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    301. Advertising rates

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    1921-10-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22491
    Notes:
    Agricultural Publishers Association Record, Jul 1, 1921 - Jan 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Special Bulletin - Agricultural Publishers Association. 3 pages., Extracts of correspondence between APA and the Farm Press Committee of the American Association of Advertising Agencies about advertising rates in farm papers.

    306. Advertising the U.S. national organic standard: A well-intentioned cue lost in the shuffle?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guion, Deidre T. (author) and Stanton, Julie V. (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11512
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    18 : 514-535
    Notes:
    23 pages., Via online., Content analysis showed that "the period following implementation of the National Organic Program exhibits a general upward trend in usage of health-related cues but minimal increase in use of terms associated with the 'organic' ideal."

    313. Advertising tomato

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Millner, Lyn (author)
    Format:
    Report
    Publication Date:
    2006-02-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24395
    Notes:
    "Marketplace," Minnesota Public Radio via LexisNexis Academic. 2 pages.

    314. Advertising traded goods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H.W. (author)
    Format:
    Conference paper
    Publication Date:
    1998
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09319
    Notes:
    American Agricultural Economics Association 1998 Annual Meeting in Salt Lake City, UT, August 2-5, 1998. 14 p.

    322. Advertising, collective action, and labeling in the European wine markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Marette, Stephan (author) and Zago, Angelo (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22215
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    34(3) : 117-126

    324. Advertising, information, and product quality : the case of butter

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chang, Hui-Shung (author), Kinnucan, Henry W. (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
    Format:
    Journal article
    Publication Date:
    1991-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05902
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    73 (4) : 1195-1203
    Notes:
    This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.

    326. Advertising, promotion, and competition: a survey with special reference to food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Connor, John M. (author / National Economics Division, ESS)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08421
    Journal Title:
    Agricultural Economics Research
    Journal Title Details:
    33 (1) : 19-27
    Notes:
    James F. Evans Collection, This article surveys the theoretical and empirical literature on the economics of advertising during the last decade. The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare. Numerous empirical investigations of food and other consumer products have established relationships between advertising and market structure or performance indicators. Less progress was found on selected socioeconomic advertising issues that are difficult for traditional economics to handle. (original)

    328. Advertising, structural change, and U.S. non-alcoholic beverage demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Kinnucan, Henry W. (author), and Xiao, Hui (author)
    Format:
    Conference paper
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10310
    Notes:
    Selected paper presented to the American Agricultural Economics Association conference, Salt Lake City, Utah, USA. August 2-5, 1998

    329. Advertising, structural change, and u.s. non-alcoholic beverage demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Kinnucan, Henry W. (author), and Xiao, Hui (author)
    Format:
    Conference paper
    Publication Date:
    1998-08-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10933
    Journal Title Details:
    17 pages
    Notes:
    American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah

    343. Advertorials

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Warren, Agnes (author)
    Format:
    Newsletter
    Publication Date:
    1996-03-14
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11173
    Journal Title Details:
    10 page
    Notes:
    Radio National Transcripts, Australian Broadcasting Commission, Sydney, Australia

    346. Affective responses mediating acceptance of advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Batra, Rajeev (author), Ray, Michael L. (author), and Batra: Assistant Professor, Graduate School of Business, Columbia University, New York; Ray: Professor of Marketing and Communication, Graduate School of Business, Stanford University, Stanford, CA
    Format:
    Journal article
    Publication Date:
    1986-09
    Published:
    USA: Pasadena, CA : The Journal
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05513
    Journal Title:
    Journal of Consumer Research
    Journal Title Details:
    13 (2) : 234-249.
    Notes:
    AGRICOLA IND 87002887

    347. African-American organization urges FDA to stop deceptive marketing of "no rBST" milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2006-12-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25110
    Notes:
    Archived December 15, 2006, 2 pages., Involves a message from the National Organization for African Americans in Housing, a non-profit advocate for low-income citizens.

    350. Ag Buyers Guide

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Classifieds
    Publication Date:
    1982-03-11
    Published:
    USA: Tower Corp
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: A-Co V1.14; Folder: V1.14.A.003 Document Number: D03293
    Journal Title:
    1
    Journal Title Details:
    1
    Notes:
    47 pgs, Volume One Number One Collection; James F. Evans Collection

    355. Ag broadcaster's FCC attack on rival picks up activist support

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    2006-05-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24391
    Notes:
    "Today's News" on Television A.M., Warren Publishing, Inc., via LexisNexis Academic. 1 page., Brief report about appeal to the FCC by Farm Journal (AgDay and U.S. Farm Report) to declare the channel status of RFD Communications (RFD-TV) as commercial rather than public-interest.

    357. Ag information in the digital ag

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alumbaugh, Joann (author), Schimek, Rosemary (author), Cooper, Hyler (author), Brandt, Erika (author), Rieker, Jana (author), Herman, Matthew (author), Durs, Don (author), Winter, Kristen (author), Melnyk, Darwin (author), and Rattliff, Robert (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28778
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(1) : 33-34, 36, 38
    Notes:
    Posted at http://www.agrimarketingdigital.com

    358. Ag journalists paying more attention to ethics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Jim (author), Roberts, Owen (author), and Simon, Karen (author)
    Format:
    Journal article
    Publication Date:
    2009-08
    Published:
    USA: American Agricultural Editors' Association, New Prague, Minnesota.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29358
    Journal Title:
    ByLine
    Journal Title Details:
    :12-13
    Notes:
    AAEA members, their publications and advertisers are showing signs of strengthening the role of editorial independence in today's commercial environment.

