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    153. Activists' anti-dairy ad abuses scientific data in fact, dairy products shown to reduce cancer in many studies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Dairy Council (author)
    Format:
    News release
    Publication Date:
    2000-09-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: C11390
    Journal Title Details:
    2 pages
    Notes:
    Breaking News, National Dairy Council

    158. Ad dollars help drum up ag business overseas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gutmann, Hanna (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05447
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(13) : S16
    Notes:
    The U.S. Dept. of Agriculture's (USDA) push for foreign market development in recent years has placed a greater emphasis on promotion programs, some of which include limited amounts for advertising. While the amount of government contribution varies from contract to contract, usually the subsidy is matched by a cooperator and by a third party, usually a foreign interest. The promotion programs now operate in over 80 nations, conducted by 43 nonprofit agricultural trade organizations on a long-term basis. Smaller scale and shorter term projects are also being conducted mostly by farm-owned cooperators."

    163. Ad pages in farm publications for 12 months, 1975-74: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1976-01-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15683
    Journal Title:
    Advertising Age
    Journal Title Details:
    47: 54
    Notes:
    1 p.

    164. Ad pages in farm publications for 12 months, 1976-75: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1977-01-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15682
    Journal Title:
    Advertising Age
    Journal Title Details:
    48: 56
    Notes:
    1 p.

    165. Ad pages in farm publications for 12 months, 1977-76: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1978-01-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15681
    Journal Title:
    Advertising Age
    Journal Title Details:
    49: 112
    Notes:
    1 p.

    166. Ad pages in farm publications for 12 months, 1978-77: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1979-01-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15680
    Journal Title:
    Advertising Age
    Journal Title Details:
    50: 58
    Notes:
    1 p.

    167. Ad pages in farm publications for 12 months, 1980-79: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1981-01-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15679
    Journal Title:
    Advertising Age
    Journal Title Details:
    52: 54
    Notes:
    1 p.

    168. Ad pages in farm publications for 12 months, 1981-80: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1982-01-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15678
    Journal Title:
    Advertising Age
    Journal Title Details:
    53: 68
    Notes:
    1 p.

    169. Ad pages in farm publications for 12 months, 1982-81: Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1983-01-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15677
    Journal Title:
    Advertising Age
    Journal Title Details:
    54: 47
    Notes:
    1 p.

    170. Ad pages in farm publications for 12 months, 1983-82 : Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1984-01-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15676
    Journal Title:
    Advertising Age
    Journal Title Details:
    55: 50
    Notes:
    1 p.

    171. Ad pages in farm publications for 12 months, 1984-83 : Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1985-01-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15675
    Journal Title:
    Advertising Age
    Journal Title Details:
    56 :64
    Notes:
    1 p.

    172. Ad pages in farm publications for 12 months, 1985-84 : Fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1986-01-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15674
    Journal Title:
    Advertising Age
    Journal Title Details:
    57 :52
    Notes:
    1 p.

    173. Ad pages in farm publications for 12 months, 1986-85: Third-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1986-10-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15673
    Journal Title:
    Advertising Age
    Journal Title Details:
    57 :92
    Notes:
    1 p.

    174. Ad pages in farm publications for 12 months, 1986-85: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1987-01-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15672
    Journal Title:
    Advertising Age
    Journal Title Details:
    50 :45
    Notes:
    1 p.

    175. Ad pages in farm publications for 12 months, 1987-86: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1988-01-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15671
    Journal Title:
    Advertising Age
    Journal Title Details:
    59(3):80
    Notes:
    1 p.

    176. Ad pages in farm publications for twelve months, '74-73: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1975-01-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15684
    Journal Title:
    Advertising Age
    Journal Title Details:
    46: 34
    Notes:
    1 p.

    177. Ad revenue growth hits 7% in 1997 to surpass forecasts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coen, Robert J. (author)
    Format:
    Journal article
    Publication Date:
    1998-05-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18448
    Journal Title:
    Advertising Age
    Journal Title Details:
    69(20) : 50
    Notes:
    Chart examines U.S. advertising volume in mediums that include farm publications.

    179. Ad testing or market research?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Teague, Charlie (author / Creative Director, Bader Rutler & Associates Inc., Brookfield, WI) and Creative Director, Bader Rutler & Associates Inc., Brookfield, WI
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 53
    Notes:
    AgComm Teaching

    182. Adding the personal touch : new technology offers marketers tempting ways to target messages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coakley, Deborah (author / Managing Editor, Agri Marketing) and Managing Editor, Agri Marketing
    Format:
    Journal article
    Publication Date:
    1990-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 80 Document Number: C04709
    Journal Title:
    Agri Marketing
    Journal Title Details:
    28(10) : 40, 42

    183. Address of Mr. B. Kirk Rankin of the Southern Agriculturist

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rankin, B. Kirk (author)
    Format:
    Speech
    Publication Date:
    1921-11-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22488
    Notes:
    Agricultural Publishers Association Records, Jul 1, 1921 - Jan 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Conference of Agricultural Publishers Association and the Publicity and Emergency Committee, National Association of Farm Equipment Manufacturers, Chicago, Illinois, November 30, 1921. 2 pages., Urges farm equipment marketers to advertise in farm papers during this depressed time for agriculture. "Next to dailies, farm papers have the lowest rates in the publishing field."

    186. Adoption of e-marketing by direct market firms in the northeastern U.S

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baer, Alexander G. (author) and Brown, Cheryl (author)
    Format:
    Paper
    Publication Date:
    2006-07-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24743
    Notes:
    Paper presented at the American Agricultural Economics Association Annual Meeting, Long Beach, California, July 23-26, 2006. 23 pages.

    195. Advertisers seeking more broadcast outlets for peaks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1978-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09837
    Journal Title:
    Television/Radio Age
    Journal Title Details:
    June 1981 : A49-A66
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 6. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Reports for NAFB or about Farm Broadcasting, 1967-84.

    197. Advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Breyer, Ralph F. (author), Canoyer, Helen G. (author), Hawkins, E. R. (author), and Jones, Fred M. (author)
    Format:
    Abstract
    Publication Date:
    1946-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07597
    Journal Title:
    Journal of Marketing
    Journal Title Details:
    10(4) : 397-400

    200. Advertising Research Foundation begins continuing study of farm publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Howard D. (author / Executive Vice President, Erwin, Wasey and Company, Inc.) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    News release
    Publication Date:
    1946-10-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36882
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Advertising Research Foundation, Inc., New York City, New York. 3 pages., Readership studies of four farm publications to be conducted during the first year.