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    53. 2013 agriculture industry ag media survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Truffle Media Networks (author)
    Format:
    Research report
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09484
    Notes:
    Truffle Media Networks LLC, Indianapolis, Indiana. 29 pages., Survey among participants in the agriculture industry in media, ag product companies, agencies, associations, or other.

    54. 2014-2015 NAFB AMR additional questions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2015
    Published:
    USA: National Association of Farm Broadcasting, Platte City, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09509
    Notes:
    Online via NAFB website. 12 pages., Responses to the 2014 AMR farmer radio listening rating study (33 states) conducted by AMI Ag Media Research, Sioux Falls, South Dakota.

    55. 22 community building advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Department of Agricultural Journalism, University of Wisconsin, Madison.
    Format:
    Report
    Publication Date:
    1930
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26022
    Notes:
    23 pages., Series of public service advertisements for local banks to use to help develop farms and farming in their communities. Individual ads involve use of pasture lands, dairy feeding, soil building and weed control.

    56. 25 years of Rhea & Kaiser: an agency leader reflects on a very, very humble beginning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rhea, Steve (author / President, Rhea &Kaiser Marketing Communications, Naperville, IL)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18381
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 15-16

    57. 40 ideas in 40 minutes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kraft, Nicole (author), Hsu, Erin Ryder (author), Hendrickson, Rob (author), Koenig, Emily (author), Best, Summer (author), Gallatin, Maureen (author), and American Horse Publications, South Daytona, Florida.
    Format:
    Presentation
    Publication Date:
    2010-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30568
    Notes:
    Annual meeting, American Horse Publications, Lexington, Kentucky, June 2010. 7 pages.

    59. 45 more companies get coronavirus warning letters

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fair, Lesley (author)
    Format:
    News release
    Publication Date:
    2020-05-07
    Published:
    USA: Federal Trade Commission, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12066
    Notes:
    Online from publishing organization website. 5 pages., Report of letters sent to companies making questionable COVID-19 claims of treatments, prevention, or cures. Brief descriptions of the 45 disputed claims, ranging from musical medicine to holistic health acupuncture.

    61. 5 farm journals ordered to pay $37,000 damages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1936-03-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23567
    Journal Title:
    Hartford Courant
    Journal Title Details:
    : B4
    Notes:
    Via ProQuest Historical Newspapers. 1 page., U.S. Court of Appeals ordered the Midwest Farm Paper Unit, Inc., to pay $37,000 in damages for having acquired a substantial monopoly of the advertising in that type of publication, and that competition was destroyed.

    63. A "down home" proposition: the advertising of M. M. Johnson of Clay Center, Neb. - reaching the plain people in a plain way

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15472
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(6) : 513-516
    Notes:
    From Printers' Ink

    67. A Kalamazoo direct to you

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15362
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(11) : 21-26
    Notes:
    From Printer's Ink, November 2, 1904. Case report of the mail order business developed by Kalamazoo Stove Company, including information about response from readers of farm periodicals in which the product was advertised.

    68. A Moment-to-Moment Analysis of Trust in Agricultural Messages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    LaGrande, Lauren (author), Meyers, Courtney (author), Cummins, R. Glenn (author), and Baker, Matt (author)
    Format:
    Journal article
    Publication Date:
    2021-05
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12192
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Volume 105, Issue 2 (2021)
    Notes:
    22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.

    71. A bouquet, a criticism, a suggestion from RFDs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1952-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09446
    Journal Title:
    CHATS
    Journal Title Details:
    September 1952 : 5
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    72. A bridge for troubled waters : thinking about extension's role and the ethical concerns of the farm press

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hays, Robert G. (author / University of Illinois) and Reisner, Ann E. (author / University of Illinois)
    Format:
    Conference paper
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 63 Document Number: C02160
    Notes:
    See C02170 for original, In: ACE research papers, proceedings; 1987 July 12-15; Baton Rouge, LA. Baton Rouge, LA : ACE Research SIG, 1987. p. 9-22

    75. A century after phony flu ads, companies hype dubious covid cures

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hsu, Tiffany (author)
    Format:
    Journal article
    Publication Date:
    2020-12-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12065
    Journal Title:
    New York Times
    Notes:
    Online via journal website. 3 pages., "History is repeating itself," according to the research head of an ancestry organization which recently analyzed pandemic ads published decades apart - influenza outbreak (1918) and COVID-19 pandemic (current).

    79. A comparative analysis of hybrid car advertisements in the USA and China: desire, globalization, and environment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Li, Xinghua (author)
    Format:
    Journal article
    Publication Date:
    2013-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07378
    Journal Title:
    Environmental Communication
    Journal Title Details:
    7(4) : 512-528

    80. A content analysis of environmental advertising claims: a matrix method approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carlson, Les (author), Grove, Stephen J. (author), and Kangun, Norman (author)
    Format:
    Journal article
    Publication Date:
    1993-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19560
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    22(3) : 27-40

    81. A content analysis of pesticide advertisements in four selected popular magazines

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Salcedo, Rodolfo N. (author), Read, Hadley (author), Evans, James (author), and Kong, Ana C. (author)
    Format:
    Manuscript
    Publication Date:
    1972
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06357
    Notes:
    Unpublished research report(Subreport II). 12 pages., On average, only one of four pesticide advertisements encouraged label reading.

    86. A decade of publicity, fore and aft

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, P.V. (author / Publisher, Northwestern Agriculturist)
    Format:
    Journal article
    Publication Date:
    1909-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16416
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    21(8) : 794-799
    Notes:
    Includes a reported example of deception used in advertising harness for horses.

    91. A farm newspaper capitulates to advertiser pressure: determinants of readers’ attitudes toward the firing of an editorial cartoonist

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rodriguez, Lulu (author), Kulpavaropas, Supathida (author), and University of Illinois at Urbana-Champaign
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10153
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    18 pages, via online journal article, On April 2016, the weekly Farm News cut its ties with veteran freelancer Rick Friday who drew a cartoon that called attention to how much the CEOs of large agricultural corporations are paid. This study examines the determinants of people’s attitudes toward Mr. Friday’s firing. Using data gathered from a national online survey of newspaper readers, this study traced the antecedents of these attitudes. While the incident drew strong negative reactions, we found that public attitudes were strongly mediated by readers’ attitudes toward Big Ag advertisers. That is, those who saw Big Ag in a positive light were more inclined to report less negative attitudes toward the firing. Another factor that influenced public reaction is the way people perceived the relationship between the farm press and their large corporate advertising sponsors. These findings indicated audience awareness of the synergy between content making and profit making in the farm news business, and that readers saw the relationship between big advertisers and the press as not necessarily adversarial. Those in agricultural states tended to see the editorial cartoon and the firing incident as more relevant to their lives than their counterparts in non-agricultural areas. However, the perceived relevance of the editorial cartoon and the firing incident had no bearing on people’s attitudes toward the incident. Implications of the findings on fostering a healthy relationship between farm newspapers, their readers, and the agribusinesses that advertise in them are discussed.

    97. A globally flexible model of the effects of generic advertising of beef and pork on u.s. meat demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alston, Julian M. (author), Chalfant, James A. (author), and Piggott, Nicholas E. (author)
    Format:
    Conference paper
    Publication Date:
    1998-08-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10935
    Notes:
    American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah