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    2701. U.S. magazines: where they are and where they are going

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peterson, Theodore (author) and College of Journalism and Communications, University of Illinois
    Format:
    Talk
    Publication Date:
    1963-09-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15670
    Notes:
    27 p., Talk before the periodical publishers Association of Canada in Toronto, September 13, 1963

    2702. U.S. potato growers fight perception product is unhealthy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dininny, Shannon (author)
    Format:
    Wire release
    Publication Date:
    2004-05-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22030
    Notes:
    Associated Press Worldstream, via High Beam Research. 2 pages., Describes influences of the mad cow scare, low-carb diets and other forces on the consumption of potatoes.

    2703. U.S. public opinion about television commercials that advertise agricultural products, like herbicides and seed

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Survey report result
    Publication Date:
    1982-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09663
    Notes:
    Cambridge Reports National Omnibus Survey, January 1982, based on 1,500 personal interviews with U.S. adults. Results obtained from Roper Center for Public Opinion Research, iPOLL. 2 pages., Summary of responses to survey question ID 395549 about how the respondent feels about television commercials that advertise agricultural products, like herbicides and seed. Positive: 18% Neutral: 57% Negative: 17% Don't know: 8%

    2707. USDA contracts/purchase orders awarded to public relations and advertising firms, 2001-2005

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    U.S. Department of Agriculture, Washington, D.C.
    Format:
    Report
    Publication Date:
    2005-07-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23343
    Notes:
    Posted on http://www.usda.gov (Electronic Reading Room - Reports), 2 pages., Identifies public relations and advertising firms contracted to work for 9 agencieds and offices of the USDA.

    2709. Un journal syndical comme filiale commerciale: L'Agriculteur Normand et la FNSEA dans L'Orne. [A business-minded union newspaper. The Agriculteur Normand and the FNSEA in the Orne department]

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hobeika, Alexandre (author)
    Format:
    Journal article
    Language:
    French with English abstract
    Publication Date:
    2016
    Published:
    France
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11845
    Journal Title:
    Etudes Rurales
    Journal Title Details:
    198 : 59-76
    Notes:
    Online via keyword search of UI Library eCatalog, Examines the Agriculteur Norman newspaper published by the departmental federations of the FNSEA (National federation of farm operator unions) in the Basse-Normandie region of France. Findings from interviews with editors and union employees showed how the paper differs greatly from a typical union bulletin.

    2710. Under pressure

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wall, Ron (author)
    Format:
    Review
    Publication Date:
    2005-05
    Published:
    USA: American Agricultural Editors' Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22164
    Journal Title:
    ByLine
    Journal Title Details:
    : 1-6
    Notes:
    Trends and issues related to commercial farm publishing.

    2712. Understanding the U.S. generic advertising system and its role in information management among commodities and food systems

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Ronald W. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35927
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    1(3) : 204-211

    2716. Unsolicited ad idea problems, other woes get Four A's airing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1975-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18437
    Journal Title:
    Advertising Age
    Journal Title Details:
    46(47) : 3
    Notes:
    Advertising executive advises agencies to be extremely wary of unsolicited ideas and inadvertent use of ads that involve, for example, stereotyping of farmers.

    2718. Updates from agency leaders

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25811
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(4) : 30, 32-33, 36
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=45208, Leaders of 10 marketing communications agencies that specialize in the agricultural industry share what's new in their firms.

    2719. Updates from agency leaders

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Broadhead, Dean (author), Opperman, Mike (author), Mayfield, Laura (author), Berg, Nolan (author), Nickerson, Greg (author), Johnson, Phil (author), Monroe, Mark (author), Kovac, F. Peter (author), Barr, Steve (author), and Quarry, Alan (author)
    Format:
    Journal article
    Publication Date:
    2008-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27748
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(4) : 28-29, 32, 34
    Notes:
    Posted at www.agrimarketingdigital.com/?iid=7767

    2720. Updates from agency leaders

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rhea, Steve (author), Broadhead, Dean (author), Guse, Greg (author), Johnson, Phil (author), Kovac, F. Peter (author), Wilhelm, Bob (author), Skinner, Kori (author), Tessmann, Marcy (author), Camden, Ann Gottbrath (author), and Turley, Michael (author)
    Format:
    Journal article
    Publication Date:
    2009-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29104
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(4) : 36, 38-40, 42
    Notes:
    Leaders of marketing communications agencies that specialize in the agricultural industry and rural lifestyle markets share what's new in their shops.

    2722. Upstream transmission effects of generic advertising and promotion: the case of soybeans

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lee, Sang Hyeon (author)
    Format:
    Dissertation abstract
    Publication Date:
    2014-12
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10581
    Notes:
    306 pages., PhD dissertation in agricultural economics, Texas A&amp;M University, College Station. Only the abstract stored in ACDC., Via database., Results indicate the soybean checkoff program has been highly effective over the study period returning $6.9 in revenue to soybean producers for every checkoff dollar spent.

    2723. Uses of paid advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1930-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18208
    Journal Title:
    AAACE
    Journal Title Details:
    12 (7,8) : 9-11
    Notes:
    Reports three experiences in which Georgia State College of Agriculture contracted with commercial firms to provide information for paid advertisements and accompanying news releases to newspapers.

    2724. Using "tailgate envy" to help define CHS

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tannk, Linda (author) and Cooperative Communicators Association, Lubbock, Texas.
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21899
    Journal Title:
    CCA News
    Notes:
    Features a corporate image televsion campaign that featured the bounty of food provided for football game tailgate events by the cooperative, CHS Inc.

