USA: Kansas State Agricultural College Press, Manhattan, Kansas
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09193
Notes:
Page 26 in Nelson Antrim Crawford (ed.), Weavers with words: some verse and prose about newspapers and newspaper folk. Kansas State Agricultural College Press, Manhattan, Kansas. 47 pages.
James F. Evans Collection, Many state governments in the United States promote locally-produced farm products. This paper discusses issues related to the ethics and equity of such promotional programs. The paper argues that generic promotion is generally easier to justify in terms of ethics and equity than brand promotion. It also argues that informative and factual brand promotions are easier to justify than deceptive and persuasive brand promotions. Additional equity issues arising when taxpayers finance state-promotional programs are also discusses. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36786
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, 15 pages., Presentation by APA encouraging radio stations to advertise their programs in farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36849
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Special Bulletin No. 18. 2 pages., Shows comparative lineage for 21 classes of advertising in all farm papers that appear in the National Advertising Records..
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36895
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 23, Page 7, Minutes of APA membership meeting, San Francisco, California, November 11, 1987., Members note reports from editors about increasing pressure from advertisers to influence editorial material. Suggested that publishers exchange information when this happens.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24819
Journal Title Details:
: 2-3
Notes:
Weekly Bulletin No. 107., "One of the most troublesome features of the advertising business today, especially in the agricultural field, is the ease with which some publishers extend recognition" to advertising agencies. Calls for advertising agencies to handle this themselves, through a general clearinghouse.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36847
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, 4 pages., Discussion copy for a plan to revise the Association's system of agency relations.
Agricultural Publishers Association Archives, Describes the content of an approaching short course, guided by suggestions from advertising agency representatives about topics of most interest.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24900
Notes:
Bulletin No. 4. Page 2., The Modern Business Text of the Alexander Hamilton Institute, a course in business that is studied by thousands of people, carries a complimentary reference to farm papers for taking "an advanced stand for honest advertising."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36870
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 20. 2 pages., Reports from five APA publishers that carry beer advertising.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36836
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 34. 2 pages., Association member urges farm publishers to survey subscribers about their intentions for buying autos.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24905
Notes:
Special Bulletin No. 18. 3 pages., Calls attention to errors of description creeping into the advertising of some firms selling clothing, particularly women's clothing, by mail. Confirms standards used by the Vigilance Committee.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36871
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 24. 2 pages., Reports from six APA publishers that oppose carrying the advertising of alcoholic beverages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36967
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 4 pages., Identifies average cost per 100 readers, by subject classification (e.g., agricultural chemicals and fertilizers, automotive industry, building materials and equipment, seeds).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24855
Notes:
Special Bulletin No. 37, 3 pages., Findings of surveys among farm publishers and advertising managers of Chicago department stores. Includes reports of objections raised by department stores about advertising in farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24814
Notes:
Special Bulletin. 1 page., "Some papers in our Association are not living up to the Fair Play Copy Resolution as strictly as they should." Bulletin reminds member publishers to maintain standards for acceptable copy from advertisers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36827
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 82. 2 pages., Shows combined circulation, line rates and millini rates of 35 farm papers, 1921-1930. Circulation grew from 7,189,905 in 1921 to 11,931,921 in 1930. Line rate rose from $48.34 in 1921 to $66.01 in 1930. Milline rate is line rate divided by circulation and multiplied by one million.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24894
Notes:
Special Bulletin No. 59. 3 pages., APA replies to question from an advertising agency about the relative merits of using state or national farm papers - or using newspapers in various trading centers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36876
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 18 pages., Submitted by N.W. Ayer and Son, Inc., as continuation of a campaign begun in 1940.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36874
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 4 pages., Summarizes spring offensive launched by APA to promote increased use of space in farm publications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36824
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Page 2 of Bulletin No. 11-B., Advocated at a meeting of the Pure Milk Association by representatives of the National Dairy Council and Illinois Department of Agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36816
