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    401. What agri-marketers want

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kronberg, Gene (author), Degnan, Annette (author), Truesdell, T.C. (author), and Egan, Michele (author)
    Format:
    journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30168
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(4) : 28-29
    Notes:
    Four agri-marketers describe expections of their marketing communications agencies.

    402. What's new at your shop?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martin, Diane (author), Broadhead, Dean (author), Guse, Greg (author), Johnson, Phil (author), Turley, Michael (author), Reierson, Roger (author), Young, Jeff (author), and Gale, Mark (author)
    Format:
    journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30169
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(4) : 30, 34, 36, 38
    Notes:
    Representatives of eight leading marketing communications agencies describe what's new in their operations.

    403. I wish you could have been there

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myers, Fred (author)
    Format:
    Commentary
    Publication Date:
    2010-04-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35774
    Notes:
    "The Farm Journalist"series via online. 3 pages., Suggests that ag magazines must respond to the new reality calling for readers to be far better served and to charge accordingly. "The force driving magazines forward will be content rather than advertising."

    404. Farm Progress announces latest broadcast milestone

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2010-04-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30228
    Notes:
    Via Agri-Marketing Weekly. 1 page., Farm Progress America radio network now delivers more than 120 programming segments on more than 100 affiliated radio stations each weekday.

    409. Rural isolation and the arrival of radio: conceptualizing the meaning of social contact

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Craig, Steve (author)
    Format:
    Paper
    Publication Date:
    2010-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36353
    Notes:
    Presented at the annual meeting of the Western Social Science Association, Reno, Nevada, April 2010. 12 pages.

    411. Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the U.S

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cheong, Yunjae (author), Kim, Kihan (author), and Zheng, Lu (author)
    Format:
    Journal article
    Publication Date:
    2010-03
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36394
    Journal Title:
    Asian Journal of Communication
    Journal Title Details:
    20(1) : 1-16

    413. Some ethics-related situations facing agricultural public relations and advertising professionals in their relationship with agricultural and other media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Jim (author)
    Format:
    Report
    Publication Date:
    2010-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06612
    Notes:
    Prepared for the Affiliates Ethics Case Studies Project of the American Agricultural Editors' Association, New Prague, Minnesota. 2 pages., Identifies possible topics for case studies, featuring some of the ethical issues that have been identified most commonly in agricultural journalism communications. Three categories: (1) Information control through financial pressure or incentives. (2) Deception and (3) Pestering editors.

    414. Agricultural communication students' perceptions, knowledge and identified sources of information about agritourism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Edgar, Leslie D. (author) and Amaral, Katlin N. (author)
    Format:
    Paper
    Publication Date:
    2010-02-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29980
    Notes:
    Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 22 pages.

    415. Readership habits and needs of a major beef cattle breed association publication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Edgar, Leslie D. (author), Norton, Melinda (author), and Edgar, Don W. (author)
    Format:
    Paper
    Publication Date:
    2010-02-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29983
    Notes:
    Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 22 pages.

    418. The state of B-to-B media: as large publishing companies jettison advertising-supported products, smaller firms are moving to the forefront

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Callahan, Sean (author)
    Format:
    Article
    Publication Date:
    2010-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30284
    Notes:
    From BtoB Business Media via Lexis-Nexis Academic. 4 pages.

    419. Working smart: increasing the reach of extension programming through media advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lockard, Marsha (author), Petty, Barbara (author), Peutz, Joey (author), Spencer, Marnie (author), Lanting, Rhea (author), and Shaklee, Harriet (author)
    Format:
    Journal article
    Publication Date:
    2010-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C35980
    Journal Title:
    Journal of Extension
    Journal Title Details:
    48(1) : 1TOT2
    Notes:
    Posted at http://www.joe.org, Via online. 4 pages.

    422. Coverage of farm information in Agroone newspaper

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shinde, S.B. (author) and Jadhav, Manoj C. (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02020
    Notes:
    Pages 264-271 in J.B. Ambekar (ed.), Agricultural communication and sustainable development. Shruti Publications, Jaipur, India. 279 pages.

    423. Daniel Starch's 1928 survey: a first glimpse of the U.S. radio audience

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Craig, Steve (author)
    Format:
    Report
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36355
    Notes:
    28 pages., Manuscript later published under the same title in the Journal of Radio and Audio Media, 17(2) : 182-194 (November 2010).

    424. Effects of lamb promotion on lamb demand and imports

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Gary W. (author), Capps, Oral. Jr. (author), Dang, Trang (author), and Department of Agricultural Economics, Texas A&M University, College Station.
    Format:
    Report
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35930
    Notes:
    Agribusiness, Food and Consumer Economics Research Center Commodity Research Report No. CM-01-10. 35 pages.

    426. Good journalism, that's all

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sharma, Kalpana (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02251
    Notes:
    Pages 59-63 in Keya Acharya and Frederick Noronha (eds.), The green pen: environmental journalism in India and South Asia. Sage Publications India, New Delhi. 303 pages.

    427. How to make a better banner ad

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bawden, Andrew (author), Marlow, Greg (author), and Farms.com Professional Services, Guelph, Ontario, Canada.
    Format:
    Article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35703
    Notes:
    1page.

    429. Stiffening strategies: a 20-year review of agricultural journalist experiences in the publication-reader-advertiser triad

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Jim (author), Roberts, Owen (author), Simon, Karen (author), and Banning, Stephen (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36675
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    94(3-4) : 37-50

    432. The Codex Alimentarius and food labelling: delivering consumer protection

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Randell, Alan W. (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35640
    Notes:
    Pages 5-16 in Janice Albert (editor), Innovations in food labelling, Woodhead Publishing Limited, Oxford, United Kingdom. 174 pages.

    433. The allocation of advertising and research dollars in the Florida orange juice industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brown, Mark G. (author) and Spreen, Thomas H. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35952
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    1(1) : 37-45

    434. The effect of comparative advertising on consumer perceptions: similarity or differentiation?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Soscia, Isabella (author), Girolamo, Simona (author), and Busacca, Bruno (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11578
    Journal Title:
    Journal of Business and Psychology
    Journal Title Details:
    25(1) : 109-118
    Notes:
    11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.

    435. The myth of the ethical consumer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Devinney, Timothy M. (author), Auger, Pat (author), and Eckhardt, Giana M. (author)
    Format:
    Book
    Publication Date:
    2010
    Published:
    International: Cambridge University Press, Cambridge, United Kingdom.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35965
    Notes:
    240 pages.

    436. The power of food labels: marketing environmental impacts and animal welfare on meat labels as gains versus nonlosses and the influence on attitudes and voting intentions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Abrams, Katherine M. (author)
    Format:
    Dissertation
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35970
    Notes:
    Presented in partial fulfillment of requirements for the degree of Doctor of Philosophy, University of Florida. 162 pages.

    439. Understanding the U.S. generic advertising system and its role in information management among commodities and food systems

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Ronald W. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35927
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    1(3) : 204-211

    440. Utilization of indigenous communication strategies in promoting marketing practices in rural communities in Nigeria

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chukwueah, Chris C. (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    Nigeria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00692
    Journal Title:
    Canadian Social Science
    Journal Title Details:
    6(6) : 217-221

    443. Ag journalists paying more attention to ethics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Jim (author), Roberts, Owen (author), Simon, Karen (author), and International Federation of Agricultural Journalists
    Format:
    Report
    Publication Date:
    2009-11-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29592
    Notes:
    Via IfAJ web site. 1 page., Results of three surveys - 1988, 1998 and 2008 - among AAEA members about advertiser influence on editorial content.

    445. New public relations: beating back bad press with Google AdWords

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seward, Zachary M. (author) and Nieman Journalism Lab, Harvard University, Cambridge, Massachusetts.
    Format:
    Commentary
    Publication Date:
    2009-11-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30263
    Notes:
    2 pages., Unusual approach used by a seafood organization to counteract negative press coverage through use of Google ads placed near keywords related to the fish involved.