    2725. Using Facebook advertising to connect with Extension audiences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Israel, Glenn D. (author), Borger, Ruth H. (author), Greer, Kelly (author), Kelly, Susan (author), Byrum, Keri Leymaster (author), Pelham, Jennifer (author), Samuel, Norma (author), Singleton, Lloyd O. (author), Wells, Robert H. (author), and Momol, Timur (author)
    Format:
    Journal article
    Publication Date:
    2015-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06342
    Journal Title:
    Journal of Extension
    Journal Title Details:
    53(4) Article 4FEA10
    Notes:
    7 pages.

    2726. Using animated spokes-characters in advertising to young children: does increasing attention to advertising necessarily lead to product preference?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neeley, Sabrina M. (author) and Schumann, David W. (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05948
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    33(3) : 7-23

    2732. Using your head to build brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18382
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 20, 22
    Notes:
    Describes the development of the use of logoed merchandise, such as hats, in agricultural marketing communications. Includes advantages of the use of headwear in agriculture branding and marketing campaigns.

    2733. Utilization of indigenous communication strategies in promoting marketing practices in rural communities in Nigeria

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chukwueah, Chris C. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    Nigeria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00692
    Journal Title:
    Canadian Social Science
    Journal Title Details:
    6(6) : 217-221

    2734. Utilizing digital media in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Landry, Lesley (author), Carlson, Wayne (author), Johnson, Michele (author), Harding, Shawn (author), Stewart, Janine (author), and Steever, Sara (author)
    Format:
    Journal article
    Publication Date:
    2016-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06564
    Journal Title:
    Agri Marketing
    Journal Title Details:
    54(1) : 18-20

    2735. Utilizing social media in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Andria (author), McGowen, Addie (author), Hallowell, Lori (author), Herren, Kendall (author), Thompson, Trista (author), Walter, Jeff (author), and Fisher, Marty (author)
    Format:
    Journal article
    Publication Date:
    2017-January/February
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08122
    Journal Title:
    Agri Marketing
    Journal Title Details:
    55(1) : 30-33

    2736. V: the cultural politics of fur

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Book
    Publication Date:
    1998
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11088
    Journal Title Details:
    249 pages
    Notes:
    Includes bibliographical references (p. 235-242) and index., Ithaca, N.Y. : Cornell University Press, 1997.

    2738. Veggie delight: more Americans have developed a taste for healthier foods. Did Morningstar Farms define its consumer target too narrowly?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grimm, Matthew (author)
    Format:
    Journal article
    Publication Date:
    2000-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15165
    Journal Title:
    American Demographics
    Journal Title Details:
    22(8) : 66-67

    2739. Veterinarians, advertising and competition - 3 years on

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bell, J.D. (author), Fay, M.T. (author), and Department of Marketing, University of Otago, Dunedin, New Zealand
    Format:
    Journal article
    Publication Date:
    1990-04
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06559
    Journal Title:
    New Zealand Veterinary Journal
    Journal Title Details:
    38 (1) : 17-21
    Notes:
    The views of veterinarians towards the changes that are occurring in professional practice with respect to competition and advertising are examined and compared with the views expressed in a similar study carried out 3 years previously. Data was derived from self completion questionnaires containing 40 Likert scales which were mailed to 300 members of the profession, first in 1985 and then in 1988. The moves made by the New Zealand Veterinary Association since 1985 in relaxing the rules on promotion appear to have largely alleviated any frustrations that were building up amongst the membership at that time. However, the study suggests that the profession will still find the boundaries of acceptable behaviour being tested by entrepreneurial practitioners. (author)

    2741. Videos signify new marketing trends

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vogt, Willie (author)
    Format:
    Journal article
    Publication Date:
    2009-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29259
    Journal Title:
    Prairie Farmer
    Journal Title Details:
    181(8) : MP1
    Notes:
    Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.

    2744. Visual communication to children in the supermarket context: Health protective or exploitive?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Berry, Brent (author) and McMullen, Taralyn (author)
    Format:
    Journal article
    Publication Date:
    2008-01-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26863
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    DOI: 10.1007/s10460-007-9110-0

    2747. Voice of Mom survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roper Center (author / Roper Center at University of Connecticut) and Roper Center
    Format:
    Research report
    Publication Date:
    2004-05-11
    Published:
    USA: University of Connecticut
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21037

    2748. Voluntary funding for generic advertising using a provision point mechanism: an experimental analysis of option assurance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Messer, Kent D. (author), Kaiser, Harry M. (author), and Poe, Greg L. (author)
    Format:
    Paper
    Publication Date:
    2006-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06764
    Notes:
    Paper presented at the American Agricultural Economics Association annual meeting, Long Beach, California, July 23-26, 2006. 33 pages.

    2749. Wal-Mart and newspapers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McBride, Sarah (author)
    Format:
    Journal article
    Publication Date:
    1993-11-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26267
    Journal Title:
    Editor and Publisher
    Journal Title Details:
    126(47) : 30-31
    Notes:
    Effects of large retailer's advertising strategy on newspapers and economies of small, rural communities.

    2750. Wants free publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1923-08-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24850
    Notes:
    Bulletin No. 31, page 2., Identifies an advertising agency that is inviting free insertion of a "big news story" regarding one of the agency's clients. The agency "even proposed to furnish cuts to illustrate the article in question."