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901. Advertising and food, drink and tobacco consumption in the United Kingdom: a dynamic demand system

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Duffy, Martyn (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: UK: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18712
Journal Title:: Agricultural Economics
Journal Title Details:: 28 (1) 51-70
Notes:: Agricultural Economics (Amsterdam, Netherlands), This paper tests for the influence of advertising on the inter-product distribution of consumer demand for non-durable goods and services in the UK, 1963–1996. The long-run demand for seven categories of non-durable products is modelled through an advertising-augmented version of the almost ideal demand system (AIDS), which is incorporated into an error-correction model to allow for short-run dynamic adjustments to long-run equilibrium positions. Model estimates confirm that the restrictions of price homogeneity and symmetry appear to be consistent with the data, yield measures of the various types of demand elasticity that are in general plausible, confirm the strong influence of prices on the allocation of consumer expenditure, but find little evidence to support the hypothesis that advertising has the power to effect marked changes in the inter-product pattern of consumer demand in the UK.

902. Advertising, collective action, and labeling in the European wine markets

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Marette, Stephan (author) and Zago, Angelo (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22215
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 34(3) : 117-126

903. Beyond reach and frequency

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aeschliman, David C. (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19064
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : 18-20

904. Building brands from the barn up: Heritage Acres finds success in local approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Barb Baylor (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : 34-39
Notes:: Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.

905. Creative differences

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reddick, Bekah (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19067
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : i6-8
Notes:: On creative (or lack of creative) use of radio for agricultural advertising.

906. Emerging roles for food labels: inform, protect, persuade

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Armbruster, Walter J. (author) and Henneberry, S.R. (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22209
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 34(3) : 62-69

907. New realities continue

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19068
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : i10
Notes:: Two agrimarketing communicators discuss the changing environment in agricultural business and how farm radio must react to these new realities.

908. Nourishing ideas: Cargill's new brand strategy builds on company goal to create distinctive solutions for customers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19070
Journal Title:: Agri Marketing
Journal Title Details:: 41(10) : 26-30

909. Appeals court rules against pork council

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Teinowitz, Ira (author)
Format:: Journal article
Publication Date:: 2003-10-27
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26138
Journal Title:: Advertising Age
Journal Title Details:: 74(43) : 4

910. Agri Marketing's product of the year

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18732
Journal Title:: Agri Marketing
Journal Title Details:: 41(9) : i4-i12
Notes:: Sponsored section featuring marketing communications for Syngenta's herbicide, Callisto, that was selected as Agri Marketing magazine's 2003 product of the year.

911. Fall campaigns promote more than products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reddick, Bekah (author)
Format:: Journal article
Publication Date:: 2003-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18737
Journal Title:: Agri Marketing
Journal Title Details:: 41(9) : 38-40
Notes:: Describes campaigns of Garst Seed Company, Mycogen Seeds and Syngenta Seeds.

912. Beef checkoff funded at $47.7 million

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kernellu, Kiran (author)
Format:: Online article
Publication Date:: 2003-09-22
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: C18858

913. Print and radio ads shown effective in dispelling myths surrounding swine

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Editorial
Publication Date:: 2003-09-12
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: C18851
Notes:: 1 page

914. How message monies are shifting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aeschliman, David C. (author)
Format:: Journal article
Publication Date:: 2003-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
Journal Title:: Agri Marketing
Journal Title Details:: 41(8) : 32-33
Notes:: Second article in a three-part series about the changing dynamics of agricultural marketing communications.

915. Big brother in your kitchen

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: The Center for Consumer Freedom, Washington, D.C.
Format:: Book review
Publication Date:: 2003-08-27
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19210
Notes:: 1 page

916. Asymmetric information in product markets: looking to other sectors for institutional approaches

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ippolito, Pauline M. (author)
Format:: Journal article
Publication Date:: 2003-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19140
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 85(3) : 731-736
Notes:: Examines the types of health- and nutrition-related claims made in food advertising in eight magazines, 1977-1997.

