12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02765
Notes:
Online from Federal Trade Commission, Washington, D.C. 4 pages., Commends industry for progress, urges broader participation and continued improvement.
USA: Center for Food and Agricultural Business, Purdue University, West Lafayette, Indiana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09404
Notes:
No part of this publication may be reproduced or transmitted in any form without written permission from Purdue University and McDonald's Corporation., 27 pages.