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 17. 2 pages., Cites a bulletin by the National Better Business Bureau, Inc. Includes samples of objectionable claims in advertising food and drug preparations for animals.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24899
Notes:
Bulletin No. 18. 1 page., From the house organ of an unidentified APA member: When someone stops advertising - Someone stops buying. - When someone stops buying - Someone stops selling. - When someone stops selling - Someone stops making. - When someone stops making - Someone stops earning. - When someone stops earning - Everybody stops buying.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36857
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Page 1 of Special Bulletin No. 9., Advertiser's letter to a member publication criticizes advertising that lowers confidence in farm magazines and urges them to clean up their advertising.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24916
Notes:
Bulletin No. 36. Page 2., Six radio stations have formed a broadcasting chain that will send out advertising programs daily, each taking one night each week. "The formation of this group may be significant in indicating a trend in the movement to use radio for advertising purposes, thereby diverting appropriations that otherwise might go into farm papers and other printed media."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24917
Notes:
Bulletin No. 32. Page 3., Sixty-five farm papers during the first six months of 1924 showed a net loss of 3.8 percent in lineage over the same period of 1925. Twenty-eight magazines showed exactly the same percentage of net loss for the same period. Of the 65 farm papers, 50 showed a loss and 15 a gain.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28507
Notes:
Agricultural Publishers Association Archives, Proceedings of a meeting of the Agricultural Publishers Association in Chicago, Illinois, January 17, 1919. 6 pages., Includes discussion about various aspects of standards of practice for agricultural publishers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36966
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 2 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24854
Notes:
Special Bulletin No. 38, 3 pages., Reports from 19 farm paper publishers who replied to a questionnaire about the extent to which they are carrying radio advertising and conducting a radio page or column. Eighteen were carrying radio advertising.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36855
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 12-15 in "Farm Conditions," published by APA., Lineage compilation by National Advertising Records.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24898
Notes:
Adopted by APA members, 1924 annual meeting, Chicago, Illinois. 2 pages., Describes obligations to subscribers, fellow publishers, and the advertiser and advertising agent.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36817
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 19. 4 pages., Report from the agricultural press committee of the American Association of Advertising Agencies (A.A.A.A.).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36861
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 4-7, minutes of the annual meeting, APA, Chicago, Illinois, October 18, 1938., Discussion about needs and methods. Led to an approved motion to plan a presentation to be used for united action.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24839
Notes:
Bulletin No. 6, page 4., Combined circulation for 76 general farm papers in the U.S. is reported for 1922 as about 12 million copies and commercial advertising billing about $16,700,000.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24915
Notes:
Bulletin No. 48. Page 2., Lawyer's brief includes the following in connection with a refusal to register the trade mark, Limestone Brand, a carthartic medicine, because the medicine did not contain limestone: "Ivory is a good trademark for soap and is not made of ivory. Gold Dust washing powder is not made of gold. There is no bull in Bull Durham. Pearline contains no pearls, and White Rock is water. There is no cream in Cream of Tartar, in cold cream or in chocolate, no milk in magnesia, in milkweed or in the cocoanut. These are all as remote from the cow as the cowslip. There is no grape in grapefruit, or bread in breadfruit. A pineapple is neither pine nor apple; a prickly pear is not a pear; an alligator pear is neither a pear nor an alligator, and a sugar plum is not a plum. Apple butter is not butter. All the butter is taken out of buttermilk, and there is none in butternuts, nor in buttercups, and the flies in the dairy are not butterflies."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24860
Notes:
Bulletin No. 3, page 3., Advertisement in the Washington Farmer and Oregon Farmer is said to be the largest single advertisement ever placed in an agricultural publication on the Pacific Coast, and among the largest in the entire country.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24846
Notes:
1 page., Describes Fair Play Copy doctrine (under which advertisers are urged to refrain from making destructive criticisms of competitors) and the Guarantee of Advertising (under which farm papers do not knowingly accept questionable advertising).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24850
Notes:
Bulletin No. 31, page 2., Identifies an advertising agency that is inviting free insertion of a "big news story" regarding one of the agency's clients. The agency "even proposed to furnish cuts to illustrate the article in question."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28828
Notes:
Agricultural Publishers Association Records, UI Archives., Bulletin 13, p. 1., "The coming of radio brings a new problem to publishers." Signs of shift.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28855
Notes:
Agricultural Publishers Association Records, UI Archives., Printers Ink magazine editorial of January 26, 1922, cited in APA Special Bulletin. 1 page., Describes potentials for selling to farm women.
