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    2611. Thing s far from dry in farm broadcast advertising crop

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Swisshelm, G. (author)
    Format:
    Journal article
    Publication Date:
    1988-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09853
    Journal Title:
    Television/Radio Age
    Journal Title Details:
    July, 1988: A19
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Television/Radio Age

    2612. Think more commercially

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schneider, S. (author)
    Format:
    Journal article
    Publication Date:
    1950-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09418
    Journal Title:
    CHATS
    Journal Title Details:
    May 1950 : 1
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    2620. Threats to rural newspapers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hansen, Elizabeth K. (author), Givens, Deborah T. (author), and Institute for Rural Journalism and Community Issues, Lexington, Kentucky.
    Format:
    Paper
    Publication Date:
    2007-04-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25728
    Notes:
    Via Institute web site. 4 pages., Paper presented at the National Summit on Journalism in Rural America, April 20-21, 2007, at Shaker Village of Pleasant Hill, Kentucky. Findings based on responses from 12 newspapers in eastern Kentucky to an online survey.

    2621. Time or audience: which should we pay for?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Park, R.H. (author)
    Format:
    Journal article
    Publication Date:
    1948
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09361
    Journal Title:
    CHATS
    Journal Title Details:
    January 1948 : 10-12
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    2622. Tire copy and fair play policy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
    Format:
    Report
    Publication Date:
    1926-06-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36767
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Special Bulletin No. 43. 2 pages., Farm publishers refuse tire advertisements that attack retail or wholesale dealers. "Fair play" policy.

    2623. To develop the profession

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schneider, S. (author)
    Format:
    Journal article
    Publication Date:
    1950-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09432
    Journal Title:
    CHATS
    Journal Title Details:
    October 1950 : 1
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    2624. To rally an online community, start with controversy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yung, Jean (author)
    Format:
    Article
    Publication Date:
    2007-10-30
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29757
    Notes:
    Via Online Journalism Review. 4 pages., Question/response feature with New Zealand agricultural reporter, Philippa Stevenson, who "stirs up Kiwi farmers with her blog on snake oil fertilizers, gaseous sheep and global warming."

    2625. To secure for farm papers a more equitable share of advertising appropriations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1938-10-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36861
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 4-7, minutes of the annual meeting, APA, Chicago, Illinois, October 18, 1938., Discussion about needs and methods. Led to an approved motion to plan a presentation to be used for united action.

    2646. Top 150 advertisers in ag publications : a 7.8% increase in print advertising expenditures for first half of 1980

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1980
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C00970
    Journal Title:
    Agri Marketing
    Journal Title Details:
    18(10): 50, 52-54
    Notes:
    AgComm Teaching, Source from: AGRICOM, Inc., St. Joseph, MO

    2655. Top net tv spenders boost budgets: soaring spot market sees new brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1977-03-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18445
    Journal Title:
    Advertising Age
    Journal Title Details:
    48(10) : 58
    Notes:
    Among other television advertising trends, the article cites "agriculture and farming" as a category that showed "the greatest increases" in television expenditures.

    2657. Total U.S. ad spending by category and media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    1993-09-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06347
    Journal Title:
    Advertising Age
    Journal Title Details:
    64(41) : 8
    Notes:
    1991-1992 data, by category (including "food" and "horticulture and farming." Based on data from 100 leading national advertisers.

    2660. Total farm paper billing for 1922

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1923-02-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24839
    Notes:
    Bulletin No. 6, page 4., Combined circulation for 76 general farm papers in the U.S. is reported for 1922 as about 12 million copies and commercial advertising billing about $16,700,000.

