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    404. Agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author / Editor, Agricultural Advertising)
    Format:
    Journal article
    Publication Date:
    1907-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15802
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(5) : 500-504
    Notes:
    From an address delivered before the class in agricultural journalism, Agricultural College of University of Illinois, April 24, 1907.

    406. Agricultural advertising and the college editor

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Davis, H. W. (author)
    Format:
    Proceedings
    Publication Date:
    1919
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11838
    Journal Title Details:
    pp. 14-15
    Notes:
    Presentation at The Fourth Annual Conferences of The American Association of Agricultural College Editors at Manhattan, KS, June 21-23, 1916, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s) Agricultural Communicators in Education (ACE) in 1919

    407. Agricultural advertising on the Internet: Good investment or not?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hogan, Miller (author)
    Format:
    Conference proceedings
    Publication Date:
    2000-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10897
    Journal Title Details:
    17 page
    Notes:
    Presentation by Miller Hogan, Bader Rutter Associates, Broolefield, Wisconsin, at National Agri-marketing Association meeting, Kansas City, Missouri.

    408. Agricultural advertising short course

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Journal article
    Publication Date:
    1920-03-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28508
    Journal Title:
    Agricultural Publishers Association Weekly Bulletin
    Journal Title Details:
    172 : 1-2
    Notes:
    Agricultural Publishers Association Archives, Describes the content of an approaching short course, guided by suggestions from advertising agency representatives about topics of most interest.

    409. Agricultural communication students perceptions, knowledge and identified sources of information about agritourism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Donald M. (author), Edgar, Leslie D. (author), and Amaral, Katie (author)
    Format:
    journal articles
    Publication Date:
    2012
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00839
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(3) : 74-87
    Notes:
    Online via open access.

    410. Agricultural communication students' perceptions, knowledge and identified sources of information about agritourism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Edgar, Leslie D. (author) and Amaral, Katlin N. (author)
    Format:
    Paper
    Publication Date:
    2010-02-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29980
    Notes:
    Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 22 pages.

    411. Agricultural issues on the ballot: a case study of the 1009 Ohio Issue 2 campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Hannah (author) and Rhoades-Buck, Emily (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01600
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(1) : 66-79

    413. Agricultural literature and the early Illinois farmer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bardolph, Richard (author / The Woman's College of the University of North Carolina) and The Woman's College of the University of North Carolina
    Format:
    Book
    Publication Date:
    1948
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 38 Document Number: B04277
    Notes:
    Includes Preface and Contents, Urbana, IL : The University of Illinois Press, 1948. 199 p.

    414. Agricultural market news programming of United States broadcast media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mattos, William H. (author)
    Format:
    Thesis
    Publication Date:
    1975-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02421
    Notes:
    Harold Swanson Collection. Eugene A. Kroupa Collection., Thesis, master of science in agricultural journalism, University of Wisconsin, Madison, WI. 123 pages/

    415. Agricultural market structure, generic advertising, and welfare

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pope, Rulon D. (author) and Cardon, James H. (author)
    Format:
    Journal article
    Publication Date:
    2003-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21640
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    28 (2) : 185-200

    416. Agricultural pesticide advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Spickler, Larry (author)
    Format:
    Report
    Publication Date:
    1988-10-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03103
    Notes:
    Resources for agricultural editors from the manager of communications for the Agricultural Division of Ciba-Geigy Corporation. They include a news release (3 pages) about several new television commercials supporting the American farmer. A backgrounder (4 pages)identifies a variety of ways in which the company has portrayed a positive image about the business of farming.

    419. Agriculture : generic promotion program for fruits and vegetables

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    1991-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06558
    Notes:
    James F. Evans Collection, Washington, D.C. : U.S. General Accounting Office, Resources, Community, and Economic Development Division, 1991. 12 p. (Report to Congressional Requesters GAO/RCED-92-15)

    420. Agriculture Day

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
    Format:
    Speech
    Publication Date:
    1926-02-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28861
    Notes:
    Agricultural Publishers Association Records, UI Archives., Special Bulletin 13. 3 pages., Speech before the annual meeting of the Inland Dairy Press Association, Chicago, Illinois.

    421. Agriculture Journalism, electronic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reisner, Ann (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    USA: Sage Publications, Thousand Oaks, California
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: D10798
    Notes:
    Pages 60-63 in D. Charles Whitney (ed.) Encyclopedia of Journalism. Sage Publications, Thousand Oaks, California.

