Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 14 Document Number: B01746
Notes:
#1388, Harold Swanson Collection. Eugene A. Kroupa Collection., Thesis for master of science in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison, WI. 78 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: B01883
Notes:
#1253, Harold Swanson Collection, Washington, D.C.: Cooperative Extension Service, U.S. Department of Agriculture, 1952. 24 p. (Agriculture Handbook 42)
Reiman, Roy (author / President, Reiman Publications, Milwaukee, WI)
Format:
Speech
Publication Date:
1977
Published:
USA: Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: B01911
Notes:
377; See also C02027, Harold Swanson Collection. Claude W. Gifford Collection., Pages 5-18 in Robert G. Hays and James F. Evans, The Agricultural Communicator Today and Tomorrow. 1983. 53 pages. Lecture delivered as Agricultural Communicator in Residence at the University of Illinois College of Agriculture, Urbana, Illinois, October 26, 1977, Focused on the publisher's view of farm magazines.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02421
Notes:
Harold Swanson Collection. Eugene A. Kroupa Collection., Thesis, master of science in agricultural journalism, University of Wisconsin, Madison, WI. 123 pages/
Boyd, H.W., Jr. (author / Stanford University, Graduate School of Business) and Stanford University, Graduate School of Business
Format:
Conference paper
Publication Date:
1966
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 27 Document Number: B02678
Notes:
AgComm Teaching; See B02676, In: Proceedings of Workshop Seminar on market Development and Promotion for Agricultural Products; 1965 June 21-25; University of California, Berkeley, CA. Washington, D.C. : U.S. Department of Agriculture, Economic Research Service, 1965. p. 1-5
Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
Format:
Book
Publication Date:
1959
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04312
Notes:
Contains Preface and Table of Contents only; See B04313 to B04329 for individual chapter, 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. 390 p.
Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
Format:
Book chapter
Publication Date:
1959
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04328
Notes:
In: Ward, William B. Reporting agriculture : through newspapers, magazines, radio, television. 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. p. 322-355
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1947
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04666
Notes:
Includes Table of Contents and Forward only;
Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1947. 64 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1947
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04667
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1947. 56 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1947
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04668
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1947. 186 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1948
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04669
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1948. 56 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1948
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04671
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1948. 82 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1949
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04672
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1949. 72 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1949
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04673
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1949. 94 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1949
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04674
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1949. 74 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1949
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04675
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1949. 92 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1949
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04676
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1949. 74 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1950
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04677
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1950. 92 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1951
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04678
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1951. 134 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1948
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 41 Document Number: B04747
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1948. 158 p. (Advertising Research Foundation Report)
The U.S. Dept. of Agriculture's (USDA) push for foreign market development in recent years has placed a greater emphasis on promotion programs, some of which include limited amounts for advertising. While the amount of government contribution varies from contract to contract, usually the subsidy is matched by a cooperator and by a third party, usually a foreign interest. The promotion programs now operate in over 80 nations, conducted by 43 nonprofit agricultural trade organizations on a long-term basis. Smaller scale and shorter term projects are also being conducted mostly by farm-owned cooperators."
"An expanded list of promotion programs administered by the U.S. Dept. of Agriculture (USDA), and mostly funded by farmer groups, is channeling almost $35 million annually into advertising and promotion. While most government marketing subsidies have disappeared, the number of promotion programs and available funding have continued to grow from 11 programs in 1975 to 20 programs today, with 3 more awaiting Congressional approval. Of the 20 existing programs, 19 are funded by producers, farmers, or manufacturers." Article mentions beef, wheat, wool, raisin and peach programs.
Eiler, Doyle A. (author), Thompson, Stanley R. (author), and Assistant Professor of Agricultural Economics, Michigan State University; Assistant Professor of Marketing, Cornell University
Format:
Journal article
Publication Date:
1975-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05456
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00376
Notes:
AgComm Teaching, Sydney, Australia: Dept. of Agricultural Economics, University of Sydney. 89pp. (Agricultural Extension and Communication Paper No. 3)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00565
Notes:
AgComm Teaching, Urbana, IL: Dept. of Advertising, College of Communications, University of Illinois Urbana-Champaign. 95pp. (Advertising Working Paper No. 18)
Tiedemann, Thomas R. (author / Vice President and Director of Client Market Planning, Bader Rutter & Associates) and Vice President and Director of Client Market Planning, Bader Rutter & Associates
Format:
Journal article
Publication Date:
1982-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00877