    2663. Toward a more comprehensive theory of food labels

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Caswell, Julie A. (author), Padberg, Daniel I. (author), and Caswell: Department of Resources Economics, University of Massachusetts; Padberg: Department of Agricultural Economics, Texas A&M University
    Format:
    Journal article
    Publication Date:
    1992-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06519
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    74 (2) : 460-468
    Notes:
    James F. Evans Collection, Food labels play important third-party roles in the food marketing system through their impact on product design, advertising, consumer confidence in food quality, and consumer education on diet and health. However, a current analysis focuses overwhelmingly on the label's direct use as a point-of-purchase shopping aid, even though such use is limited by consumers; information processing abilities and time. In rewriting label regulations, policy makers should consider the benefits and costs of the broad array of roles labels serve, with evaluation of alternative regimes based on their impacts on consumer behavior and seller strategy. (author)

    2664. Toward talking with plants and animals

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author)
    Format:
    Commentary
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28970
    Notes:
    17 pages., Author's career experiences with particular focus on the relationship between a rural background and an academic career. Shortened adaptation was published in Zachary Michael Jack (ed.), Black earth and ivory tower: new American essays from farm and classroom. University of South Carolina Press, Columbia, pages 259-264. 2005.

    2668. Trade associations and checkoffs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bullerman, Kayla (author)
    Format:
    Journal articles
    Publication Date:
    2012-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00689
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(8) : 101-102, 104
    Notes:
    In the Commemorative Issue recognizing the 50th Anniversary of Agri Marketing magazine.

    2672. Trending in the agency business

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steever, Sara (author), Caratelli, Caryn (author), Peck, Ed (author), Merritt, Rob (author), Casky, Neil (author), and Butler, Michael (author)
    Format:
    Journal article
    Publication Date:
    2017-06
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08735
    Journal Title:
    Agri Marketing
    Journal Title Details:
    55(5) : 15-18

    2679. Trust and perception related to information about biofuels in Belgium

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Van de Velde, Liesbeth (author), Verbeke, Wim (author), Popp, Michael (author), and Van Huylenbroeck, Guido (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    Belgium
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02800
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    20(5) : 595-608

    2681. Truth in advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mirsky, Steve (author)
    Format:
    Journal article
    Publication Date:
    2003-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23403
    Journal Title:
    Scientific American
    Journal Title Details:
    288(4) : 102
    Notes:
    "Writer considers advertising campaigns and personal responsibility in relation to McDonald's hamburgers and marijuana. Humor."

    2682. Truth in advertising (?)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1925-11-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24915
    Notes:
    Bulletin No. 48. Page 2., Lawyer's brief includes the following in connection with a refusal to register the trade mark, Limestone Brand, a carthartic medicine, because the medicine did not contain limestone: "Ivory is a good trademark for soap and is not made of ivory. Gold Dust washing powder is not made of gold. There is no bull in Bull Durham. Pearline contains no pearls, and White Rock is water. There is no cream in Cream of Tartar, in cold cream or in chocolate, no milk in magnesia, in milkweed or in the cocoanut. These are all as remote from the cow as the cowslip. There is no grape in grapefruit, or bread in breadfruit. A pineapple is neither pine nor apple; a prickly pear is not a pear; an alligator pear is neither a pear nor an alligator, and a sugar plum is not a plum. Apple butter is not butter. All the butter is taken out of buttermilk, and there is none in butternuts, nor in buttercups, and the flies in the dairy are not butterflies."

    2685. Tuna, beef industries step up image efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lindeman, Teresa F. (author / Pittsburgh Post-Gazette) and U.S. Tuna Foundation Cattleman's Beef Board
    Format:
    Newspaper article
    Publication Date:
    2004-02
    Published:
    USA: New-Gazette Champaign-Urbana, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: C19915
    Journal Title Details:
    152 (187) : C-2

    2686. Twelve-page farm paper advertisement

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1924-01-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24860
    Notes:
    Bulletin No. 3, page 3., Advertisement in the Washington Farmer and Oregon Farmer is said to be the largest single advertisement ever placed in an agricultural publication on the Pacific Coast, and among the largest in the entire country.

    2687. Twentieth century weekly community newspapers in the United States

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Garfrerick, Beth H. (author / University of North Alabama)
    Format:
    Monograph
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10069
    Notes:
    112 pages., Manuscript from author involving dissertation research., This monograph addresses the history of the community weekly newspaper in the United States throughout the twentieth century.

    2689. Two farm paper policies that have made advertising history

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Advertisement
    Publication Date:
    1923-05-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24846
    Notes:
    1 page., Describes Fair Play Copy doctrine (under which advertisers are urged to refrain from making destructive criticisms of competitors) and the Guarantee of Advertising (under which farm papers do not knowingly accept questionable advertising).