917. Changing role of media in agrimarketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aeschliman, David (author)
Format:: Magazine article
Publication Date:: 2003-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18473
Journal Title Details:: July/August 2003: 6-8
Notes:: 2 pp.; Argricultural Publications Summit LLC, a supplement of AgriMarketing magazine

918. Oakhurst sued by monsanto over mild advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wickenheiser, Matt (author / Portland Press Herald)
Format:: Online article
Publication Date:: 2003-07-08
Published:: USA: Blethen Maine Newspapers Inc. Portland, Maine
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18485
Journal Title:: Press Herald Online News
Notes:: 4 pages

919. 25 years of Rhea & Kaiser: an agency leader reflects on a very, very humble beginning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rhea, Steve (author / President, Rhea &Kaiser Marketing Communications, Naperville, IL)
Format:: Journal article
Publication Date:: 2003-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18381
Journal Title:: Agri Marketing
Journal Title Details:: 41(7) : 15-16

920. Associates chair speaks: keeping farm radio alive

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McDonald, Amy Keith (author)
Format:: Article
Publication Date:: 2003-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18472
Journal Title:: NAFB Chats
Journal Title Details:: 65(7) : 10
Notes:: National Association of Farm Broadcasters

921. Health communication ad campaigns : a content analysis of televised direct-to-consumer pharmaceutical advertisements

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hunter, Karla M. Larson (author / University of Oklahoma), Thompson, Sharlene R. (author / University of Oklahoma), Bethea, Lisa Sparks (author / George Mason University), and Association for Education in Journalism and Mass Communication
Format:: Paper
Publication Date:: 2003-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19215
Notes:: 9 pages; Prepared for presentation at the annual meeting of the Association for Education in Journalism and Mass Communication, Kansas City, MO

922. Is "fat free" good for me? A panel study of television viewing and children's nutritional knowledge and reasoning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Kristen (author / University of Illinois) and Association for Education in Journalism and Mass Communication
Format:: Paper
Publication Date:: 2003-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19203
Notes:: 12 pages; Paper submission to be considered for the Media and Family Competition, AEJMC Conference, Kansas City, MO July 2003

923. The effects of advertising on milk demand elasticities and structural changes in Korean milk markets

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kim, Kwansoo (author) and Roh, Jae-Sun (author)
Format:: Paper
Publication Date:: 2003-07
Published:: Korea
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22289
Notes:: Presented at the annual meeting of the American Agricultural Economics Association, Montreal, Canada, July 27-30, 2003. 17 pages.

924. Using your head to build brands

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18382
Journal Title:: Agri Marketing
Journal Title Details:: 41(7) : 20, 22
Notes:: Describes the development of the use of logoed merchandise, such as hats, in agricultural marketing communications. Includes advantages of the use of headwear in agriculture branding and marketing campaigns.

925. Tobacco marketing - it's all smoke and mirrors

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brigden, Linda Waverley (author)
Format:: Research report
Publication Date:: 2003-06-27
Published:: Canada: International Development Research Centre, Ottawa, Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21664
Notes:: 3 pages

926. Consumer perceptions of trust, risk and credibility of plant biotechnology advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Irani, Tracy (author / University of Florida) and Sinclair, Janas (author)
Format:: Paper
Publication Date:: 2003-06-13
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C17960
Notes:: 20 p., Paper presented to the Research Special Interest Group, Agricultural Communicators in Education conference, Kansas City, Missouri, June 2003

927. Proceedings of the Agricultural Communicators in Education research paper presentations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Riechert, Bonnie Parnell (author)
Format:: Compact disk, plus introductory and discussant comments in print form
Publication Date:: 2003-06-13
Published:: International: Research Special Interest Group of the International Association of Agricultural Communicators in Education (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C17949
Notes:: 332 p., This proceeding contains 15 pages and discussant comments presented at the ACE conference in Kansas City, Missouri, June 13-16, 2003. Table of contents lists the papers, each of which is entered as a separate document in the ACDC collection.