    422. Agriculture Journalism, print

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reisner, Ann (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    USA: Sage Publications, Thousand Oaks, California
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: D10797
    Notes:
    Pages 57-60 in D. Charles Whitney (ed.) Encyclopedia of Journalism. Sage Publications, Thousand Oaks, California.

    424. Agriculture magazine advertising, 2007-2008

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Business Media (author) and American Business Media, New York, New York.
    Format:
    Report
    Publication Date:
    2008-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28811
    Notes:
    Via online. 1 page., Data from Business Information Network of ABM showing advertising pages and revenue in agriculture magazines, December 2007 and December 2008.

    426. Agriculture sails abroad: Deere & Co., FMC Corp

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ringer, Richard (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21575
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S+
    Notes:
    Includes a description of the Furrow, Deere &amp; Company's magazine, and the role it plays in overseas marketing.

    429. Agrimarketing is more than man in OshKosh B'Goshes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1979-12-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18433
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(51) : S-1, 3, 4
    Notes:
    Describes approaches U.S. agricultural marketers are using in response to changes in farmers and farming.

    430. Agro-food industry growth and obesity in China: what role for regulating food advertising and promotion and nutrition labelling?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hawkes, C. (author)
    Format:
    Journal article
    Publication Date:
    2008-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27216
    Journal Title:
    Obesity Reviews
    Journal Title Details:
    Vol. 9, Suppl. 1, pp. 151-161

    431. Alexander Hamilton Institute praises farm papers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1925-01-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24900
    Notes:
    Bulletin No. 4. Page 2., The Modern Business Text of the Alexander Hamilton Institute, a course in business that is studied by thousands of people, carries a complimentary reference to farm papers for taking "an advanced stand for honest advertising."

    433. Alltech: making of a champion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26981
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 64-65, 67
    Notes:
    Features an animal nutrition and health firm, Alltech, located in Lexington, Kentucky.

    434. America's cow hell

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2009-07-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183; 174 Document Number: C29614
    Journal Title:
    Drovers
    Notes:
    Via online. 1 page., Reports on efforts by an animal rights organization to change the Wisconsin license plate slogan, "Wisconsin's Dairyland," to "America's Cow Hell." Focus is on "factory farming," "animal abuse" and production of veal.

    435. America's sacred cow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Butler, Matilda (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35866
    Notes:
    Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    439. An Educational Module for Enhancing Business Strategies for Web Sites of Small Rural Firms: An Experience Economy Approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jeong, Miyoung (author), Fiore, Ann Marie (author), and Niehm, Linda (author)
    Format:
    Journal article
    Publication Date:
    2008-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27846
    Journal Title:
    Journal of Extension
    Journal Title Details:
    Vol. 46, No. 3
    Notes:
    Online access

    441. An agency perspective on editorial integrity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harrison, Susan (author / Executive Vice President, Davis Harrison Advertising, Chicago) and Executive Vice President, Davis Harrison Advertising, Chicago
    Format:
    Journal article
    Publication Date:
    1989-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04012
    Journal Title:
    Agri Marketing
    Journal Title Details:
    27(9) : 78-79

    445. An analytical framework for policy issues : response

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lambert, Charles D. (author)
    Format:
    Conference paper
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07815
    Notes:
    James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 105-113.

    446. An assessment of the relationship between the high fructose corn syrup and the soft drink markets in the United States

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kennedy, P. Lynn (author) and Garcia-Fuentes, Pablo A. (author)
    Format:
    Paper
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11671
    Notes:
    13 pages., Paper presented at the Southern Agricultural Economics Association annual meeting, Mobile, Alabama, February 4-7, 2017., Researchers analyzed the market of high fructose corn syrup (HFCS) in the United States and its linkages with the soft drink market. Results showed that soft drinks are the main driver behind the growing demand for HFCS. Also, negative news on HFCS had a negative effect on the growth of demand for soft drinks. However, per capita advertising on soft drinks had a positive effect on the growth of demand for soft drinks and more than offset the effect of negative news.

