictorial-textual format.
Kroupa, E.A. (author), Walker, D.K. (author), and Dept of Agricultural Journalism, University of Wisconsin-Madison; Dept of Agricultural Journalism, University of Wisconsin-Madison
Format:
Report
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 10 Document Number: B01397
Notes:
AgComm Teaching. Eugene A. Kroupa Collection., Madison, WI: Wisconsin Experiment Station, University of Wisconsin-Madison, 10pp (Research Report R2625)