928. Risque radio breeds sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18282
Journal Title:: Agri Marketing
Journal Title Details:: 41(6) : 18,20,24-25

929. The opportunity is in the brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burns, Joseph (author / Osborn and Barr Communications, St. Louis, Missouri)
Format:: Journal article
Publication Date:: 2003-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18291
Journal Title:: Agri Marketing
Journal Title Details:: 41(6) : 50

930. Suit threatens citrus ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Stephanie (author)
Format:: Journal article
Publication Date:: 2003-05-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18371
Journal Title:: Advertising Age
Journal Title Details:: 74(21) : 8

931. Beef producers launch campaign to set nutrition record straight: print ADS compare lean beef's overall nutrient value to skinless chicken breast

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2003-05-15
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C16254
Notes:: 2 p., National Cattlemen's Beef Association

932. Communication and education specialists: comparisons of employment opportunities and supply of graduates

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Report
Publication Date:: 2003-05-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16203
Notes:: 3 p., Cooperative State Research, Education, and Extension Service, USDA

933. 2003 North American ag communications agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18727
Journal Title:: Agri Marketing
Journal Title Details:: 41(5) : 48-58
Notes:: Annual listing of agricultural communications agencies throughout North America. Includes income, media usage and agribusiness client lists.

934. CFM&Z - the good years: an insider's look back at a great agency in its prime

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Michel, Greg (author)
Format:: Journal article
Publication Date:: 2003-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18726
Journal Title:: Agri Marketing
Journal Title Details:: 41(5) : 46-47
Notes:: Features the development of the former Creswell, Munsell, Fultz & Zirbel, a respected agricultural advertising and public relations agency based in Iowa.

935. Does the brand really matter?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burns, Joseph (author)
Format:: Journal article
Publication Date:: 2003-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18723
Journal Title:: Agri Marketing
Journal Title Details:: 41(5) : 38-39
Notes:: Reports the results of brand image research by Osborn & Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.

936. Largest agencies broaden client base

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18724
Journal Title:: Agri Marketing
Journal Title Details:: 41(5) : 40-43

937. PETA's 'Prince of Peas' campaign draws clergy ire

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Yovich, Daniel (author)
Format:: News article
Publication Date:: 2003-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16163
Notes:: 1 p., www.meatingplace.com

938. The joy of the chase

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Robynne M. (author)
Format:: Journal article
Publication Date:: 2003-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18725
Journal Title:: Agri Marketing
Journal Title Details:: 41(5) : 44

939. Toward talking with plants and animals

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Evans, James F. (author)
Format:: Commentary
Publication Date:: 2003-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28970
Notes:: 17 pages., Author's career experiences with particular focus on the relationship between a rural background and an academic career. Shortened adaptation was published in Zachary Michael Jack (ed.), Black earth and ivory tower: new American essays from farm and classroom. University of South Carolina Press, Columbia, pages 259-264. 2005.

940. It's all about the brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burns, Joseph (author)
Format:: Journal article
Publication Date:: 2003-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17456
Journal Title:: Agri Marketing
Journal Title Details:: 41(4) : 20-21

941. Reproducing results: integrated product launch busts sales goals

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17457
Journal Title:: Agri Marketing
Journal Title Details:: 41(4) : 54-56

942. Rx for reinvigorating an aging product line

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17459
Journal Title:: Agri Marketing
Journal Title Details:: 41(4) : 62-64

943. Truth in advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mirsky, Steve (author)
Format:: Journal article
Publication Date:: 2003-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23403
Journal Title:: Scientific American
Journal Title Details:: 288(4) : 102
Notes:: "Writer considers advertising campaigns and personal responsibility in relation to McDonald's hamburgers and marijuana. Humor."

944. Good as gold

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Falk, Susan (author)
Format:: Journal article
Publication Date:: 2003-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17313
Journal Title:: Agri Marketing
Journal Title Details:: 41(3) : 18-19

945. John Deere live

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17316
Journal Title:: Agri Marketing
Journal Title Details:: 41(3) : 22

946. Measuring the impact of advertising and promotion: single- or multiple-equation systems? A case study of the Washington apple industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mittelhammer, Ron C. (author), van Voorthuizen, Hilde (author), and Schotzko, R. Thomas (author)
Format:: Journal article
Publication Date:: 2003-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22312
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 34(1) : 134-152

947. The line blurs: technology tries to turn content into advertising - again

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wenzel, Wayne (author / Farm Industry News)
Format:: Journal article
Publication Date:: 2003-03
Published:: USA: American Agricultural Editors' Association, New Prague, Minnesota.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22548
Journal Title:: ByLine
Journal Title Details:: : 1, 8

948. Bulls go better online

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-02-15
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16144
Journal Title:: Successful Farming
Journal Title Details:: 101(3)
Notes:: 1 p.

