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    2652. A mail order advertising success: what three years of advertising have done for thirty years of stove-making

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15445
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(2) : 93-95
    Notes:
    From Printers' Ink, June 14, 1905.

    2667. The horse that talked

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goode, Solon L. (author / President, American Farmer Company, Indianapolis, Indiana)
    Format:
    Commentary
    Publication Date:
    1905-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15428
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(5) : 418-419
    Notes:
    Tale of a dying race horse, Myth, whose lips began to move as his faithful friend, the jockey, and a vast crowd looked on: "Tell--the--world--to--ad--advertise--in--the--American--Farmer."

    2668. The progressive advertising manager: modern methods of reaching the rural classes by means of the rural route system

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15429
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(5) : 422-423
    Notes:
    Features efforts of the Corn Belt Farm Dailies.

    2677. A three million dollar monument to advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15412
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 128-129, 132-135
    Notes:
    Features the development and current operations/facilities of Sears, Roebuck and Company, Chicago - "…built up almost entirely with the farmers of America."

    2679. Knowledge of the papers used a prime factor in a successful advertising campaign - an example

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15411
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 126-127
    Notes:
    Features the approach and effectiveness of Wallaces Farmer, Des Moines, Iowa.

    2680. One day's mail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15414
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 147
    Notes:
    Features the amount of subscription mail received during one day at the offices of the Ohio Farmer, Cleveland, Ohio.

    2694. A Kalamazoo direct to you

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15362
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(11) : 21-26
    Notes:
    From Printer's Ink, November 2, 1904. Case report of the mail order business developed by Kalamazoo Stove Company, including information about response from readers of farm periodicals in which the product was advertised.

    2699. Prices in nursery advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Whitney, G.W. (author)
    Format:
    Journal article
    Publication Date:
    1904-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15366
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(11) : 55
    Notes:
    Author maintains that most ads containing prices "are in a way misleading, for the prices quoted do not cover, as a rule, the class of stock they are supposed to cover."