    448. An economic analysis of the New York State Generic Fluid Milk Advertising Program using an optimal control model

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Conrad, Jon M. (author), Forker, Olan D. (author), Liu, Donald J. (author), and Liu: Assistant Professor, Department of Economics, Iowa State University; Conrad, Forker: Professors, Department of Agricultural Economics, Cornell University
    Format:
    Conference paper
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06465
    Notes:
    James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 319-335

    450. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramukumba, Takalani (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
    Journal Title:
    African Journal of Hospitality, Tourism and Leisure
    Journal Title Details:
    6(4)
    Notes:
    12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

    451. An exploratory study of the impact of non-commodity-specific agricultural promotion campaigns on consumer purchasing patterns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tootelian, Dennis H. (author), Liebich, Alison (author), and Thompson, Chris (author)
    Format:
    Abstract
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28674
    Journal Title:
    Journal of Food Products Marketing
    Journal Title Details:
    13(2) : 103-122

    456. An unexpected lesson in activist management

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23378
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(9) : 37
    Notes:
    Public broadcaster reports on experience in getting protests from interests groups concerned about two of the lead sponsors, American Farm Bureau Federation and Monsanto.

    457. Analysis of generic dairy advertising, 1984-97

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chandran, Ram (author), Blisard, Noel (author), Blayney, Don (author), and Allshouse, Jane (author)
    Format:
    Report
    Publication Date:
    1999-02
    Published:
    USA: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35946
    Notes:
    Technical Bulletin 1873. 44 pages.

    458. Analyzing pork purchases at the point of sale - the role of consumer involvement

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grebitus, Carola (author), Colson, Gregory (author), and Menapace, Luisa (author)
    Format:
    Paper
    Publication Date:
    2011-07
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00247
    Notes:
    Paper presented at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 18 pages.

    459. Anatomy of a fraudster

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barrera, Edward (author)
    Format:
    Journal article
    Publication Date:
    2009-01-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28947
    Journal Title:
    Adotas
    Notes:
    Via online issue. 1 page., Describes several types of online fraud, including "click fraud farmers."

    460. Anatomy of a new product launch : how Pfizer mounted a marketing campaign to educate dairy farmers about Paratect

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyer, Kathy (author / Account Executive, Rumrill-Hoyt Inc., Rochester, NY) and Account Executive, Rumrill-Hoyt Inc., Rochester, NY
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01114
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(4) : 38-39
    Notes:
    AgComm Teaching

    462. And now a word from our sponsors: how to create an effective nutrition television commercial

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Swartz, Julie (author)
    Format:
    Journal article
    Publication Date:
    1999-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23109
    Journal Title:
    Journal of the American Dietetic Association
    Journal Title Details:
    99(12) : 1502
    Notes:
    Steps to using television commercials as an effective social marketing tool for nutrition education.

    464. Animal rights and wrongs: a controversial issue puts down roots on the farm, and emotions obscure the facts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Keller, Des (author)
    Format:
    Journal article
    Publication Date:
    1989-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21266
    Journal Title:
    Progressive Farmer
    Journal Title Details:
    : 32-34
    Notes:
    Special focus on veal production and confinement swine operations.

    466. Animal-companion depictions in women's magazine advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kennedy, Patricia F. (author / University of Nebraska) and McGarvey, Mary G. (author / University of Nebraska)
    Format:
    Journal article
    Publication Date:
    2007-08-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30392
    Journal Title:
    Journal of Business Research
    Journal Title Details:
    Volume 61, Issue 5
    Notes:
    Paper copy available

    467. Animals in advertising: Love dogs? Love the ad!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lancendorfer, Karen M. (author / Haworth College of Business), Atkin, JoAnn L. (author / Haworth College of Business), and Reece, Bonnie B. (author / Michigan State University)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30374
    Journal Title:
    Journal of Business Research
    Journal Title Details:
    61
    Notes:
    2008

    468. Anniversaries are interesting; sometimes people are tempted to ask, "And so what?"

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1965-03
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21649
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    5 (3) : 1-4

    469. Annotated bibliography of generic commodity promotion research

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ferrers, J.L. (author), Boon, L. (author), Kaiser, H.M. (author), and Forker, O.F. (author)
    Format:
    Bibliography
    Publication Date:
    1996-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11498
    Journal Title Details:
    27 pages
    Notes:
    NICPRE Research Bulletin 96-3, National Institute for Commodity Promotion Research and Evaluation, Cornell University, Ithaca, NY.

    470. Annual address to the membership

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Allen, W.C. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1932-10-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36839
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 80. 5 pages., "We come to this annual meeting after finishing up a fiscal year that constitutes probably the most difficult period in the history of our organization."