949. Has PETA gone hog wild?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stossel, John (author)
Format:: Commentary
Publication Date:: 2003-02-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16173
Notes:: 2 p., abcNews.com

950. Is fat the next tobacco?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Parloff, Roger (author)
Format:: Journal article
Publication Date:: 2003-02-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23396
Journal Title:: Fortune
Journal Title Details:: 147(2) : 51-54

951. Agricultural market structure, generic advertising, and welfare

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pope, Rulon D. (author) and Cardon, James H. (author)
Format:: Journal article
Publication Date:: 2003-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21640
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 28 (2) : 185-200

952. Idioms and innuendoes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Falk, Susan (author)
Format:: Journal article
Publication Date:: 2003-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16977
Journal Title:: Agri Marketing
Journal Title Details:: 41(2) : 36,38

953. Marketing campaign helps DeKalb take a bite out of Canadian competitors

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16976
Journal Title:: Agri Marketing
Journal Title Details:: 41(2) : 28-29,32

956. Mixed messages call for healthy skepticism

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Solomon, Norman (author) and Fairness and Accuracy in Reporting (FAIR), New York, New York.
Format:: Commentary
Publication Date:: 2003-01-16
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25941
Notes:: 2 pages.

957. A 50-year longitudinal study of changes in the content and form of food advertising in New Zealand magazines

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fay, Michael (author)
Format:: Journal article
Publication Date:: 2003
Published:: New Zealand
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36486
Journal Title:: International Journal of Advertising
Journal Title Details:: 22(1) : 67-91

958. Awakening from the big sleep: Kantor Berita 68H

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hala, Martin (author) and Santoso (author)
Format:: Book chapter
Publication Date:: 2003
Published:: Indonesia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36157
Notes:: ftp://ftp.fao.org/docrep/fao/006/y4721e/y4721e00.pdf, Pages 143-151 in Bruce Girard (ed.), The one to watch: radio, new ICTs and interactivity, Food and Agriculture Organization of the United Nations, Rome, Italy. 243 pages. In collaboration with the Friedrich Ebert Stiftung Geneva Office and Communication for Development Group, Extension, Education and Communication Service, Research, Extension and Training Division, Sustainable Development Department. 243 pages.

959. Brand failures: the truth about the 100 biggest branding mistakes of all time

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haig, Matt (author)
Format:: Book
Publication Date:: 2003
Published:: International: Kogan Page Ltd., London, England.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22267
Notes:: 310 pages.

960. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stanton, John L. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 15(1/2) : 137-152
Notes:: Via UI electronic subscription.

961. Distributional effects of generic dairy advertising throughout the marketing channel

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22433
Journal Title:: Agribusiness
Journal Title Details:: 19(3) : 289-300

962. Does food advertising influence children's food choices? A critical review of some recent literature

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Young, Brian (author)
Format:: Journal article
Publication Date:: 2003
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36479
Journal Title:: International Journal of Advertising
Journal Title Details:: 22 : 441-459

963. Evaluating the effect of generic advertising and food health information within a meat demand system

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Liu, Donald J. (author) and Boetel, Brenda L. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22431
Journal Title:: Agribusiness
Journal Title Details:: 19(3) : 345-354

964. Free-rider effects of generic advertising: the case of salmon

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H. W. (author) and Myrland, Oystein (author)
Format:: Journal article
Publication Date:: 2003
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22432
Journal Title:: Agribusiness
Journal Title Details:: 19(3) : 315-324

965. Greening pesticides: a historical analysis of the social construction of farm chemical advertisements

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Flora, Cornelia Butler (author) and Kroma, Margaret M. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21086
Journal Title:: Agriculture and Human Values
Journal Title Details:: 20(1) : 21-35
Notes:: Content analysis of two midwestern U.S. farm magazines from the 1940s to 1990s traces the social construction of pesticide advertisements over time. Findings reveal response to changes in the socio-cultural setting.