    450. Support grows for editorial ethics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Jim (author), Roberts, Owen (author), and Simon, Karen (author)
    Format:
    Journal article
    Publication Date:
    2009-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29598
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47( 9 ) : 48
    Notes:
    Posted at http://www.agrimarketing.com, Results of three surveys - 1988, 1998 and 2008 - among AAEA members about advertiser influence on editorial content.

    451. Targeting display advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bishop, Stephanie (author)
    Format:
    Journal article
    Publication Date:
    2009-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29597
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47( 9 ) : 44-45
    Notes:
    Posted at http://www.agrimarketing.com, Features a "Farmers' Forecast" web site from Monsanto.

    454. COST Foresight 2030 - benefiting from the digital revolution: food security

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Maggio, Albino (author), Stavridou, Ioanna (author), and European Cooperation in Science and Technology (COST), Brussels, Belgium.
    Format:
    Paper
    Publication Date:
    2009-10-21
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29758
    Notes:
    Presented at the CABI Global Summit, London, UK, October 19-21, 2009. 33 pages.

    457. Essentials of a good newspaper ad

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Berry, John (author)
    Format:
    Article
    Publication Date:
    2009-09-17
    Published:
    USA: College of Agricultural Sciences, Pennsylvania State University, University Park, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29423
    Notes:
    2 pages.

    458. The Eeuww! Ads

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    2009-09-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29386
    Journal Title:
    New York Times
    Notes:
    Via Food Safety Network. 1 page., About a television campaign by New York City health officials featuring negative images to discourage people from drinking sugary sodas and sports drinks.

    461. New media options for on-line delivery: attracting the under-35 reader by examining preferences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stringer, Sharon (author)
    Format:
    Paper
    Publication Date:
    2009-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30679
    Notes:
    Presented at the Newspapers and Community Building Symposium XV, Mobile, Alabama, September 24-27, 2009. 11 pages.

    463. Ag journalists paying more attention to ethics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Jim (author), Roberts, Owen (author), and Simon, Karen (author)
    Format:
    Journal article
    Publication Date:
    2009-08
    Published:
    USA: American Agricultural Editors' Association, New Prague, Minnesota.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29358
    Journal Title:
    ByLine
    Journal Title Details:
    :12-13
    Notes:
    AAEA members, their publications and advertisers are showing signs of strengthening the role of editorial independence in today's commercial environment.

    464. Videos signify new marketing trends

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vogt, Willie (author)
    Format:
    Journal article
    Publication Date:
    2009-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29259
    Journal Title:
    Prairie Farmer
    Journal Title Details:
    181(8) : MP1
    Notes:
    Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.

    465. Does generic advertising help or hurt brand advertising?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chung, Chanjin (author) and Suh, Daeseok (author)
    Format:
    Paper
    Publication Date:
    2009-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29728
    Notes:
    Presented at the American Agricultural Economics Association annual meeting, Milwaukee, Wisconsin, July 26-28, 2009. 15 pages.

    467. America's cow hell

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2009-07-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183; 174 Document Number: C29614
    Journal Title:
    Drovers
    Notes:
    Via online. 1 page., Reports on efforts by an animal rights organization to change the Wisconsin license plate slogan, "Wisconsin's Dairyland," to "America's Cow Hell." Focus is on "factory farming," "animal abuse" and production of veal.

    469. Narrow ad focus increases yield

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrison, Mary E. (author)
    Format:
    Journal Article
    Publication Date:
    2009-06-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30278
    Journal Title:
    B to B
    Journal Title Details:
    94(9) : 4
    Notes:
    Reports on the complexities of agricultural marketing, including the role of traditional and new media for serving producers.

