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    303. We're telling another side to Monsanto's story

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yates, Jenn (author) and Union of Concerned Scientists, Cambridge, Massachusetts.
    Format:
    Commentary
    Publication Date:
    2012-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00255
    Notes:
    2 pages., Open letter from a national field organizer in the Food and Environment Program of UCS.

    313. Measuring the benefits to advertising under monopolistic competition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crespi, John M. (author), Boland, Michael A. (author), Silva, Jena (author), and Xia, Tian (author)
    Format:
    Journal article
    Publication Date:
    2012-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00081
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    37(1) : 144-155

    314. Growing pains: Co-op welcomes 50,000 new members in a single day

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2012-03
    Published:
    USA: Cooperative Communicators Association, Bellefonte, Pennsylvania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00162
    Journal Title:
    CCA Communique
    Journal Title Details:
    : 8-9
    Notes:
    Case report from the Rappahannock Electric Cooperative.

    317. Advertising the U.S. national organic standard: A well-intentioned cue lost in the shuffle?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guion, Deidre T. (author) and Stanton, Julie V. (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11512
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    18 : 514-535
    Notes:
    23 pages., Via online., Content analysis showed that "the period following implementation of the National Organic Program exhibits a general upward trend in usage of health-related cues but minimal increase in use of terms associated with the 'organic' ideal."

    318. Ag social media trends: industry 2012

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02911
    Notes:
    Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.

    319. Agricultural communication students perceptions, knowledge and identified sources of information about agritourism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Donald M. (author), Edgar, Leslie D. (author), and Amaral, Katie (author)
    Format:
    journal articles
    Publication Date:
    2012
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00839
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(3) : 74-87
    Notes:
    Online via open access.

    320. Communications training needs in Arkansas' agritourism industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Das, Biswaranjan (author), Miller Jefferson (author), McCullough, Stacey (author), and Rainey, Daniel (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00333
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(1) : 68-81

    323. Farm Journal's AgWeb launches advertising network: ads are not guaranteed to run on specific sites in the network

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Botelho, Stefanie (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: D11257
    Journal Title:
    Folio
    Notes:
    April 17 issue via online. 2 pages., Online network designed for "like-minded publishers and advertisers looking to grow their reach to farmers."

    324. Livestock Publications Council members' perceptions of design ethics: an analysis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wiggins, Lindy (author), Sitton, Shelly (author), Brown, Lisa (author), and Livestock Publications Council, Fort Worth, Texas.
    Format:
    Research report
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02167
    Notes:
    Via LPC website. 36 pages.

    329. Mobile is top of mind

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steever, Sara (author) and Paulsen Marketing, Sioux Falls, South Dakota.
    Format:
    Report
    Publication Date:
    2011-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37124
    Notes:
    3 pages., "Agri-marketing's major trends for 2011."

    332. Linguistic false friends and expected food markets: what can make consumers not choose your product?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fauquet-Alekhine, Philippe (author) and Fauquet-Alekhine-Pavlovskaia, Elene (author)
    Format:
    Paper
    Publication Date:
    2011-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00072
    Notes:
    Paper prepared for presentation at the European Association of Agricultural Economists 2011 Congress, Zurich, Switzerland, August 30-September 2, 2011. Via AgEcon Search. 12 pages.

    333. Our products are safe (don't tell anyone!). Why don't supermarkets advertise their private food safety standards?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Russo, Carlo (author), Perito, Maria Angela (author), and Di Fonzo, Antonella (author)
    Format:
    Paper
    Publication Date:
    2011-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00246
    Notes:
    Paper presented at the European Association of Agricultural Economists 2011 Congress, Zurich, Switzerland, August 30-September 2, 2011. Via AgEcon Search. 12 pages.

    335. Analyzing pork purchases at the point of sale - the role of consumer involvement

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grebitus, Carola (author), Colson, Gregory (author), and Menapace, Luisa (author)
    Format:
    Paper
    Publication Date:
    2011-07
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00247
    Notes:
    Paper presented at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 18 pages.

