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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Herrington, J. Duncan (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11623
Journal Title:
Journal of Promotion Management
Journal Title Details:
11(1) : 71-81
Notes:
12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Vodeb, Oliver (author)
Format:
Book
Publication Date:
2017
Published:
International: Intellect, Bristol, UK.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10201
Notes:
553 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Vodeb, Oliver (author)
Format:
Book chapter
Publication Date:
2017
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10202
Notes:
Pages 15-30 in Oliver Vodeb (ed), Food democracy: critical lessons in food communication, design and art. Intellect: Bristol, UK. 553 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Toplak, Cirila (author)
Format:
Book chapter
Publication Date:
2017
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10203
Notes:
Pages 52-77 in Oliver Vodeb (ed), Food democracy: critical lessons in food communication, design and art. Intellect: Bristol, UK. 553 pages.