    471. A portrait of food and drink in commercial TV series

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Salmon, Charles T. (author), Greenberg, Bradley S. (author), Rosaen, Sarah F. (author), Worrell, Tracy R. (author), and Volkman, Julie E. (author)
    Format:
    Journal article
    Publication Date:
    2009-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36409
    Journal Title:
    Health Communication
    Journal Title Details:
    24(4) : 295-303

    473. Making a "Big Foot" print

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dahlbeck, Emily (author)
    Format:
    Journal article
    Publication Date:
    2009-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29090
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(5) : 35-36
    Notes:
    Fungicide product launch for the golf course maintenance sector. Used a Big Foot theme.

    474. Pew campaign wrong on antibiotics

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Animal Agriculture Alliance, Arlington, Virginia.
    Format:
    Commentary
    Publication Date:
    2009-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29568
    Notes:
    2 pages., Deals with reported concerns about antibiotic use in feeding livestock.

    477. Annual listing: largest communications agencies

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2009-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29105
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(4) :43-51
    Notes:
    Listing of the 30 largest agencies whose clients are selling products and services to agricultural producers and those involved in the industry and the rural lifestyle market.

    479. Updates from agency leaders

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rhea, Steve (author), Broadhead, Dean (author), Guse, Greg (author), Johnson, Phil (author), Kovac, F. Peter (author), Wilhelm, Bob (author), Skinner, Kori (author), Tessmann, Marcy (author), Camden, Ann Gottbrath (author), and Turley, Michael (author)
    Format:
    Journal article
    Publication Date:
    2009-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29104
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(4) : 36, 38-40, 42
    Notes:
    Leaders of marketing communications agencies that specialize in the agricultural industry and rural lifestyle markets share what's new in their shops.

    480. What's in a word?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Allin, Maurice (author)
    Format:
    Blog
    Publication Date:
    2009-05
    Published:
    International: Quarry Integrated Communications, Waterloo, Ontario, Canada.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29178
    Notes:
    1 page., Author reports feedback from crop producers indicating lack of credibility of advertising appeals that involve yields and the related idea of financial gain.

    481. Brands have a social media "window of opportunity" in PR (public relations) disasters

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barrera, Edward (author)
    Format:
    Journal article
    Publication Date:
    2009-04-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28945
    Journal Title:
    Adotas
    Notes:
    Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.

    482. Authentic passion about Colombia

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Molleda, Juan-Carlos (author)
    Format:
    Journal article
    Publication Date:
    2009-04
    Published:
    Colombia: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
    Journal Title:
    Frontline
    Notes:
    Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.

    490. Marketing to the rural lifestyler: updates from marketers and agencies

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, Ted (author), Opperman, Mike (author), Roads, Craig (author), Paul, Ken (author), and Levitt, Katie (author)
    Format:
    Journal article
    Publication Date:
    2009-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29166
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(2) : 26, 28, 30-31

    493. New out-of-home ad space: recycling machines

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sass, Erik (author)
    Format:
    Article
    Publication Date:
    2009-02-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29182
    Notes:
    Via MediaDailyNews. 1 page., Describes tests of SmartCarts which use digital screens attached to shopping carts to display advertising based on the shopper's physical location in the store, past preferences and shopping lists. ShoptoCook also operates a chain of interactive kiosks that allow shoppers to browse meal ideas and recipes, and prin free coupons during their visit.

    495. Measuring the potential economic impact of a regional agricultural promotion campaign: the case of South Carolina

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
    Format:
    Paper
    Publication Date:
    2009-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
    Notes:
    Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.

    497. The new internet boom

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jinde, Kevin (author / Farms.com Professional Services)
    Format:
    Article
    Publication Date:
    2009-02
    Published:
    International: Farms.com Professional Services, Guelph, Ontario, Canada.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28760
    Notes:
    Farms.com Highlighter Newsletter. 2 pages.

    499. Anatomy of a fraudster

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barrera, Edward (author)
    Format:
    Journal article
    Publication Date:
    2009-01-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28947
    Journal Title:
    Adotas
    Notes:
    Via online issue. 1 page., Describes several types of online fraud, including "click fraud farmers."