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    2751. Was the Australian Meat and Livestock Corporation's advertising efficient?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holloway, G. J. (author), Peyton, L. J. (author), and Griffith, G. R. (author)
    Format:
    Journal article
    Publication Date:
    2000-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13717
    Journal Title:
    Australian Journal of Agricultural and Resource Economics
    Journal Title Details:
    44(1):55-81
    Notes:
    27 p

    2752. Watch language when conveying ad message

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semon, Thomas T. (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25427
    Journal Title:
    Marketing News
    Journal Title Details:
    39(16) : 8
    Notes:
    Ebsco via UI subscription., Author discusses use of terms such as "farm fresh" in milk advertising and the part such techniques play in a long-term debasement of language.

    2753. We already have looked at ourselves

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Walton, R.J. (author)
    Format:
    Journal article
    Publication Date:
    1966-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09490
    Journal Title:
    CHATS
    Journal Title Details:
    27(5) : 7-8
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    2754. We're telling another side to Monsanto's story

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yates, Jenn (author) and Union of Concerned Scientists, Cambridge, Massachusetts.
    Format:
    Commentary
    Publication Date:
    2012-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00255
    Notes:
    2 pages., Open letter from a national field organizer in the Food and Environment Program of UCS.

    2755. Weathering the storm

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Millard, Gene (author / NAFB Director of Marketing)
    Format:
    Newsletter article
    Publication Date:
    2003-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16140
    Notes:
    1 p., National Association of Farm Broadcasters

    2757. Weekly dilemmas: a study of ethics and community journalism in small towns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coble-Krings, Lisa (author)
    Format:
    Paper
    Publication Date:
    2005-09-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25525
    Notes:
    Retrieved February 7, 2007, Presented at the Newspapers and Community-Building Symposium XI co-sponsored by the Huck Boyd National Center for Community Media at Kansas State University and the National Newspaper Association, Milwaukee, Wisconsin, September 29-30, 2005. 23 pages.

    2758. Werbung fuer Wurstwaren mit Diphosphatzusaetzen (Advertisements of sausage products with added diphosphate)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Naser, S. (author / Bayer Staatsmimisterium des Innern) and Bayer Staatsmimisterium des Innern
    Format:
    Journal article
    Language:
    German
    Publication Date:
    1979
    Published:
    West Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 28 Document Number: B02808
    Journal Title:
    Fleischwirtschaft
    Journal Title Details:
    59(6) : 815-818

    2765. What agri-marketers want

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kronberg, Gene (author), Degnan, Annette (author), Truesdell, T.C. (author), and Egan, Michele (author)
    Format:
    journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30168
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(4) : 28-29
    Notes:
    Four agri-marketers describe expections of their marketing communications agencies.

    2766. What can we learn from the experience of the dairy promotion program?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bollman, Ray D. (author)
    Format:
    Presentation
    Publication Date:
    1987-08-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09658
    Notes:
    Outline of a presentation at a symposium, "Optimal allocation of animal industry checkoff funds: lessons from meat demand analysis," during an American Agricultural Economics Association meeting, East Lansing, Michigan, August 3, 1987. 6 pages.

    2769. What determines the cost of advertising in farm broadcasting?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kummerow, G. (author)
    Format:
    Journal article
    Publication Date:
    1988-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09856
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 38
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

    2771. What do magazine readers read? advertising versus advertorials versus articles: a readership study of country home and Midwest living

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Prijatel, Patrica (author), Foskit, Barry (author), and Milam, Henry (author)
    Format:
    Paper
    Publication Date:
    1996-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13256
    Notes:
    12 p., paper presented to the Magazine Division of the Association for Education in Journalism and Mass Communication Annual Convention, Atlanta, Georgia, 1994.

    2772. What do you consider when buying farm radio?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stadlen, D. (author)
    Format:
    Journal article
    Publication Date:
    1988-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09858
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 44
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

    2775. What farm paper publishers can do to promote better farm homes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author / President, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1925-03-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24903
    Notes:
    Special Bulletin No. 31. 4 pages., Urges more attention to the manufacture and sale of furnishings for farm homes.

    2776. What farm papers are doing for advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1916-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16886
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(3) : 45
    Notes:
    Part of an address by E.T. Meredith, publisher of Successful Farming, before an advertising convention in Philadelphia, Pennsylvania.

    2784. What is the farm appeal?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Speed, James (author / Editor, Southern Agriculturist) and Agricultural Publishers Association, Chicago, Illinois
    Format:
    Speech
    Publication Date:
    1928-07-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36801
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Pages 13-15 in "Six viewpoints on farmers buying tendencies." Delivered at the convention of the International Advertising Association, Detroit, Michigan, July 10, 1928. 24 pages.

    2786. What kind of people are farm folks anyway

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baumgart, C.A. (author / Advertising Manager, Successful Farming) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1939-04-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36864
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Delivered at a joint meeting of the Philadelphia Club of Advertising Women and Poor Richard Club, Philadelphia, Pennsylvania, April 19, 1939. 17 pages.

    2787. What makes Farm Journal one of the nation's truly great magazines

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Booklet
    Publication Date:
    1957
    Published:
    USA: Farm Journal Inc., Philadelphia, PA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10752
    Notes:
    42 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Promotional brochure describes special features of Farm Journal magazine, serving 3,500,000 subscribing families, advertisers, and agriculture.

    2789. What media directors want from ag media providers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
    Format:
    Journal article
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(6) : 34-35
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45902

    2790. What media directors want from ag media providers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, Ted (author), Hindman, Irene (author), Tassell, Zach (author), and Gainer, Jill (author)
    Format:
    Journal article
    Publication Date:
    2006-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24637
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(6) : 38-39
    Notes:
    Media directors at four advertising agencies describe trends and needs.

    2791. What old farm magazines can teach us

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harvey, John (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23910
    Journal Title:
    Classic Tractor Fever
    Journal Title Details:
    9(1) : 6
    Notes:
    Author describes contents of a 1935 issue of Capper's Farmer magazine and comments on the role of farm magazines.

    2792. What others think of farm papers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
    Format:
    Report
    Publication Date:
    1927-03-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36779
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Special Bulletin No. 19. 2 pages.

    2798. What would Google do?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jarvis, Jeff (author)
    Format:
    Book
    Publication Date:
    2009
    Published:
    International: HarperCollins Publishers, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29529
    Notes:
    257 pages.

    2800. What's in a word?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Allin, Maurice (author)
    Format:
    Blog
    Publication Date:
    2009-05
    Published:
    International: Quarry Integrated Communications, Waterloo, Ontario, Canada.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29178
    Notes:
    1 page., Author reports feedback from crop producers indicating lack of credibility of advertising appeals that involve yields and the related idea of financial gain.