    336. Coordinating on reducing advertising: carbonated soft drinks industry and combating obesity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Berning, Joshua (author) and McCullough, Michael (author)
    Format:
    Paper abstract
    Publication Date:
    2011-07
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00230
    Notes:
    Paper prepared for presentation at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 38 pages.

    337. Food commercials and kids: characterizing advertising content of children's online television programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Penn, Jerrod (author), Staley, Daniel (author), Smith, Chaquenta (author), and Saghaian, Sayed (author)
    Format:
    Poster
    Publication Date:
    2011-07
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00231
    Notes:
    Poster prepared for presentation at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 2 pages.

    338. Generic advertising in concentrated and differentiated agricultural markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chung, Chanjin (author), Suh, Daeseok (author), and Han, Sungill (author)
    Format:
    Paper
    Publication Date:
    2011-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00244
    Notes:
    Paper presented at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 22 pages.

    339. The role of media outreach and program modernization in the growth of the SNAP (Supplemental Nutrition Assistance Program) caseload

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dickert-Conlin, Stacy (author), Fitzpatrick, Katie (author), and Tiehen, Laura (author)
    Format:
    Poster
    Publication Date:
    2011-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00232
    Notes:
    Poster prepared for presentation at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 5 pages.

    341. AgriMarketing impressions, 2005 and 2010

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson Communications, Chesterfield, Missouri.
    Format:
    Report
    Publication Date:
    2011-06-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00167
    Notes:
    1 page, Data comparing the number of impressions via AgriMarketing magazine, www.AgriMarketing.com, Agri Marketing Weekly, Agri Marketing Digital and Agri Marketing Mobile, 2005 and 2010.

    344. Changes make for opportunity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2011-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36464
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(4) : 50, 52, 54, 56
    Notes:
    Features the career and contributions of the 2011 National Agri-Marketing Association Agri-Marketer of the Year.

    353. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author) and Rhoades, Emily B. (author)
    Format:
    Paper
    Publication Date:
    2011-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01502
    Notes:
    Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Corpus Christi, Texas, February 6-7, 2011. 23 pages.

    354. Communicating climate change: a literature review

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Parton, Kevin (author) and Morrison, Mark (author)
    Format:
    Paper
    Publication Date:
    2011-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00082
    Notes:
    Paper presented at the 55th Annual AARES National Conference, Melbourne, Victoria, Australia, February 2011. Via AgEcon Search. 24 pages.

    355. The interplay between advertising claims and product categories in food advertising: a scheme congruity perspective

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cheong, Yunjae (author) and Kim, Kihan (author)
    Format:
    Journal article
    Publication Date:
    2011-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00496
    Journal Title:
    Journal of Applied Communication Research
    Journal Title Details:
    39(1) : 55-74

    359. "Healthy" discussions about risk: the Corn Refiners Association's strategic negotiation of authority in the debate over high fructose corn syrup

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heiss, Sarah N. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02796
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    22(2) : 219-235

    364. Communicating ethical arguments to organic consumers: a study across five European countries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Naspetti, Simona (author) and Zanoli, Raffaele (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00085
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    2(3) : 253-273

    366. Needed: rebirth of farm magazines

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myers, Fred (author)
    Format:
    Book chapter
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37328
    Notes:
    See C37280 for original, Page 49 in Fred Myers, Running the gamut: writings of Fred Myers, journalist and 50-year members, American Agricultural Editors' Association. Fred Myers, publishers, Florence, Alabama. 125 pages.