966. Health pulse of America 2003 survey

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Document
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19079

967. Incentives to advertise and product differentiation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hunnicutt, Lynn (author) and Israelsen, L. Dwight (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA: Western Agricultural Economics Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21859
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 28(3) : 451-464

968. The flying newsboy: a small daily attempts air delivery

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Watts, Liz (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22456
Journal Title:: Journalism History
Journal Title Details:: 28(4) : 163-171

969. The generic advertising controversy: how did we get here and where are we going?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Crespi, John M. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06008
Journal Title:: Review of Agricultural Economics
Journal Title Details:: 25(2) : 294-315

970. Activists seek end to 'happy cows' ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sherman, Mark (author)
Format:: Article
Publication Date:: 2002-12-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15963
Notes:: 1 p.

971. PETA: "happy cows" ad is a lie

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Weise, Elizabeth (author)
Format:: Journal article
Publication Date:: 2002-12-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25612
Journal Title:: USA Today
Notes:: Retrieved January 22, 2007, Online access. 2 pages.

972. People for the Ethical Treatment of Animals, Inc. vs. California Milk Advisory Board

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Report
Publication Date:: 2002-12-11
Published:: USA: Superior Court of Californika (Unlimited Jurisdiction) County of San Francisco.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25613
Notes:: Retrieved January 22, 2007, 5 pages.

973. "Turkey terror" ad by animal rights group

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Newspaper article
Publication Date:: 2002-11-28
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15982
Notes:: 1 p., New York Times

974. How to buy farm broadcasting

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: CD
Publication Date:: 2002-11-15
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C15945
Notes:: Speech to the National Association of Farm Broadcasters, Kansas City, Missouri, November 15, 2002, Panelists representing Osborn-Barr, NC+ Hybrids and McCormick Company

975. Stay granted by appeals court to continue pork checkoff

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Press release
Publication Date:: 2002-11-15
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15977
Notes:: 1 p., National Pork Board

976. The Wizard of ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stanley, David (author / Wizard of Ads, Inc.)
Format:: CD
Publication Date:: 2002-11-15
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C15943
Notes:: Speech to the National Association of Farm Broadcasters, Kansas City, Missouri, November 15, 2002, .

977. How to sell farm broadcasting

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: CD
Publication Date:: 2002-11-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C15946
Notes:: Panel discussion at the annual conference of the National Association of Farm Broadcasters, Kansas City, Missouri on November 14, 2002, Panelists representing Linder Farm Network, Red River Farm Network and KFEQ Radio

978. How/why to buy farm broadcasting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Whaley, Hugh (author)
Format:: Presentation
Publication Date:: 2002-11-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15959
Notes:: 4 p., Presentation at the National Association of Farm Broadcasters Convention, Kansas City, Missouri

979. PETA ads often controversial: images and messages rejected in one place run in others, group says

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Newspaper article
Publication Date:: 2002-11-13
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15978
Notes:: 1 p., Vancouver Sun, Vancouver, Canada

980. Group's anti-milk billboard gives wrong health message: expert: 'we all know breast is best and cow's milk is not for infants'

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Edgar, Patti (author)
Format:: Newspaper article
Publication Date:: 2002-11-08
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15790
Notes:: 1 p., Ottawa Citizen (newspaper - Ottawa, Canada)

981. The rebirth of a tractor company

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2002-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15866
Journal Title:: Agri Marketing
Journal Title Details:: 40(10) : 40-41, 44

982. Environmental advantage: marketing the messages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Adler, Tina (author)
Format:: Journal article
Publication Date:: 2002-10
Published:: USA: National Institute of Environmental Health Sciences, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19647
Journal Title:: Environmental Health Perspectives
Journal Title Details:: 110(10) : A582-A585

983. Staying on target

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burgess, Simon (author)
Format:: Journal article
Publication Date:: 2002-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15395
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 52-53

984. Law darts: the battle between chemical pesticide makers and environmental activists is being fought using some pointed marketing messages

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2002-09-09
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15537
Journal Title:: Marketing Magazine
Notes:: 3 p.

