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    2610. Agricultural advertising and the college editor

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Davis, H. W. (author)
    Format:
    Proceedings
    Publication Date:
    1919
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11838
    Journal Title Details:
    pp. 14-15
    Notes:
    Presentation at The Fourth Annual Conferences of The American Association of Agricultural College Editors at Manhattan, KS, June 21-23, 1916, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s) Agricultural Communicators in Education (ACE) in 1919

    2618. Media content and tobacco advertising: an unhealthy addiction

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Weis, William L. (author / Seattle University) and Burke, Chauncey (author / Seattle University)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12054
    Journal Title:
    Journal of Communication
    Journal Title Details:
    36(4) : 59-69
    Notes:
    Francis C. Byrnes Collection

    2619. How an unhealthy product is sold: cigarette advertising in magazines

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Maccoby, N. (author / Stanford University), Altman, David G. (author / Stanford University), Slater, Michael D. (author / Stanford University), and Albright, Cheryl L. (author / Stanford University)
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12055
    Journal Title:
    Journal of Communication
    Journal Title Details:
    37(4) : 95-106
    Notes:
    Francis C. Byrnes Collection

    2626. Prestige foods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haney, William V. (author)
    Format:
    Article
    Publication Date:
    1960
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes6 Document Number: C12551
    Notes:
    Francis C. Byrnes Collection, Pages 203-206 in William V. Haney, Communication: patterns and incidents. Richard D. Irwin, Inc., Homewood, IL. 321 p.

    2633. Mass media and African society

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Domatob, Jerry (author), Jika, Abubakar (author), and Nwosu, Ikechukwu (author)
    Format:
    Book
    Publication Date:
    1987
    Published:
    International: African Council on Communication Education, Nairobi, Kenya.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12756
    Notes:
    388 p.

    2635. Media preference and believability among rural respondents for news and advertising information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Oskam, Judy Barnes (author) and Hudson, Jerry C. (author)
    Format:
    Journal article
    Publication Date:
    1999
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12812
    Journal Title:
    Social Science Journal
    Journal Title Details:
    36(2) : 285-298

    2637. Rural press development: problems and perspectives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gupta, V.S. (author)
    Format:
    Book chapter
    Publication Date:
    1995
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12874
    Notes:
    Proceedings of seminars organised by the Asian Mass Communication Research and Information Centre (AMIC) at Jaipur, Dhenkanal and Madras, India, during 1994, Chapter 5 in V.S. Gupta and Rajeshwar Dyal (eds.), Rural press: problems and prospects. Concept Publishing Company, New Delhi, India. 106 pages.

    2646. What do magazine readers read? advertising versus advertorials versus articles: a readership study of country home and Midwest living

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Prijatel, Patrica (author), Foskit, Barry (author), and Milam, Henry (author)
    Format:
    Paper
    Publication Date:
    1996-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13256
    Notes:
    12 p., paper presented to the Magazine Division of the Association for Education in Journalism and Mass Communication Annual Convention, Atlanta, Georgia, 1994.

    2648. Selling it! Florida citrus industry boosts consumption with extensive, health-focused advertising & promotion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Dan (author)
    Format:
    Journal article
    Publication Date:
    2001-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 118 Document Number: C13426
    Journal Title:
    Rural Cooperatives
    Journal Title Details:
    <68(5): 27-29>
    Notes:
    3 p.

    2653. Consumer choice of food products and the implications for price competition and government policy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Caswell, Julie A. (author), Mojduszka, Eliza M. (author), and Harris, J. Michael (author)
    Format:
    Journal article
    Publication Date:
    2001
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13663
    Journal Title:
    Agribusiness
    Journal Title Details:
    17(1):81-104
    Notes:
    24 p.

    2657. Was the Australian Meat and Livestock Corporation's advertising efficient?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holloway, G. J. (author), Peyton, L. J. (author), and Griffith, G. R. (author)
    Format:
    Journal article
    Publication Date:
    2000-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13717
    Journal Title:
    Australian Journal of Agricultural and Resource Economics
    Journal Title Details:
    44(1):55-81
    Notes:
    27 p

    2658. On the estimation of advertising effects for branded products: an application to spaghetti sauces

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, O., Jr. (author), Seo, S-C (author), and Nichols, J. P. (author)
    Format:
    Journal article
    Publication Date:
    1997-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13725
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    29(2): 291-302
    Notes:
    12 p

