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    2505. Educating the readers of a publication to be awake to the advertising pages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1909-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16412
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    21(7) : 672-673
    Notes:
    Article in the National Stockman and Farmer and in the Farmer's Review to help readers understand advertising: who writes it, reliability of it, who pays for it, why farm periodicals take it.

    2528. Advertising modern farm machinery: a brief account of some of the methods employed by the International Harvester Company of America

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thain, R.S. (author)
    Format:
    Journal article
    Publication Date:
    1909-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16372
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    20(4) : 316-320

    2536. The different viewpoint

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Snell, Myrtle Tower (author / Copy staff, Long-Critchfield)
    Format:
    Journal article
    Publication Date:
    1908-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16354
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    20(1) : 24-26
    Notes:
    Urges advertisers to involve women communicators in providing a different viewpoint for advertising goods to the farm family. "let the women help make your advertisements human, Friend Advertiser."

    2541. Influence of outdoor advertising on the sub-conscious mind

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Trefz, E.F. (author)
    Format:
    Journal article
    Publication Date:
    1908-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16351
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(6) : 517-519
    Notes:
    Extracts from speech at the Associated Advertising Clubs of America convention, Kansas City, Missouri, August 27, 1908.

    2544. Advertising a natural law: what nature teaches about it - tell the truth in advertisements, but make 'em interesting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myrick, Herbert (author)
    Format:
    Journal article
    Publication Date:
    1908-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16346
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(5) : 430-433
    Notes:
    Address to the National Association of Advertising Clubs, Kansas City, Missouri, August 26, 1908.

    2551. The relation of the farmer to the advertising business

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irvine, James M. (author / Editor, Fruit Grower)
    Format:
    Journal article
    Publication Date:
    1908-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16339
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(3) : 224-226
    Notes:
    Summary of speech to the St. Joseph (Missouri) Advertising Club, June 17, 1908

    2555. The original "medicine show"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1908-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16333
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(2) : 132-133
    Notes:
    Features John Austin Hamlin, promoter of Hamlin's Wizard Oil and inventor of the "medicine show" which for many years was a "potent and profitable means of publicity for certain proprietary remedies."

    2579. More light on an old subject: having a bearing on mail order publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15822
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    17(3) : 226-227
    Notes:
    Results of a survey about consumers' use of various advertised products, including those advertised in farm papers.

    2584. Farm papers and general publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barton, Bayard W. (author)
    Format:
    Journal article
    Publication Date:
    1907-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15818
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    17(2) : 145-146
    Notes:
    Reprinted from The Advertising Agent. Argues that marketers of consumer and other goods should consider advertising to farmers because of their strong buying power.

    2585. The function of an advertising agency

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15815
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    17(2) : 116-125
    Notes:
    "A symposium on 'Why I employ an advertising agency' by the advertising managers of several good firms." Food, farm equipment and other products represented.

    2588. Who foots the bills? What proportion of the cost of production does the subscription income of a farm paper bear?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15806
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(6) : 581-583
    Notes:
    Twelve brief reports from "a number of representative publishers."

    2589. Agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author / Editor, Agricultural Advertising)
    Format:
    Journal article
    Publication Date:
    1907-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15802
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(5) : 500-504
    Notes:
    From an address delivered before the class in agricultural journalism, Agricultural College of University of Illinois, April 24, 1907.

    2590. The literary side of agricultural journalism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burke, W.H. (author / Editor, The Strawberry)
    Format:
    Journal article
    Publication Date:
    1907-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15803
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(5) : 510-513
    Notes:
    Extracts from a lecture delivered before a class in agricultural journalism, Agriculture College, University of Illinois, Urbana, during early 1907. Published here under the headline, "Of interest to writers of advertisements.".

    2593. Mail order advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author / Editor, Agricultural Advertising)
    Format:
    Journal article
    Publication Date:
    1907-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15932
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(3) : 273-277
    Notes:
    Extracts from an address delivered before the Central Y.M.C.A. advertising class, Chicago, Illinois.