    472. Annual listing: largest communications agencies

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2009-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29105
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(4) :43-51
    Notes:
    Listing of the 30 largest agencies whose clients are selling products and services to agricultural producers and those involved in the industry and the rural lifestyle market.

    476. Apple a day not so healthy, say new food advertising rules

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    King, Errol (author)
    Format:
    Article
    Publication Date:
    2006-01-17
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23607
    Notes:
    New Zealand Herald via Food Safety Network. 2 pages., Natural sugar levels of most stonefruit prompt Food Standards Australia New Zealand to prevent them from being legally classifed as healthy.

    478. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, R.R. (author), Piggott, N.E. (author), and Wright, V.E. (author)
    Format:
    Journal article
    Publication Date:
    1995
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14819
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    77(3) : 497-511

    479. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, R.R. (author / University of New England, Armidale, Australia), Piggott, N.E. (author / University of California, Davis), and Wright, V.E. (author / University of New England, Armidale, Australia)
    Format:
    Journal article
    Publication Date:
    1995-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09154
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    77(3) : 497-511

    480. Are assessments for generic advertising optimal if products are differentiated?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crespi, John M. (author) and Marette, Stephan (author)
    Format:
    Conference paper
    Publication Date:
    2000-07-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09051
    Journal Title Details:
    21 pages
    Notes:
    Selected paper for American Agricultural Economics Association (AAEA) Annual Meeting, Tampa, Florida, USA July 30-August 2, 2000

    481. Are broadcasters, reps, agencies and clients working together for the common goals?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vail, M. (author)
    Format:
    Journal article
    Publication Date:
    1984-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09523
    Journal Title:
    CHATS
    Journal Title Details:
    45(7) : 35
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    482. Are food exchange websites the next big thing in food marketing? A latent class analysis

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vassalos, Michael (author) and Lim, Kar Ho (author)
    Format:
    Paper
    Publication Date:
    2014-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05772
    Notes:
    Paper presented at the Agricultural and Applied Economics Association 2014 AAEA annual meeting, Minneapolis, MN, July 27-29, 2014. 19 pages.

    483. Are restaurant franchisees getting a positive return on their advertising fees?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Herrington, J. Duncan (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11623
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    11(1) : 71-81
    Notes:
    12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.

    484. Are some comparative nutrition claims misleading? The role of nutrition knowledge, ad claim type and disclosure conditions

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Andrews, J. Craig (author), Burton, Scot (author), and Netemeyer, Richard G. (author)
    Format:
    Journal article
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19074
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    29 (3) : 29-42

    485. Are you advertising photographers or cattle?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Keith (author)
    Format:
    Journal article
    Publication Date:
    2005-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24424
    Journal Title:
    Angus Journal
    Journal Title Details:
    : 246
    Notes:
    Retrieved July 8, 2006, "Looking at registered beef cattle ads, one sometimes wonders what's being advertised - cattle or photographers."

    488. As ag professionals worry, ag print revenue reverses longtime trend

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alterio, Michael Moran (author)
    Format:
    Journal article
    Publication Date:
    2014-10
    Published:
    USA: Agri Media Council of American Business Media, New York City, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05722
    Journal Title:
    Agri Media Council Intelligence Report
    Notes:
    1 page

    490. Assessing effects of prices and advertising on purchases of finfish and shellfish in a local market in Texas

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, O., Jr. (author) and Lambregts, J.A. (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14805
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    23(1) : 181-194

    493. Association of Agricultural College Magazines

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1915-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C16857
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(11) : 81
    Notes:
    Announces organization of the Association of Agricultural College Magazines. Six magazines as members. Magazines are published by students and circulated to graduates of the colleges and farmers in their respective states. "By associating they can offer an advertiser a large circulation among educated and prosperous farmers." Magazines represented: Cornell Countryman, Iowa Agriculturist, Purdue Agriculturist, Wisconsin Country Magazine, Penn State Farmer and Illinois Agriculturist.

    495. Asymmetric information in product markets: looking to other sectors for institutional approaches

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ippolito, Pauline M. (author)
    Format:
    Journal article
    Publication Date:
    2003-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19140
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    85(3) : 731-736
    Notes:
    Examines the types of health- and nutrition-related claims made in food advertising in eight magazines, 1977-1997.

    499. Attack advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News article
    Publication Date:
    2005-01-11
    Published:
    International: Watt Publishing Company, Mt. Morris, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21808
    Notes:
    MeatNews.com, "The Danes are concerned that a British pork promotion campaign could damage their industry."