    359. Ag journalists paying more attention to ethics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Jim (author), Roberts, Owen (author), Simon, Karen (author), and International Federation of Agricultural Journalists
    Format:
    Report
    Publication Date:
    2009-11-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29592
    Notes:
    Via IfAJ web site. 1 page., Results of three surveys - 1988, 1998 and 2008 - among AAEA members about advertiser influence on editorial content.

    362. Ag publishers view future landscape with promise

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fitzgerald, Gary (author), Malcolm, Dan (author), Duane Ross (author), Van Pelt, Marc (author), and Vorpahl, Gary (author)
    Format:
    Journal article
    Publication Date:
    1996-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09631
    Journal Title:
    Agri Marketing
    Journal Title Details:
    : I12, I14, I16, I31
    Notes:
    Delmar Hatesohl Collection, Article in American Agricultural Editors' Association (AAEA)75th anniversary supplement to the October 1996 issue.

    363. Ag social media trends: industry 2012

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02911
    Notes:
    Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.

    364. Ag social media trends: industry 2013

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02912
    Notes:
    Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.

    374. AgRadio moving to small-farm programming

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Frances (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA: Canadian Farm Writers' Federation
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25428
    Journal Title:
    Farm Journalist
    Journal Title Details:
    : 3-4
    Notes:
    Describes change in programming thrust of Ontario AgRadio Network from market information for producers to broader themes: food crops, livestock, technology and finance, and health (food safety) and environmental issues.

    376. Against the grain: biotechnology and the corporate takeover of your food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bailey, Britt (author) and Lappe, Marc (author)
    Format:
    Book
    Publication Date:
    1998
    Published:
    International: Common Courage Press, Monroe, Maine.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20420
    Notes:
    163 pages, Authors' contention is that "the quest for corporate profits has ridden roughshod over questions of public health, freedom of choice and ecological sustainability."

    377. Agencies at the mic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28500
    Notes:
    4 pages., Summary of an educational session at the 2008 NAFB convention, Kansas City, Missouri. "Top agency advertising and PR communications professionals share their insights about communications plans and strategies and what can enhance the agency-media relationship, grow business, and best serve clients."

    378. Agencies forecast more farm paper lineage in 1925-26

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1925-07-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24914
    Notes:
    Special Bulletin No.69. 3 pages.

    380. Agencies predict more farm paper linage

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1939-08-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36869
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 18. 5 pages.

    382. Agency perspectives on ad testing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Altstiel, Tom (author / Prom Krog Altstiel Inc., Mequon, WI)
    Format:
    Journal article
    Publication Date:
    1993-03
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07442
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (3) : 34
    Notes:
    James F. Evans Collection

    383. Agency recognition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Bulletin
    Publication Date:
    1917-12-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24819
    Journal Title Details:
    : 2-3
    Notes:
    Weekly Bulletin No. 107., "One of the most troublesome features of the advertising business today, especially in the agricultural field, is the ease with which some publishers extend recognition" to advertising agencies. Calls for advertising agencies to handle this themselves, through a general clearinghouse.

    384. Agency relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gregory, Clifford V. (author / APA Secretary) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1936-10-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36852
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 2-4, Minutes of the annual meeting, Chicago, Illinois, October 14, 1936., Includes a history of this aspect of the APA mission, plus recommendations.

    385. Agency relations and the Agricultural Publishers Association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1934-04-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36847
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, 4 pages., Discussion copy for a plan to revise the Association's system of agency relations.

    389. Agency/client relationships: what's love got to do with it?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20486
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 38-39
    Notes:
    Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are

    392. Agri Marketing's product of the year

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18732
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(9) : i4-i12
    Notes:
    Sponsored section featuring marketing communications for Syngenta's herbicide, Callisto, that was selected as Agri Marketing magazine's 2003 product of the year.

    393. Agri media works 24/7

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agri Council of American Business Media, New York City, New York.
    Format:
    Report
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26312
    Notes:
    2 pages., Report on survey findings about seasonality of farmers' readership of editorial and advertising material in agricultural publications.

    394. Agri-marketers go to Washington

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wyant, Sara (author / Agri-Pulse Communications), DiBacco, Tom (author / Broadhead), Smith, Lisa (author / FLM+), Caskey, Neil (author / Osborn Barr), and Tiahrt, Todd (author / Paulsen Marketing)
    Format:
    Journal article
    Publication Date:
    2013-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01908
    Journal Title:
    Agri Marketing
    Journal Title Details:
    51(6) : 40, 42-43

    397. AgriMarketing impressions, 2005 and 2010

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson Communications, Chesterfield, Missouri.
    Format:
    Report
    Publication Date:
    2011-06-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00167
    Notes:
    1 page, Data comparing the number of impressions via AgriMarketing magazine, www.AgriMarketing.com, Agri Marketing Weekly, Agri Marketing Digital and Agri Marketing Mobile, 2005 and 2010.