    2667. Disentangling the effects of generic advertisement from health information within a meat demand system

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Liu, Donald J. (author) and Boetel, Brenda L. (author)
    Format:
    Paper
    Publication Date:
    2002-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13977
    Notes:
    18 p., AAEA (American Agricultural Economics Association) National Meetings, 2002 Long Beach, July 28-31

    2668. Panel data double-hurdle model: an application to dairy advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chung, Chanjin (author) and Dong, Diansheng (author)
    Format:
    Paper
    Publication Date:
    2001-08-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13978
    Notes:
    30 p., AAEA (American Agricultural Economics Association) National Meetings, August 5-8, 2001-Chicago, Illinois,

    2678. Television advertising for national development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Elkamel, Farag M. (author / Centre for Development Communication, Cairo, Egypt)
    Format:
    Paper
    Publication Date:
    1991
    Published:
    Egypt
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14102
    Notes:
    Pages 84-97 in Kwame Boafo and Nancy George (eds.), Communication processes: alternative channels and strategies for development support, IDRC-MR274e, International Development Research Centre, Canada. 1991. 97 pp. Selected papers prepared for a seminar held in Nairobi, Kenya, November 14-16, 1990.

    2679. Development ethos, mass media and consumerism: need for a re-thinking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Julka, Abnash C. (author)
    Format:
    Book chapter
    Publication Date:
    1992
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14132
    Notes:
    Chapter 6 in S.R. Mehta (ed.), Communication and development: issues and perspectives. Rawat Publications, Jaipur, India. 272 pages.

    2684. Printed farm advertisement: readability, utility and information perception

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kumar, Nirmal (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    India: National Council of Development Communication, Varanasi, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14308
    Journal Title:
    Interaction
    Journal Title Details:
    10(1) : 44-50

    2685. Orientation of rural families of Delhi towards television advertisement: a critical assessment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bhagat, Rekha (author) and Chaturvedi, Vinod Kumar (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    India: National Council of Development Communication, Varanasi, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14334
    Journal Title:
    Interaction
    Journal Title Details:
    11(2) : 69-80

    2686. Mass media influence on the purchasing behaviour of home makers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gupta, Manju (author) and Joon, Kusum (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    India: National Council of Development Communication, Varanasi, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14340
    Journal Title:
    Interaction
    Journal Title Details:
    11(2) : 132-141

    2687. Content analysis of agricultural news and advertisements in daily newspapers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Singh, C.P. (author), Singh, K.B. (author), and Singh, Shree Ram (author)
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    India: National Council of Development Communication, Varanasi, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14380
    Journal Title:
    Interaction
    Journal Title Details:
    6(3) : 35-45

    2691. Improving user attitude toward and readership of pesticide labels: a summary report

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, J.E. (author), Kong, A.C. (author), Read, Hadley (author), and Salcedo, R.N. (author)
    Format:
    Report
    Publication Date:
    1973
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 3 Document Number: B00305
    Notes:
    AgComm Teaching, Office of Agricultural Communications, College of Agriculture, University of Illinois at Urbana-Champaign, Agricultural Communications Research Report 26, 26p, Dec 1973.

    2694. Dairy farmers' attitudes and information sources about commodity promotion: an analysis of the 1976 Wisconsin Pro-milk referendum

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hardin, Peter L. (author)
    Format:
    Master's thesis
    Publication Date:
    1977-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00547
    Notes:
    See also B00288, a report of the thesis. Eugene A. Kroupa Collection., Thesis, master of science in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison. 103 p., Analysis of an unsuccessful commodity promotion campaign.

    2699. The use and effectiveness of paid promotion for extension education programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Scherer, C. (author / University of Illinois) and University of Illinois
    Format:
    Journal / Research summary
    Publication Date:
    1979
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01293
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    62 (3) : 61-63
    Notes:
    AgComm Teaching

    2700. Wisconsin radio and television agricultural market news programming

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kroupa, E.A. (author), Walker, D.K. (author), and Dept of Agricultural Journalism, University of Wisconsin-Madison; Dept of Agricultural Journalism, University of Wisconsin-Madison
    Format:
    Report
    Publication Date:
    1974
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 10 Document Number: B01397
    Notes:
    AgComm Teaching. Eugene A. Kroupa Collection., Madison, WI: Wisconsin Experiment Station, University of Wisconsin-Madison, 10pp (Research Report R2625)