985. Agency exec gives back to ag industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2002-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15174
Journal Title:: Agri Marketing
Journal Title Details:: 40(8) : I-13
Notes:: Article in "Careers in Ag" supplement.

986. Identity crisis: ProSource One tackles brand dilemma with audacious campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reddick, Bekah (author)
Format:: Journal article
Publication Date:: 2002-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15170
Journal Title:: Agri Marketing
Journal Title Details:: 40(8) : 36-37

987. Producer communications: connecting on emotions - and facts

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2002-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15168
Journal Title:: Agri Marketing
Journal Title Details:: 40(8) : 20,22

988. The adoption of agricultural brands in the 21st century

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Martin Akel & Associates (author)
Format:: Research report
Publication Date:: 2002-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15530
Notes:: 7 p., An independent study by Martin Akel & Associates

989. Why killing those insectuous checkoffs won't help you much

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Looker, Dan (author)
Format:: Journal article
Publication Date:: 2002-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15565
Journal Title:: Successful Farming
Journal Title Details:: 100(9): 15
Notes:: 1 p.

990. Anti-milk AD'A cheap point at the expense of Catholics'

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Newspaper article
Publication Date:: 2002-08-14
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13981
Notes:: 1 p., Vancouver Sun

991. Advertising evaluation and cross-sectional data aggregation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Chung, Chanjin (author)
Format:: Journal article
Publication Date:: 2002-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19665
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 84(3) : 800-806

992. Evaluation of publicity measures relating to the EU beef labelling system in Belgium

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Verbeke, Wim (author), Ward, R. W. (author), and Avermaete, T. (author)
Format:: Journal article
Publication Date:: 2002-08
Published:: Belgium: Pergamon
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18705
Journal Title:: Food Policy
Journal Title Details:: 27 (4) 339-353

993. Generic advertising and product differentiation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Crespi, John M. (author) and Marette, Stephan (author)
Format:: Journal article
Publication Date:: 2002-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19664
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 84(3) : 691-701

994. Disentangling the effects of generic advertisement from health information within a meat demand system

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Liu, Donald J. (author) and Boetel, Brenda L. (author)
Format:: Paper
Publication Date:: 2002-07-28
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13977
Notes:: 18 p., AAEA (American Agricultural Economics Association) National Meetings, 2002 Long Beach, July 28-31

995. Federal court delivers beef checkoff verdict: Guilty

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Guebert, Alan (author)
Format:: Commentary
Publication Date:: 2002-07-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13900
Journal Title:: Illinois AgriNews
Journal Title Details:: 26(18)
Notes:: 1 p.,

996. Identifying the effects of generic advertising on the household demand for fluid milk and cheese: a two-step panel data approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gould, Brian W. (author), Kaiser, Harry M. (author), Chung, Chanjin (author), Schmit, Todd M. (author), and Dong, Diansheng (author)
Format:: Journal article
Publication Date:: 2002-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22308
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 27(1) : 165-186

997. Measuring the effects of generic price and nonprice promotional activities: the case of Washington apples

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: van Voorthuizen, Hilde (author), Schotzko, Tom (author), and Mittelhammer, Ron (author)
Format:: Paper
Publication Date:: 2002-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22285
Notes:: Presented at the annual meeting of American Agricultural Economics Association, Long Beach, Californa, July 28-31, 2002. 30 pages.

998. Optimal generic advertising in an imperfectly competitive food industry with variable proportions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H. W. (author)
Format:: Paper
Publication Date:: 2002-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22290
Notes:: Presented at the annual meeting of the American Agricultural Economics Association, Long Beach, California, July 28-31, 2002. 30 pages.

999. Striving for change in animal drug advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Canadian Animal Health Institute
Format:: Journal article
Publication Date:: 2002-07
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13886
Journal Title:: Inforum
Journal Title Details:: 6(2)
Notes:: 3 p.

1000. Misleading labels named and shamed

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hiscott, Graham (author)
Format:: News release
Publication Date:: 2002-06-30
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13965
Notes:: 1 p.

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