    367. Subject matter coverage of farm advertisements in print and electronic media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dhananjaya, B. (author) and Nataraju, M.S. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06006
    Journal Title:
    Mysore Journal of Agricultural Sciences
    Journal Title Details:
    45(1) : 121-123

    368. Trust and perception related to information about biofuels in Belgium

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Van de Velde, Liesbeth (author), Verbeke, Wim (author), Popp, Michael (author), and Van Huylenbroeck, Guido (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    Belgium
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02800
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    20(5) : 595-608

    369. Women and the animal rights movement

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gaarder, Emily (author)
    Format:
    Book
    Publication Date:
    2011
    Published:
    USA: Rutgers University Press, New Brunswick, New Jersey.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36367
    Notes:
    181 pages., Based on extensive conversations with women animal rights activists. Author identifies two competing frameworks within the animal rights movement. One names the oppression of anmals as the most crucual social justice issue of our times. This framework focuses on animal liberation. The second names the oppression of animals as part of a broad, intersecting web of inequality that encompasses gender, race, class and environmental concerns. Examins the predominance of women in animal rights activism.

    373. Making cotton "the fabric of our lives"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jennifer (author)
    Format:
    Radio transcript
    Publication Date:
    2010-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10033
    Notes:
    Script of a "Marketplace" program segment on National Public Radio, Washington, D.C. 2 pages., Reports on a successful campaign promoting cotton in competition with "wash and wear" synthetic fabrics during the 1970s.

    375. Giant products supported by GIANT promotion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sisk, Samantha (author)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35731
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 36, 38
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328, Describes GIANTS marketing campaign by AgriGold.

    380. Pick of the prints

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2010-10
    Published:
    USA: Cooperative Communicators Asociation, Bellefonte, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35795
    Journal Title:
    Communique
    Journal Title Details:
    : 6
    Notes:
    Via online. 1 page.

    385. The last column

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myers, Fred (author)
    Format:
    Commentary
    Publication Date:
    2010-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35769
    Notes:
    "The Farm Journalist"series via online. 2 pages.

    388. Harvesting the power of farm broadcasting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irlbeck, Erica (author)
    Format:
    Teaching material
    Publication Date:
    2010-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00479
    Notes:
    1 page., Announces and describes a new "Harvesting the Power of Farm Broadcasting" web-based curriculum. Developed through collaboration of Texas Tech University and the National Association of Farm Broadcasting. Available at http://www.depts.ttu.edu/aged/nafb_website/

    389. Advertising in the U.S. non-alcoholic beverage industry: Are spillover effects negative or positive? Revisited using a dynamic approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, Oral. Jr. (author), Dharmasena, Senarath (author), and Clauson, Annette (author)
    Format:
    Paper
    Publication Date:
    2010-07-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35855
    Notes:
    Presented at the Agricultural and Applied Economics Association Conference, Denver, Colorado, July 25-27, 2010. 13 pages.

    391. Food for thought: Winning print ad helps horse owners realize that economy and quality can ride together

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2010-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30470
    Journal Title:
    Rural Cooperatives
    Journal Title Details:
    77(4) : 26
    Notes:
    Features award-winning horse feed advertisement from CHS Inc.

    392. Billboard sells with smells

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2010-06-04
    Published:
    USA: News and Record, Greensboro, North Carolina.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30446
    Notes:
    Associated Press item provided online via news-record.com. 1 page.

    396. 40 ideas in 40 minutes

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kraft, Nicole (author), Hsu, Erin Ryder (author), Hendrickson, Rob (author), Koenig, Emily (author), Best, Summer (author), Gallatin, Maureen (author), and American Horse Publications, South Daytona, Florida.
    Format:
    Presentation
    Publication Date:
    2010-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30568
    Notes:
    Annual meeting, American Horse Publications, Lexington, Kentucky, June 2010. 7 pages.

    398. A legacy of cooperation and innovation: Blue Diamond marks 100th anniversary as co-op that made U.S. world leader for almonds

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gray, Allen (author)
    Format:
    journal article
    Publication Date:
    2010-05
    Published:
    USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30165
    Journal Title:
    Rural Cooperatives
    Journal Title Details:
    77(3) : 4-8, 42-43

    400. Largest communications agencies

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    journal article
    Publication Date:
    2010-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30171
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(4) : 42-44, 46-50
    Notes:
    Annual listing of the largest marketing communications firms whose clients sell products and services within the agricultural industry and/or the rural lifestyle consumer market.