Farrelly, Matthew (author), Healton, Cheryl G. (author), Davis, Kevin C. (author), Messeri, Peter (author), Hersey, James C. (author), and Haviland, M. Lyndon (author)
Format:
Journal article
Publication Date:
2002-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28013
7 pages., Online journal article via UI e-subscription. Co-published simultaneously in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books., Executive director of the Center for Science in the Public Interest responds to questions about trends and public issues related to use of product placements in movies and television.
Maccoby, N. (author / Stanford University), Altman, David G. (author / Stanford University), Slater, Michael D. (author / Stanford University), and Albright, Cheryl L. (author / Stanford University)
Format:
Journal article
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12055
9 pages., Online via UI electronic subscription, Researchers analyzed the effectiveness of the European Union Pledge, a self-regulation initiative of leading food companies at the European level, in restricting television advertising of food and drink products high in fat, sugar or salt to children. Results indicated that effectiveness was limited by the focus on children's program and the relatively lenient nutritional criteria agreed to by signatory companies.
